The settings at this step depend on the selected report type. For detailed information about the specific report type, we encourage you to refer to the documentation in the corresponding report section.
In general, each report can have its own settings for Step 4 and other settings. To find out more details about each specific setting at this step, please select a setting below. It may also be helpful to refer to the corresponding section for the particular report.
Here are some settings you may encounter while setting up your report:
GA migration date
GA migration date
Used in the reports:
Due to the deprecation of Google Analytics UA, migration to Google Analytics 4 is necessary. The transition from using UA to GA4 data is seamless, and Alvie just needs to know when you would like the transition to happen. This is done through the parameter GA4 migration date. Ideally, this date should be the date from which you trust the data in GA4.
After the transition, you can validate how the data looks in the created dashboard and you can always return to this field in the report within Reporting solutions to change it if needed.
When selecting the GA4 migration date and having a Google Analytics UA account added, data will be backfilled to the Base table and Analytics table with the following metrics:
sessions
engagedSessions
newUsers
screenPageViews
purchase (LNDA)
To set the date, simply select the desired date from the calendar:
Target currency
Target currency
Used in the reports:
The different data sources may have different currencies. To simplify and clarify the output results for reports, we unify them into a single currency. The target currency is the currency in which all currency-based fields, such as cost, revenue, etc., will be shown in the resulting report.
To set a currency, simply select the desired currency from the dropdown menu:
Setting a currency here does not affect the currency set up for your workspace within Alvie.
Lookback window
Lookback window
Used in the report: Shopping insights report v2
The Lookback window for Google Merchant Centre defines the number of days in the past to consider data for the report. It affects fields such as Titles, Product types, Custom labels, Price benchmark, and more.
To set the number of days, simply type in the desired value or use the default setting of 90 days.
Holiday region
Holiday region
Used in the report: Arima plus forecasting report
Holidays have a significant impact on businesses. For instance, a toy store might see a spike in sales around Christmas, while a costume store might see its peak around Halloween. The importance of these holidays can vary based on the region or country you operate in.
What does selecting a holiday region mean to you
By selecting a holiday region, you're telling the model which country's or region's holidays to consider when making its predictions.
For instance, if your business mostly caters to customers in the USA, you would select the USA as your holiday region. This ensures that the model considers major U.S. holidays like Thanksgiving, 4th of July, etc., when forecasting.
If your business caters to a global audience or multiple countries, you can select multiple regions. This way, the tool will adjust its predictions based on holidays across all these regions.
You can get more inspiration here or you can also see the holidays for a region by running i.e.
SELECT * FROM bigquery-public-data.ml_datasets.holidays_and_events_for_forecasting WHERE region = “DK”
To choose a Holiday region, simply select the desired value from the dropdown menu:
GA4 event name
GA4 event name
Used in the report: Arima plus forecasting report
The GA4 Event name parameter communicates to the model which parameter needs to be forecasted. Simply type in the name of the event or use the default suggested value.
Please note that this value is case-sensitive.
Google Ads conversion action name
Google Ads conversion action name
Used in the report: Arima plus forecasting report
If you have selected Google Ads as a data source for the report, you need to provide a value for this setting. The Google ads conversion action name parameter communicates to the model which conversion action needs to be forecasted. Simply type in the required value or use the default suggestion.
Microsoft Ads goal name
Microsoft Ads goal name
Used in the report: Arima plus forecasting report
If you have selected Microsoft Ads as a data source for the report, you need to provide a value for this setting. The Microsoft Ads goal name or conversion name parameter communicates to the model which conversion for Bing needs to be forecasted. Simply type in the required value or use the default suggestion.
Please note that this value is case-sensitive.
Facebook conversion name
Facebook conversion name
Used in the report: Arima plus forecasting report
If you have selected Facebook Ads as a data source for the report, you need to provide a value for this setting. The Facebook conversion name parameter communicates to the model which conversion for Facebook Ads needs to be forecasted. Simply type in the required value or use the default suggestion.
DV360 floodlight name
DV360 floodlight name
Used in the report: Arima plus forecasting report
If you have selected DV360 as a data source for the report, you need to provide a value for this setting. The DV360 floodlight name parameter communicates to the model which conversion for DV360 needs to be forecasted. Simply type in the required value or use the default suggestion.
Please note that this value is case-sensitive.
