The demo dashboard in Looker Studio is available here.
Compatible with the following data sources:
Google merchant center
Google Adwords
What this report is about
Shopping Insights v3 merges data from Google Merchant Center and Google Ads to give you a holistic view of both paid and organic (Free Listings) product performance. By uncovering market trends, competitor positioning, and hidden revenue opportunities, this comprehensive report empowers you to make strategic decisions that drive growth, improve ROAS, and refine your Google Shopping campaigns.
Key Features
Performance Analysis
Track and evaluate impressions, clicks, and conversions in one place. Identify top-performing products and spot areas needing improvement.Competitor & Brand Insights
Compare your metrics against competitors, assess market share, and monitor brand visibility. Discover opportunities to strengthen your position in each category.Price Benchmarking & Suggestions
Monitor benchmark prices at the product, brand, or category level. Adjust pricing or implement suggested price changes to boost conversions and stay competitive.Cross-Sell Opportunities & Profit Metrics
Analyze purchase patterns to identify which products customers often buy together. Optimize cross-sell recommendations and, with the right tracking, see profit-driven metrics for more informed campaign decisions.Feed Health Monitoring
Maintain accurate product data, spot disapproved listings, and keep your feeds free of errors to maximize exposure in Google Shopping results and free listings.Product Labeling
Automatically categorize products based on performance—use labels like Bestseller, Hidden Gems, or Zoombie to focus spend where it matters and scale back on underperformers.Organic (Free) Listings Performance
Examine how your products perform organically in the Merchant Center. Spot where free clicks are driving meaningful traffic, saving on ad spend while still capturing conversions.
Whether you aim to outmanoeuvre competitors, optimize pricing, or uncover fresh cross-sell ideas, Shopping Insights v3 delivers the holistic insights you need to fine-tune your Google Shopping strategy and increase your overall business performance.
How to use this report
To benefit from the Shopping Insights Report v3, you need to follow these steps:
Read about Alvie Shopping Label
Set up the Shopping insights report v2 in Alvie. (WIP)
Fine-tune the dashboard in Looker studio. (WIP)
Deep dive into insights in Looker studio. (WIP)
Check BigQuery tables with all report-related parameters. (WIP)