Budget optimiser | Learning Center | Alvie

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Budget optimiser

Budget optimiser

Budget optimiser overview

How to set up the Budget optimiser

Budget optimiser set up overview

Step 1. Define a name and the type

Step 2. Select required accounts

Step 3. Set up required datasets

Step 4. Choose your channel grouping

Step 5. Activate the model

Budget optimiser models overview page

Statuses of the Budget optimiser model configuration

How to analyse the Budget optimiser results

Budget optimiser analysis overview

General dashboard settings and actions

Setting up optimization scenarios

Performance summary

Recommendations tab

The revenue/conversions return curve

Detailed report tab

Error handling for the Budget optimiser

Error handling Budget Optimiser

Error 01: Invalid currency code in custom spend

Error 02: GA4 Attribution result table not found

Error 03: Channels not unique in custom spend

Error 04: No data in platform accounts

FAQ about the Budget optimiser

#1. Which input should be entered into the 'Facebook conversion event' field when creating a Budget optimiser configuration?

#2. Why am I seeing higher conversion numbers in Budget optimiser compared to ad platforms?

#3. Why are my conversion, revenue, or spend numbers lower in Budget optimiser?