There are several types of reports that can be set up and used within Alvie. Each report has its own unique value and requirements for usage. Below is the table explaining in short how the report can be used. To learn more about every specific report, look at the page dedicated to required report.
In certain reports, Google Analytics UA is supported as a data source, provided it is set up before July 1, 2024. However, it's important to note that Google has announced the deprecation of Google Analytics UA after this date.
# | Report name | Reason to use | Can be used with these data sources |
1 | 
| The Precis starter report is a modular reporting framework that provides a comprehensive foundation for all channels. It offers the flexibility to integrate additional reporting solutions or custom dashboards into a single view, giving you a consolidated and customizable reporting experience. |
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2 |  | The Arima Plus forecasting report assists in analyzing trends, seasonal patterns, and the relationship between current and past data to make predictions about future data points in a time series. |
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3 | 
| The Channel grouping performance report v2 is an enhanced version that seamlessly integrates data from Google Analytics UA to Google Analytics 4 within the dashboard. |
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4 |
| The Creative insights report is a specialized report designed to provide a detailed analysis of your advertising performance across platforms, with a strong emphasis on the visual elements that drive user engagement and conversions. |
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5 |  | The DV360 performance report focuses on analyzing the performance of campaigns run through DV360 |
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6 |  | The Facebook visual creative report offers a concise summary and visual analysis of the performance of image and video creatives, as well as the overall performance of your campaigns. |
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7 |  | The Google Ads keyword quality score dashboard report offers a concise overview of quality score metrics, keyword performance, keyword trends, and areas for optimization. |
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8 |  | The Performance Max report focuses on analyzing the performance of campaigns run through Google Ads' Performance Max campaign format |
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9 |  | The Product mix modelling report assists in evaluating the demand for products, brands, and categories through both snapshot analysis and longitudinal analysis. |
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10 |  | The Shopping insights bestseller report provides detailed insights and data points related to the products available in Google shopping. This report focuses on identifying the top-performing products based on sales and popularity. |
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11 | 
| The Shopping insights report v2 provides detailed insights and data points related to the products available in Google shopping. |
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12 |  | This report provides an evaluation of search term performance from both a Google Ads and Google search console perspective. |
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13 |  | The Black Friday report is a reporting solution that focuses specifically on analyzing the performance of marketing campaigns and sales during the Black Friday period. |
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