Pre-defined reports are ready-made solutions that address specific business cases. You do not need to manually select the required metrics and dimensions, as you can benefit from those already defined.
There are several pre-defined reports available for Google Ads connector.
1. Campaign Performance
Report for general campaign performance metrics and dimensions.
Dimensions
date
segments.date
customer.descriptive_name
customer.id
customer.time_zone
customer.currency_code
customer.resource_name
campaign.id
campaign.name
campaign.status
campaign.start_date
campaign.end_date
campaign.bidding_strategy
campaign.bidding_strategy_type
campaign.target_cpa.target_cpa_micros
campaign.target_roas.target_roas
campaign.target_spend.target_spend_micros
campaign.manual_cpm
campaign.manual_cpv
Metrics
metrics.impressions
metrics.clicks
metrics.conversions
metrics.conversions_value
metrics.cost_micros
metrics.search_impression_share
metrics.search_absolute_top_impression_share
metrics.search_top_impression_share
metrics.bounce_rate
metrics.percent_new_visitors
Other Settings
table: campaign
2. Ad Group Performance
Report for general ad group performance metrics and dimensions.
Dimensions
date
segments.date
customer.descriptive_name
customer.time_zone
customer.currency_code
customer.id
campaign.id
campaign.name
campaign.status
ad_group.id
ad_group.name
ad_group.status
ad_group.type
campaign.bidding_strategy
campaign.bidding_strategy_type
ad_group.effective_target_cpa_micros
ad_group.effective_target_cpa_source
ad_group.cpc_bid_micros
ad_group.cpm_bid_micros
ad_group.cpv_bid_micros
ad_group.effective_target_roas
ad_group.effective_target_roas_source
campaign.percent_cpc.enhanced_cpc_enabled
Metrics
metrics.impressions
metrics.clicks
metrics.cost_micros
metrics.conversions
metrics.conversions_value
metrics.search_impression_share
metrics.search_absolute_top_impression_share
metrics.search_top_impression_share
metrics.bounce_rate
metrics.percent_new_visitors
Other Settings
table: ad_group
3. Ad Group Performance with Conversions
Ad group performance report that contains conversion specific metric and dimensions to be able to distinguish between different conversion types. Often used in conjunction with the standard ad_group_performance report.
Dimensions
date
segments.date
customer.id
campaign.id
campaign.name
ad_group.id
segments.conversion_action_category
segments.conversion_action
segments.conversion_action_name
segments.external_conversion_source
Metrics
metrics.all_conversions
metrics.all_conversions_value
metrics.conversions
metrics.conversions_value
metrics.cross_device_conversions
metrics.current_model_attributed_conversions
metrics.current_model_attributed_conversions_value
metrics.value_per_all_conversions
metrics.value_per_current_model_attributed_conversion
metrics.view_through_conversions
Other Settings
table: ad_group
4. Ad Group Label Report
A non-date segmented, ad group label report using Ad Group id as identifier. This report provides a snapshot of the current ad group labels in the account. (only works with v4)
Dimensions
date
ad_group.id
label.name
Other Settings
table: ad_group_label
5. Change History
Shows historical changes made in the Google ads Account
Dimensions
date
change_event.resource_name
change_event.change_date_time
change_event.change_resource_name
change_event.user_email
change_event.client_type
change_event.change_resource_type
change_event.old_resource
change_event.new_resource
change_event.resource_change_operation
change_event.changed_fields
Other Settings
table: change_event
6. Ad Group Simulation
Report that shows the output simulated bidding landscapes. Can be used to understand how changes in bidding can affect your results.
Dimensions
date
ad_group_simulation.ad_group_id
ad_group_simulation.resource_name
ad_group_simulation.type
ad_group_simulation.modification_method
ad_group_simulation.start_date
ad_group_simulation.end_date
ad_group_simulation.cpc_bid_point_list.points
ad_group_simulation.cpv_bid_point_list.points
ad_group_simulation.target_cpa_point_list.points
ad_group_simulation.target_roas_point_list.points
Other Settings
table: ad_group_simulation
7. Landing Page Performance
Report to display data around different landing pages in your account.
Dimensions
date
segments.date
landing_page_view.unexpanded_final_url
campaign.name
campaign.id
ad_group.name
ad_group.id
Metrics
metrics.impressions
metrics.clicks
metrics.cost_micros
metrics.conversions
metrics.conversions_value
metrics.speed_score
Other Settings
table: landing_page_view
8. Keyword Performance
Report for general keyword performance metrics and dimensions.
Dimensions
date
segments.date
ad_group_criterion.status
ad_group_criterion.criterion_id
ad_group_criterion.keyword.match_type
ad_group_criterion.keyword.text
campaign.name
campaign.id
campaign.status
ad_group.name
ad_group.id
ad_group.status
ad_group_criterion.negative
ad_group_criterion.quality_info.quality_score
ad_group_criterion.quality_info.search_predicted_ctr
ad_group_criterion.quality_info.post_click_quality_score
ad_group_criterion.quality_info.creative_quality_score
ad_group_criterion.position_estimates.first_page_cpc_micros
ad_group_criterion.position_estimates.first_position_cpc_micros
campaign.percent_cpc.enhanced_cpc_enabled
ad_group_criterion.effective_cpc_bid_micros
ad_group_criterion.effective_cpc_bid_source
ad_group_criterion.effective_cpm_bid_micros
campaign.bidding_strategy
campaign.bidding_strategy_type
ad_group_criterion.final_urls
metrics.historical_creative_quality_score
metrics.historical_landing_page_quality_score
metrics.historical_search_predicted_ctr
Metrics
metrics.impressions
metrics.clicks
metrics.cost_micros
metrics.conversions
metrics.conversions_value
metrics.historical_quality_score
metrics.search_absolute_top_impression_share
metrics.search_budget_lost_absolute_top_impression_share
metrics.search_budget_lost_top_impression_share
metrics.search_exact_match_impression_share
metrics.search_impression_share
metrics.search_rank_lost_absolute_top_impression_share
metrics.search_rank_lost_impression_share
metrics.search_rank_lost_top_impression_share
metrics.search_top_impression_share
metrics.top_impression_percentage
Other Settings
table: keyword_view
9. recommendation
recommendation
Dimensions
date
customer.currency_code
customer.descriptive_name
customer.time_zone
customer.id
campaign.id
campaign.name
ad_group.name
ad_group.id
campaign.advertising_channel_type
recommendation.type
recommendation.impact
recommendation.shopping_add_age_group_recommendation
recommendation.shopping_add_color_recommendation
recommendation.shopping_add_gtin_recommendation
recommendation.shopping_add_gender_recommendation
recommendation.shopping_add_more_identifiers_recommendation
recommendation.shopping_add_products_to_campaign_recommendation
recommendation.shopping_add_size_recommendation
recommendation.shopping_fix_disapproved_products_recommendation
recommendation.shopping_fix_merchant_center_account_suspension_warning_recommendation
recommendation.shopping_fix_suspended_merchant_center_account_recommendation
recommendation.shopping_target_all_offers_recommendation
recommendation.campaign_budget_recommendation
recommendation.campaign_budget
recommendation.dynamic_image_extension_opt_in_recommendation
recommendation.campaigns
recommendation.dismissed
recommendation.optimize_ad_rotation_recommendation
recommendation.search_partners_opt_in_recommendation
recommendation.responsive_search_ad_asset_recommendation
recommendation.responsive_search_ad_recommendation
recommendation.improve_performance_max_ad_strength_recommendation
recommendation.keyword_recommendation
recommendation.sitelink_asset_recommendation
recommendation.callout_asset_recommendation
recommendation.call_asset_recommendation
recommendation.forecasting_set_target_roas_recommendation
recommendation.forecasting_campaign_budget_recommendation
recommendation.target_cpa_opt_in_recommendation
recommendation.target_roas_opt_in_recommendation
recommendation.lower_target_roas_recommendation
recommendation.refresh_customer_match_list_recommendation
recommendation.set_target_cpa_recommendation
recommendation.improve_demand_gen_ad_strength_recommendation
Other Settings
table: recommendation
10. Campaign Performance Base
Recommended Campaign performance report.
Dimensions
date
customer.currency_code
customer.descriptive_name
customer.time_zone
campaign.advertising_channel_sub_type
campaign.advertising_channel_type
campaign_budget.amount_micros
campaign.base_campaign
campaign.bidding_strategy
campaign.bidding_strategy_type
campaign.campaign_budget
campaign.id
campaign.name
campaign.status
campaign.experiment_type
campaign.end_date
customer.id
campaign.final_url_suffix
campaign_budget.has_recommended_budget
campaign_budget.explicitly_shared
campaign.maximize_conversion_value.target_roas
campaign_budget.period
campaign_budget.recommended_budget_amount_micros
campaign.serving_status
campaign.start_date
campaign_budget.total_amount_micros
campaign.tracking_url_template
campaign.url_custom_parameters
segments.date
metrics.interaction_event_types
Metrics
metrics.active_view_cpm
metrics.active_view_ctr
metrics.active_view_impressions
metrics.active_view_measurability
metrics.active_view_measurable_cost_micros
metrics.active_view_measurable_impressions
metrics.active_view_viewability
metrics.all_conversions_from_interactions_rate
metrics.all_conversions
metrics.all_conversions_value
metrics.average_cost
metrics.average_cpc
metrics.average_cpe
metrics.average_cpm
metrics.average_cpv
metrics.average_page_views
metrics.average_time_on_site
metrics.bounce_rate
metrics.clicks
metrics.content_budget_lost_impression_share
metrics.content_impression_share
metrics.content_rank_lost_impression_share
metrics.conversions_from_interactions_rate
metrics.conversions
metrics.conversions_value
metrics.cost_micros
metrics.cost_per_all_conversions
metrics.cost_per_conversion
metrics.cost_per_current_model_attributed_conversion
metrics.cross_device_conversions
metrics.ctr
metrics.current_model_attributed_conversions
metrics.current_model_attributed_conversions_value
metrics.engagement_rate
metrics.engagements
metrics.gmail_forwards
metrics.gmail_saves
metrics.gmail_secondary_clicks
metrics.impressions
metrics.interaction_rate
metrics.interactions
metrics.phone_impressions
metrics.phone_calls
metrics.phone_through_rate
metrics.percent_new_visitors
metrics.relative_ctr
metrics.search_absolute_top_impression_share
metrics.search_budget_lost_absolute_top_impression_share
metrics.search_budget_lost_impression_share
metrics.search_budget_lost_top_impression_share
metrics.search_click_share
metrics.search_exact_match_impression_share
metrics.search_impression_share
metrics.search_rank_lost_absolute_top_impression_share
metrics.search_rank_lost_impression_share
metrics.search_rank_lost_top_impression_share
metrics.search_top_impression_share
metrics.top_impression_percentage
metrics.value_per_all_conversions
metrics.value_per_conversion
metrics.value_per_current_model_attributed_conversion
metrics.video_quartile_p100_rate
metrics.video_quartile_p25_rate
metrics.video_quartile_p50_rate
metrics.video_quartile_p75_rate
metrics.video_view_rate
metrics.video_views
metrics.view_through_conversions
Other Settings
table: campaign
11. Campaign Performance Conversions
A campaign performance report that contains conversion specific metric and dimensions to be able to distinguish between different conversion types. Often used in conjunction with the standard campaign_performance report.
Dimensions
date
customer.currency_code
customer.descriptive_name
customer.time_zone
campaign.advertising_channel_sub_type
campaign.advertising_channel_type
campaign_budget.amount_micros
campaign.base_campaign
campaign.bidding_strategy
campaign.bidding_strategy_type
campaign.campaign_budget
campaign.id
campaign.name
campaign.status
campaign.experiment_type
campaign.end_date
customer.id
campaign.final_url_suffix
campaign_budget.has_recommended_budget
campaign_budget.explicitly_shared
campaign.maximize_conversion_value.target_roas
campaign_budget.period
campaign_budget.recommended_budget_amount_micros
campaign.serving_status
campaign.start_date
campaign_budget.total_amount_micros
campaign.tracking_url_template
campaign.url_custom_parameters
segments.date
segments.conversion_action_category
segments.conversion_action
segments.conversion_action_name
segments.external_conversion_source
Metrics
metrics.all_conversions
metrics.all_conversions_value
metrics.conversions
metrics.conversions_value
metrics.cross_device_conversions
metrics.current_model_attributed_conversions
metrics.current_model_attributed_conversions_value
metrics.value_per_all_conversions
metrics.value_per_current_model_attributed_conversion
Other Settings
table: campaign
12. Ad Group Performance Base
A multi-purpose ad group performance report, that contains the majority of dimensions and metrics you would want to see on an ad group level.
Dimensions
date
customer.currency_code
customer.descriptive_name
customer.time_zone
ad_group.id
ad_group.name
ad_group.status
ad_group.type
ad_group.ad_rotation_mode
ad_group.base_ad_group
campaign.base_campaign
campaign.bidding_strategy
campaign.bidding_strategy_type
campaign.id
campaign.name
campaign.status
ad_group.display_custom_bid_dimension
ad_group.cpc_bid_micros
ad_group.cpm_bid_micros
ad_group.cpv_bid_micros
ad_group.effective_target_roas
ad_group.effective_target_roas_source
campaign.percent_cpc.enhanced_cpc_enabled
customer.id
ad_group.final_url_suffix
ad_group.effective_target_cpa_micros
ad_group.effective_target_cpa_source
ad_group.tracking_url_template
segments.date
metrics.interaction_event_types
Metrics
metrics.active_view_cpm
metrics.active_view_ctr
metrics.active_view_impressions
metrics.active_view_measurability
metrics.active_view_measurable_cost_micros
metrics.active_view_measurable_impressions
metrics.active_view_viewability
metrics.all_conversions_from_interactions_rate
metrics.all_conversions
metrics.all_conversions_value
metrics.average_cost
metrics.average_cpc
metrics.average_cpe
metrics.average_cpm
metrics.average_cpv
metrics.average_page_views
metrics.average_time_on_site
metrics.bounce_rate
metrics.clicks
metrics.content_impression_share
metrics.content_rank_lost_impression_share
metrics.conversions_from_interactions_rate
metrics.conversions
metrics.conversions_value
metrics.cost_micros
metrics.cost_per_all_conversions
metrics.cost_per_conversion
metrics.cost_per_current_model_attributed_conversion
metrics.cross_device_conversions
metrics.ctr
metrics.current_model_attributed_conversions
metrics.current_model_attributed_conversions_value
metrics.engagement_rate
metrics.engagements
metrics.gmail_forwards
metrics.gmail_saves
metrics.gmail_secondary_clicks
metrics.impressions
metrics.interaction_rate
metrics.interactions
metrics.phone_impressions
metrics.phone_calls
metrics.phone_through_rate
metrics.percent_new_visitors
metrics.relative_ctr
metrics.search_absolute_top_impression_share
metrics.search_budget_lost_absolute_top_impression_share
metrics.search_budget_lost_top_impression_share
metrics.search_exact_match_impression_share
metrics.search_impression_share
metrics.search_rank_lost_absolute_top_impression_share
metrics.search_rank_lost_impression_share
metrics.search_rank_lost_top_impression_share
metrics.search_top_impression_share
metrics.top_impression_percentage
metrics.value_per_all_conversions
metrics.value_per_conversion
metrics.value_per_current_model_attributed_conversion
metrics.video_quartile_p100_rate
metrics.video_quartile_p25_rate
metrics.video_quartile_p50_rate
metrics.video_quartile_p75_rate
metrics.video_view_rate
metrics.video_views
metrics.view_through_conversions
Other Settings
table: ad_group
13. Ad Performance Base
A multi-purpose ad group performance report, that contains the majority of dimensions and metrics you would want to see on an ad group level.
Dimensions
date
ad_group_ad.ad.legacy_responsive_display_ad.accent_color
customer.currency_code
customer.descriptive_name
customer.time_zone
ad_group.id
ad_group.name
ad_group.status
ad_group_ad.ad_strength
ad_group_ad.ad.type
ad_group_ad.ad.legacy_responsive_display_ad.allow_flexible_color
ad_group_ad.ad.added_by_google_ads
ad_group.base_ad_group
campaign.base_campaign
ad_group_ad.ad.legacy_responsive_display_ad.business_name
ad_group_ad.ad.call_ad.phone_number
ad_group_ad.ad.legacy_responsive_display_ad.call_to_action_text
campaign.id
campaign.name
campaign.status
ad_group_ad.ad.final_mobile_urls
ad_group_ad.ad.final_urls
ad_group_ad.ad.tracking_url_template
ad_group_ad.ad.url_custom_parameters
ad_group_ad.ad.legacy_responsive_display_ad.description
ad_group_ad.ad.text_ad.description1
ad_group_ad.ad.text_ad.description2
ad_group_ad.ad.device_preference
ad_group_ad.ad.display_url
ad_group_ad.ad.legacy_responsive_display_ad.logo_image
ad_group_ad.ad.legacy_responsive_display_ad.square_logo_image
ad_group_ad.ad.legacy_responsive_display_ad.marketing_image
ad_group_ad.ad.legacy_responsive_display_ad.square_marketing_image
ad_group_ad.ad.expanded_dynamic_search_ad.description
ad_group_ad.ad.expanded_text_ad.description2
ad_group_ad.ad.expanded_text_ad.headline_part3
customer.id
ad_group_ad.ad.legacy_responsive_display_ad.format_setting
ad_group_ad.ad.text_ad.headline
ad_group_ad.ad.expanded_text_ad.headline_part1
ad_group_ad.ad.expanded_text_ad.headline_part2
ad_group_ad.ad.id
ad_group_ad.ad.image_ad.image_url
ad_group_ad.ad.image_ad.pixel_height
ad_group_ad.ad.image_ad.pixel_width
ad_group_ad.ad.image_ad.mime_type
ad_group_ad.ad.image_ad.name
ad_group_ad.ad.legacy_responsive_display_ad.long_headline
ad_group_ad.ad.legacy_responsive_display_ad.main_color
ad_group_ad.ad.responsive_display_ad.accent_color
ad_group_ad.ad.responsive_display_ad.allow_flexible_color
ad_group_ad.ad.responsive_display_ad.business_name
ad_group_ad.ad.responsive_display_ad.call_to_action_text
ad_group_ad.ad.responsive_display_ad.descriptions
ad_group_ad.ad.responsive_display_ad.price_prefix
ad_group_ad.ad.responsive_display_ad.promo_text
ad_group_ad.ad.responsive_display_ad.format_setting
ad_group_ad.ad.responsive_display_ad.headlines
ad_group_ad.ad.responsive_display_ad.logo_images
ad_group_ad.ad.responsive_display_ad.square_logo_images
ad_group_ad.ad.responsive_display_ad.long_headline
ad_group_ad.ad.responsive_display_ad.main_color
ad_group_ad.ad.responsive_display_ad.marketing_images
ad_group_ad.ad.responsive_display_ad.square_marketing_images
ad_group_ad.ad.responsive_display_ad.youtube_videos
ad_group_ad.ad.expanded_text_ad.path1
ad_group_ad.ad.expanded_text_ad.path2
ad_group_ad.policy_summary.policy_topic_entries
ad_group_ad.policy_summary.approval_status
ad_group_ad.ad.legacy_responsive_display_ad.price_prefix
ad_group_ad.ad.legacy_responsive_display_ad.promo_text
ad_group_ad.ad.responsive_search_ad.descriptions
ad_group_ad.ad.responsive_search_ad.headlines
ad_group_ad.ad.responsive_search_ad.path1
ad_group_ad.ad.responsive_search_ad.path2
ad_group_ad.ad.legacy_responsive_display_ad.short_headline
ad_group_ad.status
ad_group_ad.ad.system_managed_resource_source
ad_group_ad.ad.app_ad.descriptions
ad_group_ad.ad.app_ad.headlines
ad_group_ad.ad.app_ad.html5_media_bundles
ad_group_ad.ad.app_ad.images
ad_group_ad.ad.app_ad.mandatory_ad_text
ad_group_ad.ad.app_ad.youtube_videos
segments.date
metrics.interaction_event_types
Metrics
metrics.active_view_cpm
metrics.active_view_ctr
metrics.active_view_impressions
metrics.active_view_measurability
metrics.active_view_measurable_cost_micros
metrics.active_view_measurable_impressions
metrics.active_view_viewability
metrics.all_conversions_from_interactions_rate
metrics.all_conversions
metrics.all_conversions_value
metrics.average_cost
metrics.average_cpc
metrics.average_cpe
metrics.average_cpm
metrics.average_cpv
metrics.average_page_views
metrics.average_time_on_site
metrics.bounce_rate
metrics.clicks
metrics.conversions_from_interactions_rate
metrics.conversions
metrics.conversions_value
metrics.cost_micros
metrics.cost_per_all_conversions
metrics.cost_per_conversion
metrics.cost_per_current_model_attributed_conversion
metrics.cross_device_conversions
metrics.ctr
metrics.current_model_attributed_conversions
metrics.current_model_attributed_conversions_value
metrics.engagement_rate
metrics.engagements
metrics.gmail_forwards
metrics.gmail_saves
metrics.gmail_secondary_clicks
metrics.impressions
metrics.interaction_rate
metrics.interactions
metrics.percent_new_visitors
metrics.top_impression_percentage
metrics.value_per_all_conversions
metrics.value_per_conversion
metrics.value_per_current_model_attributed_conversion
metrics.video_quartile_p100_rate
metrics.video_quartile_p25_rate
metrics.video_quartile_p50_rate
metrics.video_quartile_p75_rate
metrics.video_view_rate
metrics.video_views
metrics.view_through_conversions
Other Settings
table: ad_group_ad
14. Keyword Performance Base
Multi-purpose keyword performance report, that contains the majority of dimensions and metrics you would want to see on a keyword level.
Dimensions
date
customer.currency_code
customer.descriptive_name
customer.time_zone
ad_group.id
ad_group.name
ad_group.status
ad_group_criterion.approval_status
ad_group.base_ad_group
campaign.base_campaign
campaign.bidding_strategy
campaign.bidding_strategy_type
campaign.id
campaign.name
campaign.status
ad_group_criterion.effective_cpc_bid_micros
ad_group_criterion.effective_cpc_bid_source
ad_group_criterion.effective_cpm_bid_micros
ad_group_criterion.quality_info.creative_quality_score
ad_group_criterion.keyword.text
campaign.percent_cpc.enhanced_cpc_enabled
ad_group_criterion.position_estimates.estimated_add_clicks_at_first_position_cpc
ad_group_criterion.position_estimates.estimated_add_cost_at_first_position_cpc
customer.id
ad_group_criterion.final_mobile_urls
ad_group_criterion.final_urls
ad_group_criterion.final_url_suffix
ad_group_criterion.position_estimates.first_page_cpc_micros
ad_group_criterion.position_estimates.first_position_cpc_micros
ad_group_criterion.criterion_id
ad_group_criterion.negative
ad_group_criterion.keyword.match_type
ad_group_criterion.quality_info.post_click_quality_score
ad_group_criterion.quality_info.quality_score
ad_group_criterion.quality_info.search_predicted_ctr
ad_group_criterion.status
ad_group_criterion.system_serving_status
ad_group_criterion.position_estimates.top_of_page_cpc_micros
ad_group_criterion.tracking_url_template
ad_group_criterion.url_custom_parameters
ad_group_criterion.topic.topic_constant
segments.date
metrics.interaction_event_types
metrics.historical_creative_quality_score
metrics.historical_landing_page_quality_score
metrics.historical_search_predicted_ctr
Metrics
metrics.active_view_cpm
metrics.active_view_ctr
metrics.active_view_impressions
metrics.active_view_measurability
metrics.active_view_measurable_cost_micros
metrics.active_view_measurable_impressions
metrics.active_view_viewability
metrics.all_conversions_from_interactions_rate
metrics.all_conversions
metrics.all_conversions_value
metrics.average_cost
metrics.average_cpc
metrics.average_cpe
metrics.average_cpm
metrics.average_cpv
metrics.average_page_views
metrics.average_time_on_site
metrics.bounce_rate
metrics.clicks
metrics.conversions_from_interactions_rate
metrics.conversions
metrics.conversions_value
metrics.cost_micros
metrics.cost_per_all_conversions
metrics.cost_per_conversion
metrics.cost_per_current_model_attributed_conversion
metrics.cross_device_conversions
metrics.ctr
metrics.current_model_attributed_conversions
metrics.current_model_attributed_conversions_value
metrics.engagement_rate
metrics.engagements
metrics.gmail_forwards
metrics.gmail_saves
metrics.gmail_secondary_clicks
metrics.historical_quality_score
metrics.impressions
metrics.interaction_rate
metrics.interactions
metrics.percent_new_visitors
metrics.search_absolute_top_impression_share
metrics.search_budget_lost_absolute_top_impression_share
metrics.search_budget_lost_top_impression_share
metrics.search_exact_match_impression_share
metrics.search_impression_share
metrics.search_rank_lost_absolute_top_impression_share
metrics.search_rank_lost_impression_share
metrics.search_rank_lost_top_impression_share
metrics.search_top_impression_share
metrics.top_impression_percentage
metrics.value_per_all_conversions
metrics.value_per_conversion
metrics.value_per_current_model_attributed_conversion
metrics.video_quartile_p100_rate
metrics.video_quartile_p25_rate
metrics.video_quartile_p50_rate
metrics.video_quartile_p75_rate
metrics.video_view_rate
metrics.video_views
metrics.view_through_conversions
Other Settings
table: keyword_view
15. Keyword Conversions
Keyword performance report, specifically centered around conversion related breakdowns and metrics. Often used in conjunction with keyword_performance_base.
Dimensions
date
customer.currency_code
customer.descriptive_name
customer.time_zone
ad_group.id
ad_group.name
ad_group.status
ad_group_criterion.approval_status
ad_group.base_ad_group
campaign.base_campaign
campaign.bidding_strategy
campaign.bidding_strategy_type
campaign.id
campaign.name
campaign.status
ad_group_criterion.effective_cpc_bid_micros
ad_group_criterion.effective_cpc_bid_source
ad_group_criterion.effective_cpm_bid_micros
ad_group_criterion.quality_info.creative_quality_score
ad_group_criterion.keyword.text
segments.conversion_adjustment
campaign.percent_cpc.enhanced_cpc_enabled
ad_group_criterion.position_estimates.estimated_add_clicks_at_first_position_cpc
ad_group_criterion.position_estimates.estimated_add_cost_at_first_position_cpc
customer.id
ad_group_criterion.final_mobile_urls
ad_group_criterion.final_urls
ad_group_criterion.final_url_suffix
ad_group_criterion.position_estimates.first_page_cpc_micros
ad_group_criterion.position_estimates.first_position_cpc_micros
ad_group_criterion.criterion_id
ad_group_criterion.negative
ad_group_criterion.keyword.match_type
ad_group_criterion.quality_info.post_click_quality_score
ad_group_criterion.quality_info.quality_score
ad_group_criterion.quality_info.search_predicted_ctr
ad_group_criterion.status
ad_group_criterion.system_serving_status
ad_group_criterion.position_estimates.top_of_page_cpc_micros
ad_group_criterion.tracking_url_template
ad_group_criterion.url_custom_parameters
ad_group_criterion.topic.topic_constant
segments.date
segments.conversion_action_category
segments.conversion_action
segments.conversion_action_name
segments.external_conversion_source
Metrics
metrics.all_conversions
metrics.all_conversions_value
metrics.conversions
metrics.conversions_value
metrics.cross_device_conversions
metrics.current_model_attributed_conversions
metrics.current_model_attributed_conversions_value
metrics.value_per_all_conversions
metrics.value_per_current_model_attributed_conversion
Other Settings
table: keyword_view
16. Shopping/Merchant Insights
Shopping performance report specifically meant to be used in conjunction with your Merchant Center data.
Dimensions
date
customer.id
customer.descriptive_name
customer.currency_code
segments.product_merchant_id
segments.product_aggregator_id
segments.product_language
segments.product_brand
segments.product_country
segments.product_item_id
segments.date
segments.product_channel
campaign.id
campaign.name
Metrics
metrics.average_cpc
metrics.clicks
metrics.conversions_from_interactions_rate
metrics.conversions
metrics.conversions_value
metrics.cost_micros
metrics.cost_per_conversion
metrics.cross_device_conversions
metrics.ctr
metrics.impressions
metrics.search_absolute_top_impression_share
metrics.search_click_share
metrics.search_impression_share
metrics.value_per_conversion
Other Settings
table: shopping_performance_view
17. Campaign Audience
Basic performance report to be used to understand performance of specific audiences on campaign level.
Dimensions
date
segments.date
campaign.id
campaign.name
campaign.status
campaign_audience_view.resource_name
Metrics
metrics.impressions
metrics.clicks
metrics.average_cost
metrics.conversions
Other Settings
table: campaign_audience_view
18. Extension Feed
Performance report to be used to understand performance of specific extension types.
Dimensions
date
segments.date
ad_group.id
ad_group.name
ad_group.status
campaign.id
campaign.name
campaign.status
extension_feed_item.id
extension_feed_item.status
extension_feed_item.sitelink_feed_item.final_mobile_urls
extension_feed_item.sitelink_feed_item.final_url_suffix
extension_feed_item.sitelink_feed_item.final_urls
extension_feed_item.image_feed_item.image_asset
Metrics
metrics.impressions
metrics.clicks
metrics.conversions
Other Settings
table: extension_feed_item
19. Bidding Strategy Simulation
Report that shows the output of the bidding strategy simulations for your different bidding strategies. Can be used to understand how changes in bidding can affect your results. Only v4
Dimensions
date
customer.currency_code
customer.descriptive_name
customer.time_zone
customer.id
bidding_strategy.name
bidding_strategy.status
bidding_strategy_simulation.bidding_strategy_id
bidding_strategy_simulation.start_date
bidding_strategy_simulation.end_date
bidding_strategy_simulation.resource_name
bidding_strategy_simulation.type
bidding_strategy_simulation.modification_method
bidding_strategy_simulation.target_cpa_point_list.points
bidding_strategy_simulation.target_roas_point_list.points
bidding_strategy.target_roas.target_roas
bidding_strategy.target_spend.cpc_bid_ceiling_micros
bidding_strategy.target_spend.target_spend_micros
bidding_strategy.type
bidding_strategy.target_roas.cpc_bid_floor_micros
bidding_strategy.target_roas.cpc_bid_ceiling_micros
bidding_strategy.target_impression_share.location_fraction_micros
bidding_strategy.target_impression_share.location
bidding_strategy.target_impression_share.cpc_bid_ceiling_micros
bidding_strategy.target_cpa.target_cpa_micros
bidding_strategy.target_cpa.cpc_bid_floor_micros
bidding_strategy.target_cpa.cpc_bid_ceiling_micros
bidding_strategy.maximize_conversion_value.cpc_bid_ceiling_micros
bidding_strategy.maximize_conversion_value.cpc_bid_floor_micros
bidding_strategy.maximize_conversion_value.target_roas
bidding_strategy.maximize_conversions.cpc_bid_ceiling_micros
bidding_strategy.maximize_conversions.cpc_bid_floor_micros
bidding_strategy.maximize_conversions.target_cpa_micros
Other Settings
table: bidding_strategy_simulation
20. Campaign Geographic Performance
Report that displays basic performance metrics on a geographic level across campaign types and devices.
Dimensions
date
segments.date
geographic_view.country_criterion_id
geographic_view.resource_name
campaign.advertising_channel_type
campaign.advertising_channel_sub_type
segments.device
Metrics
metrics.conversions
metrics.conversions_value
metrics.clicks
metrics.impressions
metrics.cost_micros
Other Settings
table: geographic_view
21. Paid Organic Search Term Performance
Report that displays basic performance metrics between organic and paid Search. Requires that you have linked your Google Search Console account to your Google Ads account to be effective.
Dimensions
date
segments.date
campaign.name
segments.search_engine_results_page_type
paid_organic_search_term_view.search_term
customer.descriptive_name
customer.id
Metrics
metrics.average_cpc
metrics.clicks
metrics.combined_clicks
metrics.combined_clicks_per_query
metrics.combined_queries
metrics.ctr
metrics.impressions
metrics.organic_clicks
metrics.organic_clicks_per_query
metrics.organic_impressions
metrics.organic_impressions_per_query
metrics.organic_queries
Other Settings
table: paid_organic_search_term_view
22. Campaign Time To Conversions
A breakdown of the time lag of campaign conversion actions
Dimensions
date
customer.currency_code
customer.descriptive_name
customer.time_zone
campaign.advertising_channel_sub_type
campaign.advertising_channel_type
campaign.base_campaign
campaign.id
campaign.name
customer.id
segments.date
segments.conversion_action_category
segments.conversion_action
segments.conversion_action_name
segments.external_conversion_source
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
Metrics
metrics.all_conversions
metrics.all_conversions_value
metrics.conversions
metrics.conversions_value
metrics.cross_device_conversions
metrics.current_model_attributed_conversions
metrics.current_model_attributed_conversions_value
metrics.value_per_all_conversions
metrics.value_per_current_model_attributed_conversion
Other Settings
table: campaign
23. Click View Campaign
Report simply fetches gclids along with the associated campaign, ad group and date.
Dimensions
date
campaign.name
ad_group.name
click_view.gclid
segments.date
Metrics
metrics.clicks
Other Settings
table: click_view
24. Geo Target Constant
Report with constant values of geotargets. Can be joined with other tables to have human-readable names for geo locations
Dimensions
date
geo_target_constant.canonical_name
geo_target_constant.country_code
geo_target_constant.id
geo_target_constant.name
geo_target_constant.parent_geo_target
geo_target_constant.target_type
geo_target_constant.status
geo_target_constant.resource_name
Other Settings
table: geo_target_constant
25. Customer/Campaign Meta Data
A report for making healthchecker checks and general customer meta data information
Dimensions
date
customer.auto_tagging_enabled
customer.conversion_tracking_setting.accepted_customer_data_terms
customer.conversion_tracking_setting.conversion_tracking_id
customer.conversion_tracking_setting.conversion_tracking_status
customer.conversion_tracking_setting.cross_account_conversion_tracking_id
customer.conversion_tracking_setting.enhanced_conversions_for_leads_enabled
customer.currency_code
customer.descriptive_name
customer.final_url_suffix
customer.has_partners_badge
customer.id
customer.manager
customer.optimization_score
customer.optimization_score_weight
customer.remarketing_setting.google_global_site_tag
customer.resource_name
customer.status
customer.test_account
customer.time_zone
customer.tracking_url_template
campaign.advertising_channel_type
campaign.bidding_strategy_type
campaign.bidding_strategy
campaign.bidding_strategy_system_status
campaign.advertising_channel_sub_type
campaign.name
campaign.id
campaign.serving_status
campaign.selective_optimization.conversion_actions
campaign.status
campaign.primary_status
campaign.primary_status_reasons
campaign.experiment_type
campaign.frequency_caps
campaign.network_settings.target_search_network
campaign.network_settings.target_partner_search_network
campaign.network_settings.target_content_network
campaign.asset_automation_settings
campaign.audience_setting.use_audience_grouped
campaign.geo_target_type_setting.positive_geo_target_type
segments.ad_network_type
segments.click_type
segments.device
Metrics
metrics.impressions
metrics.clicks
metrics.conversions
metrics.cost_micros
Other Settings
table: campaign
26. Campaign Conversion Performance with Conversions by Conversion Date
Campaign Conversions performance report that contains conversion specific metric and dimensions and also conversions by conversion time to be able to distinguish between different conversion types. Often used in conjunction with the standard campaign_performance report. Using campaign level vs ad group makes it possible to report on non-adgroup campaign like Performance Max.
Dimensions
date
segments.date
customer.currency_code
customer.descriptive_name
customer.time_zone
campaign.advertising_channel_sub_type
campaign.advertising_channel_type
campaign.base_campaign
campaign.bidding_strategy
campaign.bidding_strategy_type
campaign.id
campaign.name
campaign.status
customer.id
segments.conversion_action_category
segments.conversion_action
segments.conversion_action_name
segments.external_conversion_source
Metrics
metrics.all_conversions
metrics.all_conversions_value
metrics.conversions
metrics.conversions_value
metrics.cross_device_conversions
metrics.current_model_attributed_conversions
metrics.current_model_attributed_conversions_value
metrics.value_per_all_conversions
metrics.value_per_current_model_attributed_conversion
metrics.view_through_conversions
metrics.conversions_value_by_conversion_date
metrics.conversions_by_conversion_date
metrics.all_conversions_value_by_conversion_date
metrics.all_conversions_by_conversion_date
Other Settings
table: campaign
27. Campaign Simulation
Report that shows the output simulated bidding landscapes for Campaigns. Can be used to understand how changes in bidding can affect your results.
Dimensions
date
customer.currency_code
customer.descriptive_name
customer.time_zone
customer.id
campaign.name
campaign.bidding_strategy_type
campaign.bidding_strategy_system_status
campaign_simulation.campaign_id
campaign_simulation.resource_name
campaign_simulation.type
campaign_simulation.modification_method
campaign_simulation.start_date
campaign_simulation.end_date
campaign_simulation.cpc_bid_point_list.points
campaign_simulation.budget_point_list.points
campaign_simulation.target_cpa_point_list.points
campaign_simulation.target_roas_point_list.points
campaign_simulation.target_impression_share_point_list.points
campaign.maximize_conversion_value.target_roas
campaign.maximize_conversions.target_cpa_micros
campaign.target_cpa.cpc_bid_ceiling_micros
campaign.target_cpa.cpc_bid_floor_micros
campaign.target_cpa.target_cpa_micros
campaign.target_impression_share.cpc_bid_ceiling_micros
campaign.target_impression_share.location
campaign.target_impression_share.location_fraction_micros
campaign.target_roas.cpc_bid_ceiling_micros
campaign.target_roas.cpc_bid_floor_micros
campaign.target_roas.target_roas
campaign.target_spend.cpc_bid_ceiling_micros
campaign.target_spend.target_spend_micros
Other Settings
table: campaign_simulation
28. Search Assets Performance Report
Asset performance metrics segmented by Search campaigns
Dimensions
date
segments.date
customer.currency_code
customer.descriptive_name
customer.time_zone
customer.id
campaign.name
campaign.id
campaign.advertising_channel_type
segments.asset_interaction_target.asset
segments.asset_interaction_target.interaction_on_this_asset
Metrics
metrics.impressions
metrics.conversions
metrics.conversions_value
metrics.clicks
metrics.cost_micros
Other Settings
table: campaign
29. Search Ad Group Asset Performance Report
Asset performance metrics segmented by Search ad groups
Dimensions
date
customer.currency_code
customer.descriptive_name
customer.time_zone
customer.id
campaign.name
campaign.id
ad_group.name
ad_group.id
ad_group.type
campaign.advertising_channel_type
segments.asset_interaction_target.asset
Metrics
metrics.impressions
metrics.conversions
metrics.conversions_value
metrics.clicks
metrics.cost_micros
Other Settings
table: ad_group
30. Account Asset Overview
Asset list of all assets being used in the account
Dimensions
date
customer.id
customer.currency_code
customer.descriptive_name
customer.time_zone
asset.type
asset.source
asset.discovery_carousel_card_asset.headline
asset.name
asset.id
asset.resource_name
asset.text_asset.text
asset.youtube_video_asset.youtube_video_title
asset.youtube_video_asset.youtube_video_id
asset.dynamic_custom_asset.image_url
asset.image_asset.full_size.url
asset.image_asset.mime_type
asset.call_to_action_asset.call_to_action
asset.final_urls
asset.image_asset.full_size.height_pixels
asset.image_asset.full_size.width_pixels
Other Settings
table: asset
31. Search Term Report
A search term view with metrics aggregated by search term at the ad group level.
Dimensions
date
segments.date
search_term_view.search_term
ad_group.id
segments.keyword.info.text
segments.search_term_match_type
segments.device
campaign.name
customer.currency_code
Metrics
metrics.average_cpc
metrics.clicks
metrics.impressions
metrics.ctr
metrics.conversions
metrics.conversions_value
metrics.cost_micros
Other Settings
table: search_term_view
32. Video/Display Placement Report
Video (Youtube) and Display Placement report for campaign types PERFORMANCE_MAX, DISCOVERY, DISPLAY, HOTEL, LOCAL, LOCAL_SERVICES, MULTI_CHANNEL, SMART, VIDEO, UNKNOWN
Dimensions
date
segments.date
customer.currency_code
customer.descriptive_name
customer.time_zone
customer.id
campaign.name
campaign.id
campaign.advertising_channel_type
detail_placement_view.display_name
detail_placement_view.placement
detail_placement_view.resource_name
detail_placement_view.target_url
detail_placement_view.group_placement_target_url
detail_placement_view.placement_type
Metrics
metrics.impressions
metrics.clicks
metrics.conversions
metrics.video_views
metrics.video_view_rate
metrics.interactions
metrics.view_through_conversions
metrics.cost_micros
metrics.active_view_impressions
metrics.engagements
metrics.conversions_value
Other Settings
table: detail_placement_view
33. Ad group ad Performance
A multi-purpose ad group ad performance report, that contains the majority of dimensions and metrics you would want to see on an ad group level, filtered for non search-campaign only.
Dimensions
date
segments.date
customer.id
customer.descriptive_name
customer.currency_code
customer.time_zone
campaign.id
campaign.name
campaign.status
campaign.advertising_channel_type
campaign.advertising_channel_sub_type
ad_group.id
ad_group.name
ad_group.status
ad_group_ad.ad_strength
ad_group_ad.ad.type
ad_group_ad.ad.added_by_google_ads
ad_group_ad.ad.final_mobile_urls
ad_group_ad.ad.final_urls
ad_group_ad.ad.tracking_url_template
ad_group_ad.ad.url_custom_parameters
ad_group_ad.ad.device_preference
ad_group_ad.ad.display_url
ad_group_ad.ad.id
ad_group_ad.ad.name
ad_group_ad.policy_summary.policy_topic_entries
ad_group_ad.policy_summary.approval_status
ad_group_ad.status
metrics.interaction_event_types
Metrics
metrics.active_view_impressions
metrics.active_view_measurability
metrics.active_view_measurable_cost_micros
metrics.active_view_measurable_impressions
metrics.active_view_viewability
metrics.average_page_views
metrics.average_time_on_site
metrics.bounce_rate
metrics.clicks
metrics.conversions_from_interactions_rate
metrics.conversions
metrics.conversions_value
metrics.cost_micros
metrics.cross_device_conversions
metrics.current_model_attributed_conversions
metrics.current_model_attributed_conversions_value
metrics.engagement_rate
metrics.engagements
metrics.gmail_forwards
metrics.gmail_saves
metrics.gmail_secondary_clicks
metrics.impressions
metrics.interactions
metrics.percent_new_visitors
metrics.top_impression_percentage
metrics.value_per_all_conversions
metrics.video_quartile_p100_rate
metrics.video_quartile_p25_rate
metrics.video_quartile_p50_rate
metrics.video_quartile_p75_rate
metrics.video_views
metrics.video_view_rate
metrics.view_through_conversions
Other Settings
table: ad_group_ad
34. Ad group ad meta data
A multi-purpose ad group ad performance report, that contains meta data about images etc for ad_group_ad_performance filtered for non search-campaign only.
Dimensions
date
customer.id
customer.descriptive_name
customer.currency_code
customer.time_zone
campaign.id
campaign.name
campaign.status
campaign.serving_status
campaign.advertising_channel_type
campaign.advertising_channel_sub_type
ad_group.id
ad_group.name
ad_group.status
ad_group_ad.ad_strength
ad_group_ad.ad.type
ad_group_ad.ad.added_by_google_ads
ad_group_ad.ad.final_mobile_urls
ad_group_ad.ad.final_urls
ad_group_ad.ad.tracking_url_template
ad_group_ad.ad.url_custom_parameters
ad_group_ad.ad.device_preference
ad_group_ad.ad.display_url
ad_group_ad.ad.id
ad_group_ad.status
ad_group_ad.ad.image_ad.mime_type
ad_group_ad.ad.image_ad.image_url
ad_group_ad.ad.image_ad.preview_image_url
ad_group_ad.ad.image_ad.pixel_height
ad_group_ad.ad.image_ad.pixel_width
ad_group_ad.ad.image_ad.preview_pixel_height
ad_group_ad.ad.image_ad.preview_pixel_width
ad_group_ad.ad.responsive_display_ad.call_to_action_text
ad_group_ad.ad.responsive_display_ad.headlines
ad_group_ad.ad.responsive_display_ad.descriptions
ad_group_ad.ad.responsive_display_ad.long_headline
ad_group_ad.ad.responsive_display_ad.marketing_images
ad_group_ad.ad.responsive_display_ad.promo_text
ad_group_ad.ad.responsive_display_ad.square_marketing_images
ad_group_ad.ad.responsive_display_ad.youtube_videos
ad_group_ad.ad.responsive_display_ad.control_spec.enable_autogen_video
ad_group_ad.ad.responsive_display_ad.control_spec.enable_asset_enhancements
ad_group_ad.ad.video_responsive_ad.videos
ad_group_ad.ad.video_responsive_ad.call_to_actions
ad_group_ad.ad.video_responsive_ad.companion_banners
ad_group_ad.ad.video_responsive_ad.descriptions
ad_group_ad.ad.video_responsive_ad.headlines
ad_group_ad.ad.video_responsive_ad.long_headlines
ad_group_ad.ad.discovery_multi_asset_ad.marketing_images
ad_group_ad.ad.discovery_multi_asset_ad.portrait_marketing_images
ad_group_ad.ad.discovery_multi_asset_ad.square_marketing_images
ad_group_ad.ad.discovery_multi_asset_ad.call_to_action_text
ad_group_ad.ad.discovery_multi_asset_ad.descriptions
ad_group_ad.ad.discovery_multi_asset_ad.headlines
ad_group_ad.ad.discovery_carousel_ad.call_to_action_text
ad_group_ad.ad.discovery_carousel_ad.description
ad_group_ad.ad.discovery_carousel_ad.headline
ad_group_ad.ad.discovery_carousel_ad.carousel_cards
ad_group_ad.ad.video_ad.video.asset
ad_group_ad.ad.video_ad.in_feed.thumbnail
ad_group_ad.ad.video_ad.bumper.companion_banner.asset
ad_group_ad.ad.video_ad.bumper.action_headline
ad_group_ad.ad.video_ad.in_feed.description1
ad_group_ad.ad.video_ad.in_feed.description2
ad_group_ad.ad.video_ad.in_feed.headline
ad_group_ad.ad.video_ad.in_stream.companion_banner.asset
ad_group_ad.ad.video_ad.in_stream.action_headline
ad_group_ad.ad.video_ad.in_stream.action_button_label
ad_group_ad.ad.discovery_video_responsive_ad.call_to_actions
ad_group_ad.ad.discovery_video_responsive_ad.descriptions
ad_group_ad.ad.discovery_video_responsive_ad.headlines
ad_group_ad.ad.discovery_video_responsive_ad.long_headlines
ad_group_ad.ad.discovery_video_responsive_ad.videos
ad_group_ad.ad.app_engagement_ad.images
ad_group_ad.ad.app_engagement_ad.descriptions
ad_group_ad.ad.app_engagement_ad.headlines
ad_group_ad.ad.app_engagement_ad.videos
ad_group_ad.ad.app_pre_registration_ad.descriptions
ad_group_ad.ad.app_pre_registration_ad.headlines
ad_group_ad.ad.app_pre_registration_ad.images
ad_group_ad.ad.app_pre_registration_ad.youtube_videos
ad_group_ad.ad.app_ad.images
ad_group_ad.ad.app_ad.descriptions
ad_group_ad.ad.app_ad.headlines
ad_group_ad.ad.app_ad.youtube_videos
ad_group_ad.ad.display_upload_ad.display_upload_product_type
ad_group_ad.ad.display_upload_ad.media_bundle
ad_group_ad.ad.local_ad.marketing_images
ad_group_ad.ad.local_ad.descriptions
ad_group_ad.ad.local_ad.headlines
ad_group_ad.ad.travel_ad
ad_group_ad.ad.video_ad.non_skippable.action_headline
ad_group_ad.ad.video_ad.non_skippable.action_button_label
ad_group_ad.ad.video_ad.non_skippable.companion_banner.asset
ad_group_ad.ad.video_ad.out_stream.description
ad_group_ad.ad.video_ad.out_stream.headline
Metrics
metrics.cost_micros
metrics.clicks
metrics.conversions
metrics.impressions
metrics.video_quartile_p100_rate
metrics.video_quartile_p25_rate
metrics.video_quartile_p50_rate
metrics.video_quartile_p75_rate
metrics.video_views
metrics.video_view_rate
metrics.view_through_conversions
Other Settings
table: ad_group_ad