The detailed report provides a granular view of all available data within Budget optimiser in a table view. You can access it by simply clicking on the 'Detailed report' tab.
How to sort and filter the Detailed report
The global filters have an influence on the dataset available in the Detailed report. For more information about global filters, please click here.
You can additionally define, which data you would like to see in the Detailed report according to your needs for budget allocation inspiration by following these steps:
1. Select the dimensions: you can select the dimensions to display in the Detailed report by simply clicking on the 'Show me:' dropdown.
There are three available dimensions:
channels,
data sources,
campaigns,
combinations of all the above.
2. Select the metrics: you can select the metrics you would like to use for analysis and have them presented in the Detailed report.
Recommended action flyout
Additional information is provided for each dimension in a flyout window. By clicking on the icon with an arrow, you can access the flyout window, which includes the confidence level for the specific recommended action. This helps answer the question of how certain we are that the recommended action, if implemented, will yield the expected results.
From this flyout window, you can also access the Revenue/conversions return curve by simply clicking on the 'View revenue/conversions return' button located at the bottom of the flyout.