Skip to main content
Black Friday report overview
Jonas Østergård Bæk avatar
Written by Jonas Østergård Bæk
Updated over 2 months ago

The demo dashboard in Looker studio is not available.

Compatible with the following data sources:

  • Google Analytics 4

  • Google Analytics UA

  • Google Ads

  • Microsoft Ads

  • Facebook Ads

What this report is about

The Black Friday report focuses specifically on analyzing the performance of marketing campaigns and sales during the Black Friday period. This report is updated every hour to ensure the necessary speed for the decision-making process.

Black Friday is a major shopping event that occurs on the Friday following Thanksgiving in the United States, and it has become a significant sales opportunity for retailers worldwide.

The Black Friday report provides insights into key performance metrics such as website traffic, conversions, revenue, average order value, and customer behavior during the Black Friday period. It allows to track the success of marketing efforts, identify trends, and make data-driven decisions to optimize their Black Friday strategies.

The report typically includes data on campaign performance across various marketing channels, such as search, display, social media, and email marketing. It also provides information on customer demographics, popular products, and the effectiveness of promotional offers or discounts.

The Black Friday Report helps understand the impact of marketing campaigns and sales initiatives during this critical shopping period. It provides valuable insights to evaluate the success of Black Friday strategies, identify areas for improvement, and make informed decisions for future Black Friday campaigns.

How to use this report

To benefit from the Black Friday report, you need to follow these steps:

Did this answer your question?