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Budget optimiser set up overview
Jonas Østergård Bæk avatar
Written by Jonas Østergård Bæk
Updated over 11 months ago

To maximize the benefits of using Budget optimiser models, you need to create a Budget optimiser configuration where you can define all the necessary parameters. Follow these steps to get started:

  1. Access the left-hand menu.

  2. Navigate to Marketing Evaluation.

  3. Select Budget optimiser.

  4. Click on the 'Create new model' button.

For a visual guide on how to create a Budget optimiser configuration, you can refer to the video:

To go through the process of creating a Budget optimiser configuration, follow the steps outlined below:

The entire process consists of several steps:

  • Step 1: Define a name and the type. At this step, you can choose a name for your Budget optimiser configuration and select its type.

  • Step 2: Select required accounts. In this step, you have the option to specify the accounts for the selected data sources that you wish to utilize for the Budget optimiser model.

  • Step 3: Set up datasets. At this stage, you can define the required Google Cloud Platform project and BigQuery dataset for storing the output data.

  • Step 4: Choose a channel grouping. Here, you can determine the channel grouping representing a custom grouping to be used for Budget optimiser modelling.

  • Step 5: Finalization - You're almost done! Activate the budget optimiser model or save it as a draft to continue working on it later. Once the model is activated, the data calculation will begin.

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