To gain insights into the most effective ways to allocate your marketing budget, you can utilize the Budget optimiser dashboard. Here's how to access it:
Go to the left-hand menu and navigate to Marketing evaluation → Budget optimiser.
Select the specific Budget optimiser configuration you wish to review.
You will now have access to the Budget optimiser dashboard.
The Budget optimiser dashboard is comprised of several logical sections:
1. General dashboard settings and actions: This section allows you to configure general settings and take necessary actions.
2. Setting up optimization scenarios: In this section, you can set up your budget optimisation scenario.
3. Global filters: In this section, you can define the required sample of data to be displayed.
4. Performance summary: This section explains the behavior of key metrics.
5. Recommendations tab: This section provides inspiration and suggestions for potential changes in budget allocation strategies.
6. Revenue/conversion return curve: This part of the dashboard offers a detailed view of the budget optimisation logics and calculations.
7. Detailed report tab: Here, you can access a table view that provides comprehensive details about the budget optimisation suggestions.