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Shopping insights bestseller report v2
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Written by David Ahlstedt
Updated over a month ago

The demo dashboard in Looker Studio is available here.

Compatible with the following data sources:

  • Google merchant center

  • Google Adwords

What this report is about

The Bestseller Report v2 in Alvie Reporting Solutions, taps into Merchant Center’s Popular Products data to show which items and brands consumers are actively searching for, then compares those findings to your own inventory. This reveals hot-selling products or brands you’re missing or have marked as out-of-stock—helping you expand your catalog and capture more demand.

How It Works

  1. Google’s Demand Signals
    Google ranks products based on popularity and recent purchase trends.

  2. Inventory Check
    The report flags which of these in-demand items or brands you’re not currently offering—or have set to out-of-stock.

  3. Weekly Data Updates
    Popular Products data refreshes each week, enabling quick, data-driven adjustments.

Why It Matters

  • Fill Gaps
    Add bestsellers you’re not carrying and restock out-of-stock items.

  • Stay Agile
    Respond to new trends as they emerge, keeping your catalog relevant.

  • Plan Seasonally
    Use historical insights (up to 2 years) to prepare for holiday or seasonal demand spikes.

By combining these insights with your existing product feed, Bestseller Report v2 lets you align your assortment with real-time consumer interest, helping you stand out in competitive markets.

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