To begin creating the Budget optimiser configuration, follow these steps:
1. Select a name for your Budget optimiser configuration
Simply enter a suitable name that you can easily use in the future:
2. Select the desired type of Budget optimiser configuration
When you manually create a Budget optimiser configuration, you will have the option to select from the available Market attribution models in the dropdown menu. If you want to run Budget optimiser using Alvie regression-based attribution model, simply select the desired Budget optimiser configuration from the list of available configurations on the Budget optimiser models overview page. This configuration is automatically created for you after the corresponding Attribution model configuration was created.
This choice will determine the source of data input for the Budget optimiser model.
Here, you can:
1. To run the Budget optimiser model with Google Analytics 4 attribution models, select one of the options in the 'GA4 Attribution' section:
GA4 Session-scoped: This will establish a Budget optimiser model using Google Analytics 4 LNDA attribution.
GA4 Default: This will establish a Budget optimiser model using Google Analytics 4 data-driven attribution.
2. To run the Budget optimiser model with the Native attribution model for a specific platform, select that platform from the dropdown menu:
Keep in mind that, at the moment, the Budget optimiser model can only consume conversions data from the data sources mentioned on the screen above. We are constantly working to expand the availability of other data sources for the model.
3. Alternatively, you can choose the option 'Multiple platforms' to run the Budget optimiser model with Native attribution models for a combination of data sources.
We usually recommend against using this option, as comparing conversions across platforms can potentially impact the results of the Budget optimiser outcome. For more information about the potential challenges of using a cross-platform Native attribution model, please refer to this resource.
