Precis

What is Budget Optimiser?

Jonas Østergård Bæk

Leo Weber

Budget optimiser

Budget optimiser set up overview

Step 1. Define a name and the type

Step 2. Add your data sources

Step 3. Set up required datasets

Step 4. Choose your channel grouping

Step 5. Activate the model

Budget optimiser models overview page

Statuses of the Budget optimiser model configuration

How to set up the Budget optimiser

Budget optimiser analysis overview

General dashboard settings and actions

Working with optimisation scenarios

Working with global filters

How to read scenario cards and performance summaries

Reading the detailed report

Recommendations tab

Detailed recommendations view

Confidence level indicators

Why a campaign is not optimisable

How to analyse the Budget optimiser results

Error handling Budget Optimiser

Error 407: Invalid currency code in custom spend

Error 408: GA4 Attribution result table not found

Error 409: Channels not unique in custom spend

Error 410: No data in platform accounts

Error 420: Only custom spend data available

Troubleshooting for the Budget optimiser

Which input should be entered into the 'Meta conversion event' field when creating a Budget optimiser configuration?

Why am I seeing higher conversion numbers in Budget optimiser compared to ad platforms?

Why are my conversion, revenue, or spend numbers lower in Budget optimiser?

FAQ about the Budget optimiser

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