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The model results area chart in the attribution dashboard

Jonas Østergård Bæk avatar
Written by Jonas Østergård Bæk
Updated this week

At the top of the page, where you might be seeing the Channel Comparison Bar Chart when you first enter the page you also have the ability to switch to the Model Results Area Chart by clicking the tab in the top right corner.

The purpose of this chart is to help you see the results of your model over time. By analysing the area chart, you’ll be able to see how the different channels are changing in performance over time.

This part of the page is especially useful if you’re looking to understand how performance of different channels is evolving over time. You can use it both to compare channels, but also to see just a single channel over time, by using the channel selector chips above the chart.

Just as you did in the Channel Comparison Bar Chart, you also have the ability to switch to different models or different “targets” (i.e. Conversions or Revenue), which gives you a lot of flexibility in how you want to conduct your analysis using this area chart.

If you want to continue your analysis of the model from here you can either click the tab just above the chart called “Channel comparison” to get back to the Channel Comparison Bar Chart or you can scroll further down the page to get to the Attribution Results Table.

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