Pre-defined reports are ready-made solutions that address specific business cases. You do not need to manually select the required metrics and dimensions, as you can benefit from those already defined.
There are several pre-defined reports available for Amazon Ads connector.
1. Sponsored Brands Campaign Daily Report
Campaign reports contain performance data broken down at the campaign level. Campaign reports include all campaigns of the requested sponsored ad type that have performance activity for the requested days. For example, a Sponsored Products campaign report returns performance data for all Sponsored Products campaigns that received impressions on the chosen dates. Campaign reports can also be grouped by ad group and placement for more granular data.
Dimensions
date
campaignId
campaignName
campaignStatus
campaignBudgetType
campaignBudgetCurrencyCode
costType
Metrics
campaignBudgetAmount
addToCart
addToCartClicks
addToCartRate
brandedSearches
brandedSearchesClicks
clicks
cost
detailPageViews
detailPageViewsClicks
eCPAddToCart
impressions
newToBrandDetailPageViewRate
newToBrandDetailPageViews
newToBrandDetailPageViewsClicks
newToBrandECPDetailPageView
newToBrandPurchases
newToBrandPurchasesClicks
newToBrandPurchasesPercentage
newToBrandPurchasesRate
newToBrandSales
newToBrandSalesClicks
newToBrandSalesPercentage
newToBrandUnitsSold
newToBrandUnitsSoldClicks
newToBrandUnitsSoldPercentage
purchases
purchasesClicks
purchasesPromoted
sales
salesClicks
salesPromoted
topOfSearchImpressionShare
unitsSold
unitsSoldClicks
video5SecondViewRate
video5SecondViews
videoCompleteViews
videoFirstQuartileViews
videoMidpointViews
videoThirdQuartileViews
videoUnmutes
viewabilityRate
viewableImpressions
viewClickThroughRate
2. Sponsored Display Campaign Daily Report
Campaign reports contain performance data broken down at the campaign level. Campaign reports include all campaigns of the requested sponsored ad type that have performance activity for the requested days. For example, a Sponsored Products campaign report returns performance data for all Sponsored Products campaigns that received impressions on the chosen dates. Campaign reports can also be grouped by ad group and placement for more granular data.
Dimensions
date
campaignId
campaignName
campaignStatus
campaignBudgetCurrencyCode
costType
Metrics
campaignBudgetAmount
addToCart
addToCartClicks
addToCartRate
addToCartViews
brandedSearches
brandedSearchesClicks
brandedSearchesViews
brandedSearchRate
clicks
cost
detailPageViews
detailPageViewsClicks
eCPAddToCart
eCPBrandSearch
impressions
impressionsViews
newToBrandPurchases
newToBrandPurchasesClicks
newToBrandSalesClicks
newToBrandUnitsSold
newToBrandUnitsSoldClicks
purchases
purchasesClicks
purchasesPromotedClicks
sales
salesClicks
salesPromotedClicks
unitsSold
unitsSoldClicks
videoCompleteViews
videoFirstQuartileViews
videoMidpointViews
videoThirdQuartileViews
videoUnmutes
viewabilityRate
viewClickThroughRate
cumulativeReach
impressionsFrequencyAverage
newToBrandDetailPageViewClicks
newToBrandDetailPageViewRate
newToBrandDetailPageViews
newToBrandDetailPageViewViews
newToBrandECPDetailPageView
newToBrandSales
3. Sponsored Products Campaign Daily Report
Campaign reports contain performance data broken down at the campaign level. Campaign reports include all campaigns of the requested sponsored ad type that have performance activity for the requested days. For example, a Sponsored Products campaign report returns performance data for all Sponsored Products campaigns that received impressions on the chosen dates. Campaign reports can also be grouped by ad group and placement for more granular data.
Dimensions
date
campaignName
campaignId
campaignStatus
campaignBudgetType
campaignApplicableBudgetRuleId
campaignApplicableBudgetRuleName
campaignBudgetCurrencyCode
campaignBiddingStrategy
Metrics
campaignBudgetAmount
campaignRuleBasedBudgetAmount
impressions
clicks
cost
purchases1d
purchases7d
purchases14d
purchases30d
purchasesSameSku1d
purchasesSameSku7d
purchasesSameSku14d
purchasesSameSku30d
unitsSoldClicks1d
unitsSoldClicks7d
unitsSoldClicks14d
unitsSoldClicks30d
sales1d
sales7d
sales14d
sales30d
attributedSalesSameSku1d
attributedSalesSameSku7d
attributedSalesSameSku14d
attributedSalesSameSku30d
unitsSoldSameSku1d
unitsSoldSameSku7d
unitsSoldSameSku14d
unitsSoldSameSku30d
kindleEditionNormalizedPagesRead14d
kindleEditionNormalizedPagesRoyalties14d
costPerClick
clickThroughRate
spend
topOfSearchImpressionShare