When you create a Budget optimiser configuration and select the required accounts and their artefacts in Step 2, you may use Facebook Ads as a data source. In this case, you may need to provide the value for the 'Facebook conversion event' in the Advanced settings of this step.
Below, you can find a complete table matching Facebook conversion names with the values that need to be provided in the 'Facebook conversion event' field in Budget optimiser:
Facebook Ads conversion name | 'Facebook conversion event' field value |
Mobile App Feature Unlocks | actions__app_custom_event_fb_mobile_achievement_unlocked |
Mobile App Starts | actions__app_custom_event_fb_mobile_activate_app |
Mobile App Payment Details | actions__app_custom_event_fb_mobile_add_payment_info |
Mobile App Adds To Cart | actions__app_custom_event_fb_mobile_add_to_cart |
Mobile App Adds to Wishlist | actions__app_custom_event_fb_mobile_add_to_wishlist |
Mobile App Registrations | actions__app_custom_event_fb_mobile_complete_registration |
Mobile App Content Views | actions__app_custom_event_fb_mobile_content_view |
Mobile App Checkouts | actions__app_custom_event_fb_mobile_initiated_checkout |
Mobile App Achievements | actions__app_custom_event_fb_mobile_level_achieved |
Mobile App Purchases | actions__app_custom_event_fb_mobile_purchase |
Mobile App Ratings | actions__app_custom_event_fb_mobile_rate |
Mobile App Searchs | actions__app_custom_event_fb_mobile_search |
Mobile App Credit Spends | actions__app_custom_event_fb_mobile_spent_credits |
Mobile App Tutorial Completions | actions__app_custom_event_fb_mobile_tutorial_completion |
Other Mobile App Actions | actions__app_custom_event_other |
App Installs | actions__app_install |
App Uses | actions__app_use |
Check-ins | actions__checkin |
Post Comments | actions__comment |
Credit Spends | actions__credit_spent |
Game Plays | actions__games_plays |
Landing Page Views | actions__landing_page_view |
Page Likes | actions__like |
Link Clicks | actions__link_click |
Mobile App Installs | actions__mobile_app_install |
Custom Conversions defined by the advertiser | actions__offsite_conversion_custom_<custom_conv_id> |
Adds Payment Info | actions__offsite_conversion_fb_pixel_add_payment_info |
Adds To Cart | actions__offsite_conversion_fb_pixel_add_to_cart |
Adds To Wishlist | actions__offsite_conversion_fb_pixel_add_to_wishlist |
Completed Registration | actions__offsite_conversion_fb_pixel_complete_registration |
Custom pixel events defined by the advertiser | actions__offsite_conversion_fb_pixel_custom |
Initiates Checkout | actions__offsite_conversion_fb_pixel_initiate_checkout |
Leads | actions__offsite_conversion_fb_pixel_lead |
Purchases | actions__offsite_conversion_fb_pixel_purchase |
Searchs | actions__offsite_conversion_fb_pixel_search |
Views Content | actions__offsite_conversion_fb_pixel_view_content |
On-Facebook Workflow Completions | actions__onsite_conversion_flow_complete |
Blocked Messaging Conversations | actions__onsite_conversion_messaging_block |
Messaging Conversations Started | actions__onsite_conversion_messaging_conversation_started_7d |
New Messaging Conversations | actions__onsite_conversion_messaging_first_reply |
Post Saves | actions__onsite_conversion_post_save |
On-Facebook Purchases | actions__onsite_conversion_purchase |
Outbound Clicks | actions__outbound_click |
Page Photo Views | actions__photo_view |
Post Shares | actions__post |
Post Reactions | actions__post_reaction |
Event Responses | actions__rsvp |
3-Second Video Views | actions__video_view |
Contacts | actions__contact_total |
Website Contacts | actions__contact_website |
Mobile App Contacts | actions__contact_mobile_app |
Offline Contacts | actions__contact_offline |
Products Customized | actions__customize_product_total |
Website Products Customized | actions__customize_product_website |
Mobile App Products Customized | actions__customize_product_mobile_app |
Offline Products Customized | actions__customize_product_offline |
Donations | actions__donate_total |
Website Donations | actions__donate_website |
On Facebook Donations | actions__donate_on_facebook |
Mobile App Donations | actions__donate_mobile_app |
Offline Donations | actions__donate_offline |
Location Searches | actions__find_location_total |
Website Location Searches | actions__find_location_website |
Mobile App Location Searches | actions__find_location_mobile_app |
Offline App Location Searches | actions__find_location_offline |
Appointments Scheduled | actions__schedule_total |
Website Appointments Scheduled | actions__schedule_website |
Mobile App Appointments Scheduled | actions__schedule_mobile_app |
Offline App Appointments Scheduled | actions__schedule_offline |
Trials Started | actions__start_trial_total |
Website Trials Started | actions__start_trial_website |
Mobile App Trials Started | actions__start_trial_mobile_app |
Offline Trials Started | actions__start_trial_offline |
Applications Submitted | actions__submit_application_total |
Website Applications Submitted | actions__submit_application_website |
Mobile App Applications Submitted | actions__submit_application_mobile_app |
Offline Applications Submitted | actions__submit_application_offline |
On Facebook Applications Submitted | actions__submit_application_on_facebook |
Subscriptions | actions__subscribe_total |
Website Subscriptions | actions__subscribe_website |
Mobile App Subscriptions | actions__subscribe_mobile_app |
Offline Subscriptions | actions__subscribe_offline |
Recurring Subscription Payments | actions__recurring_subscription_payment_total |
Website Recurring Subscription Payments | actions__recurring_subscription_payment_website |
Mobile App Recurring Subscription Payments | actions__recurring_subscription_payment_mobile_app |
Offline Recurring Subscription Payments | actions__recurring_subscription_payment_offline |
Canceled Subscriptions | actions__cancel_subscription_total |
Website Canceled Subscriptions | actions__cancel_subscription_website |
Mobile App Canceled Subscriptions | actions__cancel_subscription_mobile_app |
Offline Canceled Subscriptions | actions__cancel_subscription_offline |
In-App Ad Clicks | actions__ad_click_mobile_app |
In-App Ad Impressions | actions__ad_impression_mobile_app |
Call Confirmation Clicks | actions__click_to_call_call_confirm |
Page Engagement | actions__page_engagement |
Post Engagement | actions__post_engagement |
All On-Facebook Leads | actions__onsite_conversion_lead_grouped |
All offsite leads plus all On-Facebook leads | actions__lead |
On-Facebook leads coming from Messenger and Instant Forms | actions__leadgen_grouped |
App Installs | actions__omni_app_install |
Purchases | actions__omni_purchase |
Adds to Cart | actions__omni_add_to_cart |
Registrations Completed | actions__omni_complete_registration |
Content Views | actions__omni_view_content |
Searches | actions__omni_search |
Checkouts Initiated | actions__omni_initiated_checkout |
Achievements Unlocked | actions__omni_achievement_unlocked |
App Activations | actions__omni_activate_app |
Levels Achieved | actions__omni_level_achieved |
Ratings Submitted | actions__omni_rate |
Credit Spends | actions__omni_spend_credits |
Tutorials Completed | actions__omni_tutorial_completion |
Custom Events | actions__omni_custom |