In this step, you'll configure how your attribution model calculates revenue and select the currency for exported results. You can adjust the revenue modelling method from the default recommendation if needed, and choose an output currency for use in custom reporting tools like Looker Studio.
Revenue modelling method
Choose how the attribution model calculates revenue from conversions:
Daily Averages (Recommended): Multiplies predicted conversions by your recent average order value (AOV). Best for businesses with stable pricing and consistent AOV.
Separate Models: Runs two independent models—one for conversions and one for revenue. Best for businesses with volatile AOV due to frequent promotions, tiered pricing, or campaigns targeting different customer segments.
Most businesses should start with Daily Averages. Learn more about when to use each method: https://help.alvie.io/en/articles/419188-what-is-the-difference-between-the-different-revenue-modeling-methods-in-attribution.
Select output currency
Choose the currency for your attribution results exported to BigQuery. This will create a dedicated output table with all revenue values converted to your selected currency.
Note: This setting only affects the BigQuery output tables. The currency displayed in the Alvie interface will always match your workspace currency settings. Please note: The currency conversion output table is not yet available, but it is a feature currently in development.