Pre-defined reports are ready-made solutions that address specific business cases. You do not need to manually select the required metrics and dimensions, as you can benefit from those already defined.
There are several pre-defined reports available for the Google Merchant Center connector.
1. Non Product Performance
Performance data on images and online store links leading to your non-product pages. This includes performance metrics (for example, clicks) and dimensions according to which performance metrics are segmented (for example, date).
Dimensions
date
week
Metrics
clicks
impressions
click_through_rate
Other Settings
table: non_product_performance_view
2. Product Performance
Product performance data for your account, including performance metrics (for example: clicks) and dimensions according to which performance metrics are segmented (for example: offerId). Values of product dimensions, such as offerId, reflect the state of a product at the time of the impression.
Dimensions
date
week
marketing_method
customer_country_code
offer_id
title
brand
Metrics
clicks
impressions
click_through_rate
conversions
conversion_rate
Other Settings
table: product_performance_view
3. Competitive Visibility Competitor View
Provides insights into the visibility of your domain versus competitors in Google categories. Key metrics include page overlap rate, relative visibility, and ads-to-organic ratio, offering a clear view of competitive positioning. Dimensions such as domain, traffic source, and Google category ID support detailed visibility analysis across regions.
Dimensions
date
domain
is_your_domain
report_country_code
report_category_id
traffic_source
rank
Metrics
ads_organic_ratio
page_overlap_rate
higher_position_rate
relative_visibility
Other Settings
table: competitive_visibility_competitor_view
4. Competitive Visibility Benchmark View
Provides insights into the visibility of your domain versus overall Benchmark in Google categories. Key metrics include your_domain_visibility_trend vs category_benchmark_visibility_trend.
Dimensions
date
report_country_code
report_category_id
traffic_source
Metrics
your_domain_visibility_trend
category_benchmark_visibility_trend
Other Settings
table: competitive_visibility_benchmark_view
5. Price Insights Product View
Provides insights on product pricing performance and competitiveness for your account. This report includes various dimensions such as actual and suggested pricing, brand, and product categorization levels, enabling analysis of pricing effectiveness and alignment with market trends. Additionally, it includes predicted metrics that estimate changes in impressions, clicks, and conversions, allowing you to understand the potential impact of pricing adjustments. The data allows for a comprehensive view of each product's performance within competitive landscapes across different categories.
Dimensions
date
price
suggested_price
effectiveness
id
offer_id
Metrics
predicted_impressions_change_fraction
predicted_clicks_change_fraction
predicted_conversions_change_fraction
Other Settings
table: price_insights_product_view
6. Price Competitiveness View
Provides insights into the visibility of your domain versus competitors in Google categories. Key metrics include page overlap rate, relative visibility, and ads-to-organic ratio, offering a clear view of competitive positioning. Dimensions such as domain, traffic source, and Google category ID support detailed visibility analysis across regions.
Dimensions
date
price
benchmark_price
report_country_code
id
offer_id
Other Settings
table: price_competitiveness_product_view
7. Merchant Product View
Offers a comprehensive view of individual products within your merchant account, including essential attributes such as language, channel, and feed label. This report provides insights into each product's status, including aggregated reporting context status, click potential, and item-specific issues.
Dimensions
date
id
channel
language_code
feed_label
offer_id
aggregated_reporting_context_status
click_potential
click_potential_rank
Other Settings
table: product_view
8. Bestseller Product View
Provides an overview of top-performing products in your merchant account by tracking bestseller rankings, demand levels, and inventory status. This report allows you to view product ranks within specified categories and countries, offering insights into demand trends over time and any changes in rank or relative demand. It helps in identifying product popularity, demand shifts, and potential inventory adjustments to support top-performing items.
Dimensions
date
report_date
variant_gtins
report_granularity
report_country_code
report_category_id
title
brand
category_l1
category_l2
category_l3
category_l4
category_l5
inventory_status
brand_inventory_status
rank
previous_rank
relative_demand
previous_relative_demand
relative_demand_change
Other Settings
table: best_sellers_product_cluster_view
9. Bestseller brand View
Delivers insights into brand-level performance within your merchant account by monitoring bestseller rankings across specific categories and countries. This report provides brand rankings, relative demand, and changes in rank and demand over time, helping to identify leading brands and demand trends. Ideal for understanding brand popularity within various market segments, this report enables strategic adjustments to support high-demand brands.
Dimensions
date
report_date
report_granularity
report_country_code
report_category_id
brand
rank
previous_rank
relative_demand
previous_relative_demand
relative_demand_change
Other Settings
table: best_sellers_brand_view
10. Organic Performance
Product performance data for your account, including performance metrics (for example, clicks) and dimensions according to which performance metrics are segmented (for example, offerId). Values of product dimensions, such as offerId, reflect the state of a product at the time of the impression.
Dimensions
date
marketing_method
customer_country_code
offer_id
conversion_value
Metrics
clicks
impressions
click_through_rate
conversions
conversion_rate
Other Settings
table: product_performance_view
11. Products
Provides detailed product data for items listed in your merchant account, including various attributes and metadata fields such as pricing, availability, shipping details, and custom labels.
Dimensions
date
name
channel
offer_id
content_language
feed_label
data_source
attributes.price.amount_micros
attributes.price.currency_code
attributes.sale_price.amount_micros
attributes.sale_price.currency_code
attributes.pause
attributes.additional_image_links
attributes.expiration_date
attributes.disclosure_date
attributes.availability_date
attributes.gtin
attributes.installment
attributes.subscription_cost
attributes.loyalty_points
attributes.loyalty_programs
attributes.product_types
attributes.sale_price_effective_date
attributes.product_height
attributes.product_length
attributes.product_width
attributes.product_weight
attributes.shipping
attributes.free_shipping_threshold
attributes.shipping_weight
attributes.shipping_length
attributes.shipping_width
attributes.shipping_height
attributes.size_types
attributes.taxes
attributes.unit_pricing_measure
attributes.unit_pricing_base_measure
attributes.ads_labels
attributes.cost_of_goods_sold
attributes.product_details
attributes.product_highlights
attributes.display_ads_similar_ids
attributes.promotion_ids
attributes.included_destinations
attributes.excluded_destinations
attributes.shopping_ads_excluded_countries
attributes.lifestyle_image_links
attributes.cloud_export_additional_properties
attributes.certifications
attributes.auto_pricing_min_price
attributes.identifier_exists
attributes.is_bundle
attributes.title
attributes.description
attributes.link
attributes.mobile_link
attributes.canonical_link
attributes.image_link
attributes.adult
attributes.age_group
attributes.availability
attributes.brand
attributes.color
attributes.condition
attributes.gender
attributes.google_product_category
attributes.item_group_id
attributes.material
attributes.mpn
attributes.pattern
attributes.sell_on_google_quantity
attributes.max_handling_time
attributes.min_handling_time
attributes.shipping_label
attributes.transit_time_label
attributes.size
attributes.size_system
attributes.tax_category
attributes.energy_efficiency_class
attributes.min_energy_efficiency_class
attributes.max_energy_efficiency_class
attributes.multipack
attributes.ads_grouping
attributes.ads_redirect
attributes.display_ads_id
attributes.display_ads_title
attributes.display_ads_link
attributes.display_ads_value
attributes.pickup_method
attributes.pickup_sla
attributes.link_template
attributes.mobile_link_template
attributes.custom_label0
attributes.custom_label1
attributes.custom_label2
attributes.custom_label3
attributes.custom_label4
attributes.external_seller_id
attributes.virtual_model_link
attributes.structured_title
attributes.structured_description
product_status.item_level_issues
product_status.creation_date
product_status.last_update_date
product_status.google_expiration_date
product_status.destination_statuses
Other Settings
table: products
12. Products Historical
Provides detailed product data for items listed in your merchant account, including various attributes and metadata fields such as pricing, availability, shipping details, and custom labels.
Dimensions
date
name
channel
offer_id
content_language
feed_label
data_source
attributes.item_group_id
attributes.title
attributes.brand
attributes.color
attributes.material
attributes.mpn
attributes.pattern
attributes.gender
attributes.size
attributes.size_system
attributes.gtin
attributes.adult
attributes.age_group
attributes.availability
attributes.condition
attributes.product_types
attributes.google_product_category
attributes.price.amount_micros
attributes.price.currency_code
attributes.sale_price.amount_micros
attributes.sale_price.currency_code
attributes.sale_price_effective_date
attributes.image_link
attributes.link
attributes.custom_label0
attributes.custom_label1
attributes.custom_label2
attributes.custom_label3
attributes.custom_label4
product_status.creation_date
product_status.last_update_date
product_status.destination_statuses
Other Settings
table: products
13. Price Competitiveness Historical
Provides insights into the visibility of your domain versus competitors in Google categories. Key metrics include page overlap rate, relative visibility, and ads-to-organic ratio, offering a clear view of competitive positioning. Dimensions such as domain, traffic source, and Google category ID support detailed visibility analysis across regions.
Dimensions
date
price
benchmark_price
report_country_code
id
offer_id
Other Settings
table: price_competitiveness_product_view