The Creative insights report is a specialized report designed to provide a detailed analysis of your advertising performance across platforms, with a strong emphasis on the visual elements—videos and images—that drive user engagement and conversions. This report delves deep into the performance of individual ads, rather than just focusing on campaigns as a whole, offering granular insights at the ad level.

By aggregating data down to the specific ads, the Creative insights report enables you to see exactly how each creative asset performs within its respective context. It highlights key metrics such as impressions, clicks, video views, and conversion rates, while also providing a visual representation of the images and videos used in your ads. This level of detail helps you understand which creative elements are most effective, allowing you to optimize your strategies at a more tactical level.

With the Creative insights report, you gain the ability to fine-tune your creative efforts, ensuring that each image and video is contributing effectively to your advertising goals. This report is an essential tool for marketers looking to maximize the impact of their creative assets and make data-driven decisions to enhance ad performance.

To benefit from the Creative insights report, you need to follow these steps: