The Performance summary block provides information on the key metrics. The metrics displayed depend on the selected budget optimization scenario:
1. If you have selected 'More revenue' as your optimization goal, the Performance summary block will show Ad spend, Revenue, and ROAS (Return on Ad Spend).
2. If you have selected 'More conversions' as your optimization goal, the Performance summary block will show Ad spend, Conversions, and CPA (Cost per Acquisition).
How to interpret the data in each block
For example, let's consider an individual who wishes to analyze the results of the Budget optimiser using the 'More conversions' scenario and selects October 1st, 2023 as the date.
This means:
Ad spend: on October 1st, 2023, the recommended Ad spend would be €59.5K, which is 3% higher than the actual Ad spend on that date. This Ad spend level would provide the highest value for the selected budget optimization scenario.
Conversions: with the modeled Ad spend investments and the selected budget optimization scenario, you could receive 3.8K Conversions on October 1st, 2023, which is 5% higher than the actual number of Conversions received on that date.
CPA: with the modelled Ad spend and Conversions, along with the selected budget optimization scenario, the cost per conversion on October 1st, 2023, could be €15.8, which is 2% lower than the actual cost per conversion you had on that date.