At this step, you can define the accounts for the Budget optimiser type you have selected in Step 1. These accounts will be considered as sources of cost and conversions data for the Budget optimiser model.
1. Define the accounts for the selected Budget optimiser type
Simply select the required accounts from the dropdown menu of available accounts associated with a specific data source:
In the screenshot above, you will see an option to select a LinkedIn account since LinkedIn was chosen as the Budget optimiser type in Step 1.
If you have selected the Budget optimiser type as GA4 Attribution, you will be asked to choose one of the GA4 data sources connected to your workspace. In addition, you need to select the marketing data sources from which you want to include spend in the Budget optimiser configuration:
2. Define multiple accounts for the 'Multiple platforms' Budget optimiser type
If you have selected 'Multiple platforms' as the type of Budget optimiser model in Step 1, you will see multiple accounts in the dropdown and can define the ones that are required for the Budget optimiser model:
3. Advanced settings: filters for accounts
You can optionally apply filters to the data from the specified accounts. Applying specific filters will allow you to include only a subset of the data from your selected accounts in the model:
You can apply as many filters as required.
4. Advanced settings: conversion event
At this step, you can also define the conversion event (available for Facebook Ads only). This refers to the name of the Facebook Ads conversion event that you would like to use as the conversion for the Budget optimiser model. By default, you will see a conversion event associated with a purchase, but you can easily modify it to the desired value.
If you are not sure about proper input for the 'Facebook conversion event' field, you can always check available Facebook conversion events here.
