At this step, you need to define the data sources and their accounts from which the data for attribution modeling should be retrieved.
All required data sources should be connected to Alvie prior to this step. You can learn more about how to connect a data source to Alvie here.
At this step, you need to define two different types of accounts.
1. Define a Google Analytics account
Google Analytics is used as a data source for the attribution model, and it is a required field:
2. Define all other accounts
At least one additional account needs to be defined at this step. These additional accounts serve as a source of data for impressions and costs:
3. Advanced settings: filters for accounts
You can optionally apply filters to the data from the specified accounts. Applying specific filters will allow you to include only a subset of the data from your selected accounts in the model:
You can apply as many filters as required.
3. Advanced settings: conversion event
At this step, you can also define the Conversion event. This refers to the name of the Google Analytics 4 event that you would like to use as the conversion. You can use 'purchase' to track regular e-commerce revenue:
