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Looker studio dashboard explanation
Jonas Østergård Bæk avatar
Written by Jonas Østergård Bæk
Updated over 2 months ago

There are two types of pages in the Creative insights report:

  1. Base pages (marked in the red frame in the screenshot below): These pages provide an aggregated view by date, market grouping, channel grouping, and conversion. The data is aggregated in this manner to facilitate easier and more accurate integration of data from various sources.

  2. Platform-specific pages (marked in the green frame in the screenshot below).

Base pages in the Creative insights report

  1. Top level overview

  2. Customer journey

  3. Creative variables

  4. Top performers

  5. Ad comparison

  6. Benchmarks

  7. Ad fatigue

  8. What’s live

Platform-specific pages in the Creative insights report

  1. Google Ads

  2. DV360

  3. Meta

  4. TikTok

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