The Revenue/conversions return curve (based on the selected optimization scenario) displays a visualization of the modelling results for Budget optimiser.
How to access the Revenue/conversions return curve
The curve can be accessed in two different ways.
1. Go to the Recommendations tab and click on any of the recommendation cards. This will open the Revenue/conversions curve in a popup window.
2. Navigate to the Detailed report tab and click on the icon with an arrow. A flyout will appear with details about the recommended action. At the bottom of the flyout, you can click on the button 'View Revenue/conversions return curve'. This will open a popup displaying the graph.
How to understand dots on a graph
The curve features two main dots:
1. The blue dot represents the actual budget spend and received revenue for the specific date.
2. The optimal budget spend and potential revenue for the specific date have been modelled and are represented by the green dot.
You can access additional levels of detail on the graph by simply activating the toggle 'Show days in lookback window'.
When this toggle is activated:
1. Additional dots become visible on the graph when this toggle is activated. Each dot represents a pair of factual metrics (budget spend and revenue) for a specific date within the lookback window.
For example, in the screenshot above, the selected date for analysis is September 21st, 2023 (visible at the top right corner of the window). The lookback window is set to 30 days (also visible at the top right corner of the window). Therefore, each additional dot on the graph represents the factual budget spends and revenue for each day within the date range of August 21st, 2023 to September 21st, 2023.
2. An additional layer of data can be applied to these additional dots by selecting an option in the 'Highlight' section, where:
none: means that no additional layer of data needs to be applied to these dots. Therefore, all dots will have the same color.
weekdays vs weekends: means that dots can be colored in two different colors to differentiate between data on weekdays and data on weekends.
older to newer: means that dots will be colored with the same color but in a gradient, visualizing data from the beginning of the lookback window interval to its end or from older to newer data.