Precis

Attribution models

Jonas Østergård Bæk

David Ahlstedt

Attribution

Market attribution models overview

Native attribution models

Google Analytics 4 Last non-direct click attribution

Google Analytics 4 Data-driven attribution

Market attribution models

How to set up the attribution model

Step 1. Define a name

Step 2. Select your accounts

Step 3. Set up your datasets

Step 4. Choose a channel grouping

Activating the model

Attribution models overview page

Statuses of the attribution model configuration

How to analyze an attribution model

General settings and actions

The Dashboard settings

The Performance summary block

The Channel comparison block

The Detailed report

The Progress over time graph

Error handling for attribution models

Error 406: This attribution model has encountered an issue

Error 405: One or more attribution models are still running

Error 007: One or more attribution models failed when we tried to run a dependent service

Error 401: Source dataset not found

Error 402: Channel grouping regex error

Error 403: No ad accounts defined

Error 404: Alvie Attribution channel category error

Error 411: Custom spend channels missing in custom grouping configuration

Error 412: No conversions or conversion value found for the selected conversion event in GA4

Error 413: Insufficient GA4 data for spend channels

Error 414: Ad spend data missing for the most recent date

Error 415: Insufficient number of days to train model

Error 416: Conversions data missing for the current date

Error 417: BigQuery access permissions missing

Error 418: Invalid settings in the attribution configuration

Error 419: Custom conversion/conversion_value data does not align with GA4 data

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