The demo dashboard in Looker studio is available here.
Compatible with the following data sources:
Google search console
Google Ads
What this report is about
This report provides an evaluation of search term performance from both a Google Ads and Google search console perspective. It can help answer the following questions:
What are the organic rankings for valuable search terms in your ads accounts?
Does the ads data indicate a need to prioritize organic rankings for certain search terms?
Are the landing pages targeted by SEO and paid search aligned for the same search terms?
Are there opportunities for SEO optimization of landing pages with poor Landing page experience (LPE) and high spend, resulting in reduced spend and increased organic conversions? Which landing pages show potential?
If the LPE is poor, what could be a suitable alternative landing page for a relevant search term?
What is the impact on traffic if bidding for search terms (brand or non-brand) is stopped? Does organic traffic compensate, and by how much?
When collaborating with the broader team, which report can a digital marketing specialist and an SEO specialist use together to gain insights from the other channel and initiate a productive discussion about the overall search strategy?
How to use this report
To benefit from the Search synergies report, you need to follow these steps: