Once you have completed the settings in the previous steps, you can proceed to activate the newly created attribution model. By clicking the 'Yes, activate now' button, the attribution model will start working. However, please note that it may take some time for all the necessary data to be calculated and attributed accordingly.

You also have the option to save the created configuration for the attribution model as a draft and activate it at a later time. If you choose to do so, click 'Save without activating'. You can then activate your model later from the attribution models overview page.

As soon as an Attribution model configuration is created, the Budget optimiser configuration will be created at the same time:

If you plan to use Budget optimiser together with one of the Alvie attribution models, you don't need to create any additional Budget optimiser configurations. You can proceed directly to the Budget optimiser analysis.