How to set up the Black Friday report

To set up the Black Friday report, follow these steps:

You can watch the complete setup process in the video or refer to the step-by-step guide provided below.

Select the report type: Black Friday report.

Keep the following points in mind when setting up the Precis starter report:

1. Data sources: You have the flexibility to select any combination of data sources. Only Google Analytics 4 is a mandatory data sources required for the report.

2. Custom grouping: Custom grouping is important in the Black Friday report. The report is aggregated based on Date and Custom groupings, including market and channel grouping levels. This allows for accurate data integration from different platforms and relevant datasets. For instance, you can join Google Analytics data with budget data to address specific cases.

In this step, you will find the basic settings, which require you to define the Google Cloud project and BigQuery output dataset. For detailed instructions on how to correctly fill in this data, please refer to the documentation provided here.

Additionally, this step includes advanced settings that are optional to use. Here, you have the ability to define the schedule for creating the Black Friday report. By default, the schedule is set to daily, but you can choose other options that are suitable for your needs:

You can learn more about how the schedule is set up here.

This step includes two important settings: the GA4 migration date and the Target currency. Both of these settings are explained in detail here.

If you have finished configuring the settings, you can activate the report. However, if you still need to make adjustments to the settings, you can choose to save without activating.

For more detailed information on report activation and setting up the Looker studio dashboard, please refer to the documentation provided here.