Pre-defined reports are ready-made solutions that address specific business cases. You do not need to manually select the required metrics and dimensions, as you can benefit from those already defined.
There are several pre-defined reports available for Facebook ads connector.
1. Campaign Performance
Report for general campaign performance metrics and dimensions.
Dimensions
date
created_time
account_currency
account_id
account_name
campaign_id
adset_id
adset_name
ad_id
ad_name
campaign_name
buying_type
objective
date_start
date_stop
quality_ranking
Metrics
clicks
unique_clicks
spend
social_spend
impressions
reach
actions
2. Platform Placement Report
Platform Placement Report
Dimensions
date
created_time
account_currency
account_id
account_name
campaign_name
campaign_id
date_start
date_stop
adset_id
adset_name
ad_id
ad_name
buying_type
objective
optimization_goal
video_avg_time_watched_actions
video_p25_watched_actions
video_p50_watched_actions
video_p75_watched_actions
video_p95_watched_actions
video_p100_watched_actions
actions
action_values
Metrics
impressions
clicks
unique_clicks
spend
social_spend
estimated_ad_recallers
estimated_ad_recall_rate
cost_per_estimated_ad_recallers
Other Settings
breakdowns: ['device_platform', 'publisher_platform', 'platform_position']
3. Image Performance Report
Image Performance Report
Dimensions
date
created_time
account_currency
account_id
account_name
campaign_id
adset_id
adset_name
ad_id
ad_name
campaign_name
buying_type
objective
date_start
date_stop
quality_ranking
Metrics
clicks
unique_clicks
spend
social_spend
impressions
reach
actions
Other Settings
breakdowns: ['image_asset']
4. Video Performance Report
Video Performance Report
Dimensions
date
created_time
account_currency
account_id
account_name
campaign_id
adset_id
adset_name
ad_id
ad_name
campaign_name
buying_type
objective
date_start
date_stop
quality_ranking
Metrics
clicks
unique_clicks
spend
social_spend
impressions
reach
actions
Other Settings
breakdowns: ['video_asset']
5. Ad Performance Report
Report for general ad performance metrics and dimensions.
Dimensions
date
created_time
account_currency
account_id
account_name
campaign_id
adset_id
adset_name
ad_id
ad_name
campaign_name
buying_type
objective
date_start
date_stop
quality_ranking
action_values
actions
Metrics
clicks
unique_clicks
spend
social_spend
impressions
reach
6. Campaign Performance Base
Campaign Performance Base
Dimensions
date
created_time
account_currency
account_id
account_name
campaign_id
campaign_name
buying_type
objective
actions
action_values
Metrics
clicks
unique_clicks
spend
impressions
7. Product level performances
Report for individual product performance in dynamic product ads
Dimensions
date
account_currency
account_id
account_name
campaign_id
campaign_name
Metrics
impressions
spend
clicks
Other Settings
breakdowns: ['product_id']