The Performance Max report focuses on analyzing the performance of campaigns run through Google Ads' Performance Max campaign format. Performance Max is a campaign format that utilizes machine learning to optimize ad delivery and bidding across multiple channels and formats, including search, shopping, video, and display.

The Performance Max report provides insights into key performance metrics such as impressions, clicks, conversions, cost, and return on ad spend (ROAS). It allows to track the effectiveness of the Performance Max campaigns, identify trends, and make data-driven decisions to optimize their advertising strategies.

The report typically includes data on campaign performance across different channels and formats, asset performance, audience targeting, and overall media spend. It helps understand the impact of the Performance Max campaigns and provides actionable insights to improve campaign performance and maximize return on investment.

To benefit from the Performance Max breakdown report v2, you need to follow these steps: