Pre-defined reports are ready-made solutions that address specific business cases. You do not need to manually select the required metrics and dimensions, as you can benefit from those already defined.
There are several pre-defined reports available for Amazon Ads connector.
1. Sponsored Brands Campaign Daily Report
Campaign reports contain performance data broken down at the campaign level. Campaign reports include all campaigns of the requested sponsored ad type that have performance activity for the requested days. For example, a Sponsored Products campaign report returns performance data for all Sponsored Products campaigns that received impressions on the chosen dates. Campaign reports can also be grouped by ad group and placement for more granular data.
Dimensions
date
campaignId
campaignName
campaignStatus
campaignBudgetType
campaignBudgetCurrencyCode
costType
Metrics
campaignBudgetAmount
addToCart
addToCartClicks
addToCartRate
brandedSearches
brandedSearchesClicks
clicks
cost
detailPageViews
detailPageViewsClicks
eCPAddToCart
impressions
newToBrandDetailPageViewRate
newToBrandDetailPageViews
newToBrandDetailPageViewsClicks
newToBrandECPDetailPageView
newToBrandPurchases
newToBrandPurchasesClicks
newToBrandPurchasesPercentage
newToBrandPurchasesRate
newToBrandSales
newToBrandSalesClicks
newToBrandSalesPercentage
newToBrandUnitsSold
newToBrandUnitsSoldClicks
newToBrandUnitsSoldPercentage
purchases
purchasesClicks
purchasesPromoted
sales
salesClicks
salesPromoted
topOfSearchImpressionShare
unitsSold
unitsSoldClicks
video5SecondViewRate
video5SecondViews
videoCompleteViews
videoFirstQuartileViews
videoMidpointViews
videoThirdQuartileViews
videoUnmutes
viewabilityRate
viewableImpressions
viewClickThroughRate
2. Sponsored Display Campaign Daily Report
Campaign reports contain performance data broken down at the campaign level. Campaign reports include all campaigns of the requested sponsored ad type that have performance activity for the requested days. For example, a Sponsored Products campaign report returns performance data for all Sponsored Products campaigns that received impressions on the chosen dates. Campaign reports can also be grouped by ad group and placement for more granular data.
Dimensions
date
campaignId
campaignName
campaignStatus
campaignBudgetCurrencyCode
costType
Metrics
campaignBudgetAmount
addToCart
addToCartClicks
addToCartRate
addToCartViews
brandedSearches
brandedSearchesClicks
brandedSearchesViews
brandedSearchRate
clicks
cost
detailPageViews
detailPageViewsClicks
eCPAddToCart
eCPBrandSearch
impressions
impressionsViews
newToBrandPurchases
newToBrandPurchasesClicks
newToBrandSalesClicks
newToBrandUnitsSold
newToBrandUnitsSoldClicks
purchases
purchasesClicks
purchasesPromotedClicks
sales
salesClicks
salesPromotedClicks
unitsSold
unitsSoldClicks
videoCompleteViews
videoFirstQuartileViews
videoMidpointViews
videoThirdQuartileViews
videoUnmutes
viewabilityRate
viewClickThroughRate
cumulativeReach
impressionsFrequencyAverage
newToBrandDetailPageViewClicks
newToBrandDetailPageViewRate
newToBrandDetailPageViews
newToBrandDetailPageViewViews
newToBrandECPDetailPageView
newToBrandSales
3. Sponsored Products Campaign Daily Report
Campaign reports contain performance data broken down at the campaign level. Campaign reports include all campaigns of the requested sponsored ad type that have performance activity for the requested days. For example, a Sponsored Products campaign report returns performance data for all Sponsored Products campaigns that received impressions on the chosen dates. Campaign reports can also be grouped by ad group and placement for more granular data.
Dimensions
date
campaignName
campaignId
campaignStatus
campaignBudgetType
campaignApplicableBudgetRuleId
campaignApplicableBudgetRuleName
campaignBudgetCurrencyCode
campaignBiddingStrategy
Metrics
campaignBudgetAmount
campaignRuleBasedBudgetAmount
impressions
clicks
cost
purchases1d
purchases7d
purchases14d
purchases30d
purchasesSameSku1d
purchasesSameSku7d
purchasesSameSku14d
purchasesSameSku30d
unitsSoldClicks1d
unitsSoldClicks7d
unitsSoldClicks14d
unitsSoldClicks30d
sales1d
sales7d
sales14d
sales30d
attributedSalesSameSku1d
attributedSalesSameSku7d
attributedSalesSameSku14d
attributedSalesSameSku30d
unitsSoldSameSku1d
unitsSoldSameSku7d
unitsSoldSameSku14d
unitsSoldSameSku30d
kindleEditionNormalizedPagesRead14d
kindleEditionNormalizedPagesRoyalties14d
costPerClick
clickThroughRate
spend
topOfSearchImpressionShare
4. DSP Campaign Daily Report
Campaign reports contain performance data broken down at the campaign level. Campaign reports include all campaigns of the requested sponsored ad type that have performance activity for the requested days. For example, a Sponsored Products campaign report returns performance data for all Sponsored Products campaigns that received impressions on the chosen dates. Campaign reports can also be grouped by ad group and placement for more granular data.
Dimensions
date
intervalStart
intervalEnd
advertiserTimezone
advertiserCountry
advertiserId
advertiserName
entityId
orderExternalId
orderEndDate
orderId
orderStartDate
orderCurrency
orderBudget
orderName
marketplace
proposalId
Metrics
totalCost
supplyCost
amazonDSPAudienceFee
impressions
clicks
clickThroughRate
eCPM
eCPC
detailPageViews
detailPageViewViews
detailPageViewClicks
detailPageViewRate
eCPDetailPageView
productReviewPageVisits
productReviewPageVisitsViews
productReviewPageVisitsClicks
productReviewPageVisitRate
eCPProductReviewPageVisit
addToList
addToListViews
addToListClicks
addToListRate
eCPAddToList
addToCart
addToCartViews
addToCartClicks
addToCartRate
eCPAddToCart
purchases
purchasesViews
purchasesClicks
purchaseRate
eCPP
newToBrandPurchases
newToBrandPurchasesViews
newToBrandPurchasesClicks
newToBrandPurchaseRate
NewToBrandECPP
addToWatchlist
addToWatchlistViews
addToWatchlistClicks
addToWatchlistRate
eCPAddToWatchlist
downloadedVideoPlays
downloadedVideoPlaysViews
downloadedVideoPlaysClicks
downloadedVideoPlayRate
eCPDownloadedVideoPlays
videoStreams
videoStreamsViews
videoStreamsClicks
videoStreamsRate
eCPVideoStream
playTrailers
playTrailersViews
playTrailersClicks
playTrailerRate
eCPPlayTrailer
rentals
rentalsViews
rentalsClicks
rentalRate
eCPRental
videoDownloads
videoDownloadsViews
videoDownloadsClicks
videoDownloadRate
eCPVideoDownload
newSubscribeAndSave
newSubscribeAndSaveViews
newSubscribeAndSaveClicks
newSubscribeAndSaveRate
eCPnewSubscribeAndSave
subscribe
subscribeViews
subscribeClicks
subscribeCVR
subscribeCPA
application
applicationViews
applicationClicks
applicationCVR
applicationCPA
mobileAppFirstStarts
mobileAppFirstStartViews
mobileAppFirstStartClicks
mobileAppFirstStartCVR
mobileAppFirstStartCPA
addToShoppingCart
addToShoppingCartViews
addToShoppingCartClicks
addToShoppingCartCVR
addToShoppingCartCPA
videoAdStart
videoAdFirstQuartile
videoAdMidpoint
videoAdThirdQuartile
videoAdComplete
videoAdCompletionRate
eCPVideoAdCompletion
videoAdPause
videoAdResume
videoAdMute
videoAdUnmute
otherClicks
other
otherCPA
otherCVR
otherViews
pageViewClicks
pageViews
pageViewCPA
pageViewCVR
pageViewViews
searchClicks
search
searchCPA
searchCVR
searchViews
contactClicks
contact
contactCPA
contactCVR
contactViews
checkoutClicks
checkout
checkoutCPA
checkoutCVR
checkoutViews
leadClicks
lead
leadCPA
leadCVR
leadViews
agencyFee
totalFee
3pFeeAutomotive
3pFeeAutomotiveAbsorbed
3pFeeComScore
3pFeeComScoreAbsorbed
3pFeeCPM1
3pFeeCPM1Absorbed
3pFeeCPM2
3pFeeCPM2Absorbed
3pFeeCPM3
3pFeeCPM3Absorbed
3pFeeDoubleclickCampaignManager
3pFeeDoubleclickCampaignManagerAbsorbed
3pFeeDoubleVerify
3pFeeIntegralAdScience
3pFeeIntegralAdScienceAbsorbed
3PFees
unitsSold
sales
ROAS
eRPM
newToBrandUnitsSold
newToBrandProductSales
newToBrandROAS
newToBrandERPM
totalProductReviewPageVisits
totalProductReviewPageVisitsViews
totalProductReviewPageVisitsClicks
totalProductReviewPageVisitRate
totalECPProductReviewPageVisit
totalPurchases
totalPurchasesViews
totalPurchasesClicks
totalPurchaseRate
totalECPP
totalNewToBrandPurchases
totalNewToBrandPurchasesViews
totalNewToBrandPurchasesClicks
totalNewToBrandPurchaseRate
totalNewToBrandECPP
totalROAS
totalERPM
totalNewToBrandUnitsSold
totalNewToBrandSales
totalNewToBrandROAS
totalNewToBrandERPM
viewableImpressions
measurableImpressions
measurableRate
viewabilityRate
totalDetailPageView
totalDetailPageViewViews
totalDetailPageViewClicks
totalDetailPageViewRate
totalECPDetailPageView
totalAddToList
totalAddToListViews
totalAddToListClicks
totalAddToListRate
totalECPAddToList
totalAddToCart
totalAddToCartViews
totalAddToCartClicks
totalAddToCartRate
totalECPAddToCart
totalSubscribeAndSave
totalSubscribeAndSaveViews
totalSubscribeAndSaveClicks
totalSubscribeAndSaveRate
totalECPSubscribeAndSave
offAmazonPurchases
offAmazonPurchasesViews
offAmazonPurchasesClicks
offAmazonConversions
offAmazonViews
offAmazonClicks
offAmazonPurchaseRate
offAmazonECPP
offAmazonCVR
offAmazonCPA
offAmazonProductSales
offAmazonUnitsSold
offAmazonROAS
offAmazonERPM
signUp
signUpViews
signUpClicks
signUpCVR
signUpCPA
combinedPurchases
combinedPurchasesViews
combinedPurchasesClicks
combinedPurchaseRate
combinedECPP
combinedProductSales
combinedUnitsSold
combinedERPM
combinedROAS
brandSearches
brandSearchesViews
brandSearchesClicks
brandSearchRate
eCPBrandSearch
grossImpressions
grossClickThroughs
invalidImpressions
invalidClickThroughs
invalidImpressionRate
invalidClickThroughRate
3pFeeDoubleVerifyAbsorbed
impressionFrequencyAverage
alexaSkillEnable
eCPAlexaSkillEnable
alexaSkillEnableClicks
alexaSkillEnableRate
alexaSkillEnableViews
appStoreFirstOpens
eCPAppStoreFirstOpens
appStoreFirstOpensClicks
appStoreFirstOpensRate
appStoreFirstOpensViews
appStoreFirstSessionHours
appStoreFirstSessionHoursClicks
appStoreFirstSessionHoursViews
appStoreOpens
eCPAppStoreOpens
appStoreOpensClicks
appStoreOpensRate
appStoreOpensViews
appStoreUsageHours
appStoreUsageHoursClicks
appStoreUsageHoursViews
audioAdCompletions
audioAdCompletionRate
audioAdViews
audioAdFirstQuartile
audioAdMidpoint
audioAdMute
audioAdPause
audioAdProgression
audioAdResume
audioAdRewind
audioAdSkip
audioAdStart
audioAdThirdQuartile
audioAdUnmute
eCPFreeTrialSubscriptionSignup
eCPPaidSubscriptionSignup
eCPSubscriptionSignup
eCPAudioAdCompletion
freeTrialSubscriptionSignups
freeTrialSubscriptionSignupClicks
freeTrialSubscriptionSignupViews
freeTrialSubscriptionSignupRate
paidSubscriptionSignups
paidSubscriptionSignupClicks
paidSubscriptionSignupRate
paidSubscriptionSignupViews