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Pre-defined reports for LinkedIn ads connector

Written by Jonas Østergård Bæk

Pre-defined reports are ready-made solutions that address specific business cases. You do not need to manually select the required metrics and dimensions, as you can benefit from those already defined.

There are several pre-defined reports available for LinkedIn connector.

1. Campaign Performance

Report for general campaign performance metrics and dimensions.

Dimensions

  • date

  • ACCOUNT.test

  • ACCOUNT.changeAuditStamps.created.actor

  • ACCOUNT.changeAuditStamps.created.time

  • ACCOUNT.changeAuditStamps.lastModified.actor

  • ACCOUNT.changeAuditStamps.lastModified.time

  • ACCOUNT.currency

  • ACCOUNT.id

  • ACCOUNT.name

  • ACCOUNT.notifiedOnCampaignOptimization

  • ACCOUNT.notifiedOnCreativeApproval

  • ACCOUNT.notifiedOnCreativeRejection

  • ACCOUNT.notifiedOnEndOfCampaign

  • ACCOUNT.servingStatuses

  • ACCOUNT.status

  • ACCOUNT.type

  • CAMPAIGN.audienceExpansionEnabled

  • CAMPAIGN.changeAuditStamps.created.time

  • CAMPAIGN.changeAuditStamps.lastModified.time

  • CAMPAIGN.costType

  • CAMPAIGN.connectedTelevisionOnly

  • CAMPAIGN.creativeSelection

  • CAMPAIGN.dailyBudget.currencyCode

  • CAMPAIGN.id

  • CAMPAIGN.locale.country

  • CAMPAIGN.locale.language

  • CAMPAIGN.name

  • CAMPAIGN.offsiteDeliveryEnabled

  • CAMPAIGN.optimizationTargetType

  • CAMPAIGN.test

  • CAMPAIGN.runSchedule.end

  • CAMPAIGN.runSchedule.start

  • CAMPAIGN.servingStatuses

  • CAMPAIGN.status

  • CAMPAIGN.type

  • CAMPAIGN.unitCost.currencyCode

  • CAMPAIGN_GROUP.changeAuditStamps.created.actor

  • CAMPAIGN_GROUP.changeAuditStamps.created.time

  • CAMPAIGN_GROUP.changeAuditStamps.lastModified.actor

  • CAMPAIGN_GROUP.changeAuditStamps.lastModified.time

  • CAMPAIGN_GROUP.id

  • CAMPAIGN_GROUP.name

  • CAMPAIGN_GROUP.runSchedule.end

  • CAMPAIGN_GROUP.runSchedule.start

  • CAMPAIGN_GROUP.test

  • CAMPAIGN_GROUP.servingStatuses

  • CAMPAIGN_GROUP.allowedCampaignTypes

  • CAMPAIGN_GROUP.status

  • CAMPAIGN_GROUP.totalBudget.currencyCode

  • pivotValues

Metrics

  • impressions

  • clicks

  • costInLocalCurrency

  • costInUsd

  • totalEngagements

  • likes

  • comments

  • shares

  • follows

  • landingPageClicks

  • externalWebsiteConversions

  • externalWebsitePostClickConversions

  • externalWebsitePostViewConversions

  • conversionValueInLocalCurrency

  • oneClickLeads

  • oneClickLeadFormOpens

  • videoViews

  • videoCompletions

  • CAMPAIGN.dailyBudget.amount

  • CAMPAIGN.unitCost.amount

  • CAMPAIGN_GROUP.totalBudget.amount

Other Settings

table: statistics

2. Attributed Revenue Metrics

Report for attributed revenue metrics and dimensions.

Dimensions

  • date

  • ACCOUNT.id

  • ACCOUNT.name

  • CAMPAIGN.id

  • CAMPAIGN.name

  • CAMPAIGN_GROUP.id

  • CAMPAIGN_GROUP.name

Metrics

  • openOpportunities

  • returnOnAdSpend

  • opportunityWinRate

  • revenueWonInUsd

  • closedWonOpportunities

  • averageDaysToClose

  • opportunityAmountInUsd

  • averageDealSizeInUsd

Other Settings

table: attributedRevenueMetrics

3. Ad Performance

Report for general ad performance metrics and dimensions.

Dimensions

  • date

  • ACCOUNT.test

  • ACCOUNT.changeAuditStamps.created.actor

  • ACCOUNT.changeAuditStamps.created.time

  • ACCOUNT.changeAuditStamps.lastModified.actor

  • ACCOUNT.changeAuditStamps.lastModified.time

  • ACCOUNT.currency

  • ACCOUNT.id

  • ACCOUNT.name

  • ACCOUNT.notifiedOnCampaignOptimization

  • ACCOUNT.notifiedOnCreativeApproval

  • ACCOUNT.notifiedOnCreativeRejection

  • ACCOUNT.notifiedOnEndOfCampaign

  • ACCOUNT.servingStatuses

  • ACCOUNT.status

  • ACCOUNT.type

  • CAMPAIGN.audienceExpansionEnabled

  • CAMPAIGN.changeAuditStamps.created.time

  • CAMPAIGN.changeAuditStamps.lastModified.time

  • CAMPAIGN.costType

  • CAMPAIGN.connectedTelevisionOnly

  • CAMPAIGN.creativeSelection

  • CAMPAIGN.dailyBudget.currencyCode

  • CAMPAIGN.id

  • CAMPAIGN.locale.country

  • CAMPAIGN.locale.language

  • CAMPAIGN.name

  • CAMPAIGN.offsiteDeliveryEnabled

  • CAMPAIGN.optimizationTargetType

  • CAMPAIGN.test

  • CAMPAIGN.runSchedule.end

  • CAMPAIGN.runSchedule.start

  • CAMPAIGN.servingStatuses

  • CAMPAIGN.status

  • CAMPAIGN.type

  • CAMPAIGN.unitCost.currencyCode

  • CAMPAIGN_GROUP.changeAuditStamps.created.actor

  • CAMPAIGN_GROUP.changeAuditStamps.created.time

  • CAMPAIGN_GROUP.changeAuditStamps.lastModified.actor

  • CAMPAIGN_GROUP.changeAuditStamps.lastModified.time

  • CAMPAIGN_GROUP.id

  • CAMPAIGN_GROUP.name

  • CAMPAIGN_GROUP.runSchedule.end

  • CAMPAIGN_GROUP.runSchedule.start

  • CAMPAIGN_GROUP.test

  • CAMPAIGN_GROUP.servingStatuses

  • CAMPAIGN_GROUP.allowedCampaignTypes

  • CAMPAIGN_GROUP.status

  • CAMPAIGN_GROUP.totalBudget.currencyCode

  • CREATIVE.servingHoldReasons

  • CREATIVE.content

  • CREATIVE.isTest

  • CREATIVE.review.status

  • CREATIVE.isServing

  • CREATIVE.id

  • CREATIVE.intendedStatus

  • pivotValues

Metrics

  • impressions

  • clicks

  • costInLocalCurrency

  • costInUsd

  • totalEngagements

  • likes

  • comments

  • shares

  • follows

  • landingPageClicks

  • externalWebsiteConversions

  • externalWebsitePostClickConversions

  • externalWebsitePostViewConversions

  • conversionValueInLocalCurrency

  • oneClickLeads

  • oneClickLeadFormOpens

  • videoViews

  • videoCompletions

  • CAMPAIGN.dailyBudget.amount

  • CAMPAIGN.unitCost.amount

  • CAMPAIGN_GROUP.totalBudget.amount

Other Settings

table: statistics

4. Campaign Conversions

Conversion metrics broken down by campaign, campaign group and conversion.

Dimensions

  • date

  • ACCOUNT.id

  • ACCOUNT.name

  • ACCOUNT.currency

  • CAMPAIGN.id

  • CAMPAIGN.name

  • CAMPAIGN.type

  • CAMPAIGN.objectiveType

  • CAMPAIGN_GROUP.id

  • CAMPAIGN_GROUP.name

  • CONVERSION.id

  • CONVERSION.name

  • CONVERSION.type

  • pivotValues

Metrics

  • externalWebsiteConversions

  • externalWebsitePostClickConversions

  • externalWebsitePostViewConversions

  • conversionValueInLocalCurrency

Other Settings

table: statistics

5. Member Company Size

Performance broken down by member company size.

Dimensions

  • date

  • ACCOUNT.id

  • ACCOUNT.name

  • pivotValues

Metrics

  • impressions

  • clicks

Other Settings

table: analytics

6. Member Industry

Performance broken down by member industry.

Dimensions

  • date

  • ACCOUNT.id

  • ACCOUNT.name

  • MEMBER_INDUSTRY.id

  • MEMBER_INDUSTRY.name.localized.en_US

  • pivotValues

Metrics

  • impressions

  • clicks

Other Settings

table: analytics

7. Member Seniority

Performance broken down by member seniority.

Dimensions

  • date

  • ACCOUNT.id

  • ACCOUNT.name

  • MEMBER_SENIORITY.id

  • MEMBER_SENIORITY.name.localized.en_US

  • pivotValues

Metrics

  • impressions

  • clicks

Other Settings

table: analytics

8. Member Job Title

Performance broken down by member job title.

Dimensions

  • date

  • ACCOUNT.id

  • ACCOUNT.name

  • MEMBER_JOB_TITLE.id

  • MEMBER_JOB_TITLE.name.localized.en_US

  • pivotValues

Metrics

  • impressions

  • clicks

Other Settings

table: analytics

9. Member Job Function

Performance broken down by member job function.

Dimensions

  • date

  • ACCOUNT.id

  • ACCOUNT.name

  • MEMBER_JOB_FUNCTION.id

  • MEMBER_JOB_FUNCTION.name.localized.en_US

  • pivotValues

Metrics

  • impressions

  • clicks

Other Settings

table: analytics

10. Member Country

Performance broken down by member country.

Dimensions

  • date

  • ACCOUNT.id

  • ACCOUNT.name

  • MEMBER_COUNTRY_V2.id

  • MEMBER_COUNTRY_V2.defaultLocalizedName.value

  • pivotValues

Metrics

  • impressions

  • clicks

Other Settings

table: analytics

11. Member Region

Performance broken down by member region.

Dimensions

  • date

  • ACCOUNT.id

  • ACCOUNT.name

  • MEMBER_REGION_V2.id

  • MEMBER_REGION_V2.defaultLocalizedName.value

  • pivotValues

Metrics

  • impressions

  • clicks

Other Settings

table: analytics

12. Member Company

Performance broken down by member company.

Dimensions

  • date

  • ACCOUNT.id

  • ACCOUNT.name

  • MEMBER_COMPANY.id

  • MEMBER_COMPANY.localizedName

  • pivotValues

Metrics

  • impressions

  • clicks

Other Settings

table: analytics

13. Campaign x Member Company Size

Campaign-filtered performance broken down by member company size.

Dimensions

  • date

  • ACCOUNT.id

  • ACCOUNT.name

  • CAMPAIGN.id

  • CAMPAIGN.name

  • pivotValues

Metrics

  • impressions

  • clicks

  • costInLocalCurrency

  • costInUsd

  • totalEngagements

  • externalWebsiteConversions

  • landingPageClicks

  • reactions

  • shares

Other Settings

table: analytics

14. Campaign x Member Industry

Campaign-filtered performance broken down by member industry.

Dimensions

  • date

  • ACCOUNT.id

  • ACCOUNT.name

  • CAMPAIGN.id

  • CAMPAIGN.name

  • MEMBER_INDUSTRY.id

  • MEMBER_INDUSTRY.name.localized.en_US

  • pivotValues

Metrics

  • impressions

  • clicks

  • costInLocalCurrency

  • costInUsd

  • totalEngagements

  • externalWebsiteConversions

  • landingPageClicks

  • reactions

  • shares

Other Settings

table: analytics

15. Campaign x Member Seniority

Campaign-filtered performance broken down by member seniority.

Dimensions

  • date

  • ACCOUNT.id

  • ACCOUNT.name

  • CAMPAIGN.id

  • CAMPAIGN.name

  • MEMBER_SENIORITY.id

  • MEMBER_SENIORITY.name.localized.en_US

  • pivotValues

Metrics

  • impressions

  • clicks

  • costInLocalCurrency

  • costInUsd

  • totalEngagements

  • externalWebsiteConversions

  • landingPageClicks

  • reactions

  • shares

Other Settings

table: analytics

16. Campaign x Member Job Title

Campaign-filtered performance broken down by member job title.

Dimensions

  • date

  • ACCOUNT.id

  • ACCOUNT.name

  • CAMPAIGN.id

  • CAMPAIGN.name

  • MEMBER_JOB_TITLE.id

  • MEMBER_JOB_TITLE.name.localized.en_US

  • pivotValues

Metrics

  • impressions

  • clicks

  • costInLocalCurrency

  • costInUsd

  • totalEngagements

  • externalWebsiteConversions

  • landingPageClicks

  • reactions

  • shares

Other Settings

table: analytics

17. Campaign x Member Job Function

Campaign-filtered performance broken down by member job function.

Dimensions

  • date

  • ACCOUNT.id

  • ACCOUNT.name

  • CAMPAIGN.id

  • CAMPAIGN.name

  • MEMBER_JOB_FUNCTION.id

  • MEMBER_JOB_FUNCTION.name.localized.en_US

  • pivotValues

Metrics

  • impressions

  • clicks

  • costInLocalCurrency

  • costInUsd

  • totalEngagements

  • externalWebsiteConversions

  • landingPageClicks

  • reactions

  • shares

Other Settings

table: analytics

18. Campaign x Member Country

Campaign-filtered performance broken down by member country.

Dimensions

  • date

  • ACCOUNT.id

  • ACCOUNT.name

  • CAMPAIGN.id

  • CAMPAIGN.name

  • MEMBER_COUNTRY_V2.id

  • MEMBER_COUNTRY_V2.defaultLocalizedName.value

  • pivotValues

Metrics

  • impressions

  • clicks

  • costInLocalCurrency

  • costInUsd

  • totalEngagements

  • externalWebsiteConversions

  • landingPageClicks

  • reactions

  • shares

Other Settings

table: analytics

19. Campaign x Member Region

Campaign-filtered performance broken down by member region.

Dimensions

  • date

  • ACCOUNT.id

  • ACCOUNT.name

  • CAMPAIGN.id

  • CAMPAIGN.name

  • MEMBER_REGION_V2.id

  • MEMBER_REGION_V2.defaultLocalizedName.value

  • pivotValues

Metrics

  • impressions

  • clicks

  • costInLocalCurrency

  • costInUsd

  • totalEngagements

  • externalWebsiteConversions

  • landingPageClicks

  • reactions

  • shares

Other Settings

table: analytics

20. Campaign x Member Company

Campaign-filtered performance broken down by member company.

Dimensions

  • date

  • ACCOUNT.id

  • ACCOUNT.name

  • CAMPAIGN.id

  • CAMPAIGN.name

  • MEMBER_COMPANY.id

  • MEMBER_COMPANY.localizedName

  • pivotValues

Metrics

  • impressions

  • clicks

  • costInLocalCurrency

  • costInUsd

  • totalEngagements

  • externalWebsiteConversions

  • landingPageClicks

  • reactions

  • shares

Other Settings

table: analytics

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