Attribution | Learning Center | Alvie

Learning Center | Alvie

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Attribution

Attribution

Attribution models

Market attribution models

Market attribution models overview

Native attribution models

Google Analytics 4 Last non-direct click attribution

Google Analytics 4 Data-driven attribution

How to set up the attribution model

How to set up the attribution model

Step 1. Define a name and a type

Step 2. Select your accounts

Step 3. Set up your datasets

Step 4. Choose a channel grouping

Activating the model

Attribution models overview page

Statuses of the attribution model configuration

How to analyze an attribution model

How to analyze an attribution model

General settings and actions

The Dashboard settings

The Performance summary block

The Channel comparison block

The Detailed report

The Progress over time graph

Error handling for attribution models

Error handling for attribution models

Error 01: This attribution model has encountered an issue

Error 02: One or more attribution models are still running

Error 03: One or more attribution models failed when we tried to run a dependent service

Error 04: Source dataset not found

Error 05: Channel grouping regex error

Error 06: No ad accounts defined

Error 07: Alvie Attribution channel category error