After you’ve created your Attribution Model in Alvie, you’ll gain access to a dashboard where you can see dive into the results of your specific model.
To access the attribution model dashboard, follow these steps:
1. Go to Marketing evaluation → Attribution in the left-hand menu.
2. Select the specific attribution model configuration you wish to review.
3. You will now be able to view the attribution model dashboard:
The attribution model dashboard consists of several sections all with different purposes:
Across these sections you’ll also find links to open a popup with more details about each specific channel. You can read more about the contents of that on these pages:
As with all of the dashboards in Alvie, you also have access to the Filters and the Date Range picker at the very top of the page. Make sure you use this to have the results across the page reflect the things you are looking to analyse.