There are two different views available for analyzing budget optimization suggestions:
Recommendations: This view can be accessed under the 'Recommendations' tab. Here, you can see all the campaigns where changes are recommended.
Detailed Report: For more in-depth information about this view, please refer to the specific details provided in the dedicated section.
The global filters have an influence on the dataset available in the Recommendations tab. For more information about global filters, please click here.
From this point, you can:
1. View the number of campaigns that have suggestions for optimization.
For example, in the screenshot above, you can observe that '9 of 44 campaigns have recommendations' for the optimization scenario where the goal is to 'increase revenue'. This indicates that the algorithm considers 35 campaigns as 'balanced' or non-optimizable for increasing revenue, while 9 campaigns have the potential to perform better and generate higher revenue.
2. Determine the desired end result for which you would like to receive a recommendation:
Increase revenue
Improve ROAS
To make your selection, simply click on the dropdown menu labelled 'What would you like to do?' and choose the appropriate end result:
3. Sort the recommendation cards on the page based on different parameters, including:
Confidence level
Change in spend
Change in revenue
To select a sorting option, click on the 'Sort by' dropdown and choose the desired option.
4. Obtain recommendations for each specific campaign where budget optimization is feasible.
Each recommendation card contains details regarding potential budget optimization suggestions, along with a confidence level indicated at the top right corner of the card.
By clicking on any recommendation card, you can access a more detailed view of the suggested budget optimization calculations. This will be displayed in a popup window, showcasing the Revenue/conversions return curve (based on the selected optimization scenario) and providing a granular analysis of the recommendations.