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The channel comparison bar chart in the attribution dashboard

Jonas Østergård Bæk avatar
Written by Jonas Østergård Bæk
Updated this week

At the very top of the Attribution Dashboard page you’ll find a Bar Chart that can be used to get a high level overview of the results of the model across channels. It is the first thing you see:

This part of the page is especially useful if you’re looking to compare the results of the model with other attribution models that you might be more familiar with, such as the models from GA4.

You can choose the models to compare to by clicking “Select models” in the top of the chart, just as you can use the dropdown to switch between looking at Revenue or Conversions. Note that if your model has run on a conversion action that doesn’t have any value associated with it, only the Conversions option will be available.

Additionally, if you want to share the chart with a colleague the More Menu (the three dots “...”) has a built in export functionality - to both PNG or SVG:

If you want to continue your analysis of the model from here you can either click the tab just above the chart called “Model results” to get to the Model Results Area Chart for over time analysis or you can scroll further down the page to get to the Attribution Results Table.

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