What is happening?
Your Attribution Model has stopped updating because it cannot find any conversion data for the most recent tracking day.
Error: Conversion data is missing for the current date. Please check your conversion source and ensure data is being collected consistently.
Why did this happen?
Alvie looks for a continuous stream of data in your custom conversion source:
Missing Date Entry: The model specifically looks for data from two days before today. If your manual sheet or platforms has a gap for that specific date, the process fails.
Sync Delay: Your internal data pipeline (e.g., a CRM export to BigQuery) might be lagging, leaving the most recent rows empty.
Source Mismatch: The date format in your source doesn't match the format Alvie expects (YYYY-MM-DD).
Solution Follow these steps to resolve the issue:
Navigate to Settings: Open your Custom Conversion Source (typically a Google Sheet or BigQuery table).
Locate the Source: Check the "Date" column. Locate the row for the "Model Date" (Current Date minus 2 days).
Action: Ensure there is a row for that date.
If the data isn't ready yet, enter 0 for the conversion and revenue values as a placeholder.
Tip: Alvie automatically refreshes the last 5 days of data during every run. Any placeholder
0you enter today will be overwritten with the actual data once it becomes available in your source.External Steps (If applicable): If using a Google Sheet, ensure there are no empty rows between your historical data and the new date entry, as this can sometimes break the data read.
Verify: Return to the Attribution page in Alvie and click Run now. The status should turn Healthy (Green) once the date gap is filled.
Prevention & Tips To avoid seeing this error again:
Automate Your Source: If possible, use an automated script or BigQuery scheduled query to ensure a new date row is created every day, even if the values are initially zero.
Check the 2-Day Rule: Remember that "Current Date" in the error refers to the day Alvie is processing; always ensure your data is populated up to at least 48 hours ago.
If you encounter any further issues or need additional assistance, please don't hesitate to reach out to the Alvie support team.