There are two views available for analysing budget optimisation suggestions:
Recommendations: Accessible through the 'Recommendations' tab, this view displays all campaigns for which budget optimisation recommendations are available.
Detailed report: Provides a more in-depth analysis of budget optimisation results. For further information, refer to the dedicated section of this guide.
The information displayed in the Recommendations tab is automatically based on the currently selected optimisation scenario card.
Important note: Global filters affect the dataset displayed in the Detailed report. For more information on how to use global filters, click here.
From the Recommendations tab, you can:
1. Review general recommendations: Recommendations are generated for campaigns where budget optimisation opportunities have been identified. Recommendations for each campaign are presented in different cards, each one displaying:
Suggested increases or decreases in ad spend
The expected impact of the proposed budget allocation, e.g., higher ROAS, more revenue, and more.
The overall confidence level, which indicates the reliability of the recommendation, and is shown in the top right corner of the card.
2. Access the detailed recommendations view: Click any recommendation card to open a detailed view of the budget optimisation analysis. The detailed view is displayed in a pop-up window and provides a more granular breakdown of the recommendation calculations and projected outcomes. More information can be found in the dedicated article: Detailed recommendations view.
3. Sort recommendation cards: Use the sorting dropdown menu to organise recommendation cards by Confidence level or Change in spend.
4. Filter recommendation cards: Use the filter dropdown menu to display recommendation cards based on their confidence level.
