Pre-defined reports are ready-made solutions that address specific business cases. You do not need to manually select the required metrics and dimensions, as you can benefit from those already defined.
There are several pre-defined reports available for Microsoft advertising connector.
1. Campaign Performance
Report for general campaign performance metrics and dimensions.
Dimensions
date
CustomerId
CustomerName
AccountId
AccountNumber
AccountName
TimePeriod
CampaignStatus
CampaignId
CampaignName
CurrencyCode
AdDistribution
DeviceType
Network
AccountStatus
Metrics
Impressions
Clicks
Spend
Conversions
Revenue
LowQualityClicks
LowQualityImpressions
QualityScore
AdRelevance
AveragePosition
ExactMatchImpressionSharePercent
ImpressionSharePercent
ClickSharePercent
AbsoluteTopImpressionSharePercent
TopImpressionSharePercent
2. Campaign Performance Base
Report for general campaign conversion performance
Dimensions
date
CustomerId
CustomerName
AccountId
AccountNumber
AccountName
CurrencyCode
TimePeriod
CampaignType
CampaignStatus
CampaignId
CampaignName
AdDistribution
DeviceType
Network
AccountStatus
Goal
GoalType
Metrics
Impressions
Clicks
Spend
VideoViews
AllConversions
AllRevenue
3. Campaign Conversion Performance
Report for general campaign conversion performance
Dimensions
date
CustomerId
CustomerName
AccountId
AccountNumber
AccountName
TimePeriod
CampaignStatus
CampaignId
CampaignName
CurrencyCode
AdDistribution
DeviceType
Network
AccountStatus
Goal
GoalType
Metrics
Conversions
AllConversions
AllRevenue
Revenue
4. Bing Campaign Publisher and Syndicated Network report
A report to identify spend and performance for Bing Publisers and especially Syndicated Network Partners
Dimensions
date
TimePeriod
AccountName
AccountNumber
AccountId
CampaignName
CampaignId
CurrencyCode
AdDistribution
PublisherUrl
Language
Network
TopVsOther
DeviceType
ConversionsQualified
AccountStatus
CampaignStatus
Goal
GoalType
Metrics
AllConversions
AllRevenue
Assists
ViewThroughConversions
AbsoluteTopImpressionRatePercent
TopImpressionRatePercent
AverageCpm
ViewThroughConversionsQualified
ViewThroughRevenue
Revenue
ReturnOnAdSpend
CostPerAssist
RevenuePerConversion
RevenuePerAssist
Impressions
Clicks
Ctr
AverageCpc
Spend
AveragePosition
Conversions
ConversionRate