To maximize the benefits of using Budget optimiser models, you need to create a Budget optimiser configuration where you can define all the necessary parameters. Follow these steps to get started:
Access the left-hand menu.
Navigate to Marketing Evaluation.
Select Budget optimiser.
Click on the 'Create new model' button.
For a visual guide on how to create a Budget optimiser configuration, you can refer to the video:
To go through the process of creating a Budget optimiser configuration, follow the steps outlined below:
The entire process consists of several steps:
Step 1: Define a name and the type. At this step, you can choose a name for your Budget optimiser configuration and select its type.
Step 2: Select required accounts. In this step, you have the option to specify the accounts for the selected data sources that you wish to utilize for the Budget optimiser model.
Step 3: Set up datasets. At this stage, you can define the required Google Cloud Platform project and BigQuery dataset for storing the output data.
Step 4: Choose a channel grouping. Here, you can determine the channel grouping representing a custom grouping to be used for Budget optimiser modelling.
Step 5: Finalization - You're almost done! Activate the budget optimiser model or save it as a draft to continue working on it later. Once the model is activated, the data calculation will begin.