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Channel grouping performance report v2 overview
Jonas Østergård Bæk avatar
Written by Jonas Østergård Bæk
Updated over 2 months ago

The demo dashboard in Looker studio is available here.

Compatible with the following data sources:

  • Google Analytics 4

  • Google Analytics UA

  • Google Adwords

  • Microsoft Ads

  • Facebook Ads

  • DV360

What this report is about

The Channel grouping performance report v2 seamlessly integrates data from Google Analytics UA to Google Analytics 4 within the dashboard. It also incorporates data from four major data sources: Google Ads, Facebook Ads, Microsoft Ads, and DV360. But what's even more important is that this report needs to be set up in order to view key analytics takeaways on the Alvie homepage.

The best way to describe it is with the chart available in the Looker Studio dashboard:

In addition to seamlessly combining data from Google Analytics UA and Google Analytics 4, the dashboard also allows you to incorporate data from four major data sources: Google Ads, Facebook Ads, Microsoft Ads, and DV360. You can choose to include these data sources when setting up the Channel grouping performance report v2 in Alvie.

How to use this report

To benefit from the Channel grouping performance report v2, you need to follow these steps:

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