Alvie checks your Facebook Ads accounts for a multitude of different things that can help you improve its performance and ultimately help you get a better return on your investment.

The following rules are monitored across your Facebook Ads accounts:

No conversions have been reported in these accounts over the lookback period.

Some of your campaigns are receiving significantly fewer impressions compared to other campaigns in the account. Consider reviewing their targeting, budget, and bid settings to improve visibility.

No conversions have been reported in these campaigns over the lookback period. Check your conversion tracking and campaign setup.

Some of your campaigns have experienced a significant drop in daily spend compared to their historical same-weekday average. Review these campaigns to ensure the spend drop is intentional and aligned with your goals.

Some of your campaigns have experienced a significant increase in daily spend compared to their historical same-weekday average. Review these campaigns to ensure the spend increase is intentional and aligned with your goals.

This is a fake testing rule.

Some of your accounts have experienced significant drops in daily conversions (over 80%) compared to their historical same-weekday average.

Some of your accounts have experienced a significant drop in daily spend compared to their historical same-weekday average. Review these accounts to ensure the drop is intentional and investigate potential issues.

Some of your accounts have experienced a significant increase in daily spend compared to their historical same-weekday average. Review these accounts to ensure the increase is intentional and aligned with your goals.

Some of the events tracked by your pixel dropped more than the set threshold during the specified lookback period compared to the previous period. Check if there is a reason behind the drop, or if it is due to natural factors such as seasonality, campaigning etc.

Some of your campaigns have experienced a significant drop in daily conversions compared to their historical same-weekday average. Review these campaigns to ensure the drop is intentional and investigate potential issues.

Some of your campaigns have experienced a significant increase in daily CPA compared to their historical same-weekday average. Review these campaigns to ensure the increase is intentional and investigate potential issues.

Some of your campaigns have experienced a significant drop in daily CTR compared to their historical same-weekday average. Review these campaigns to ensure the drop is intentional and investigate potential issues.

Some of your campaigns have experienced a significant drop in daily ROAS compared to their historical same-weekday average. Review these campaigns to ensure the drop is intentional and investigate potential issues.

Some of your campaigns have seen a significant drop in ad spend during the set lookback period compared to the previous period. Review the affected campaigns to determine if there's an underlying issue. Consider factors like seasonality, changes in campaign strategy, or budget adjustments that might explain the drop.

Some of your campaigns have seen a significant increase in Cost Per Acquisition (CPA) during the specified lookback period compared to the previous period. Possible reasons for this increase could include changes in audience targeting, ad creatives, competitive landscape, or external market factors.

Some of your campaigns have seen a significant drop in impressions during the specified time window compared to the previous period. Review the affected campaigns to determine if there's an underlying issue. Consider factors like seasonality, changes in campaign strategy, or budget adjustments that might explain the drop.

Some of your ads have significantly lower click performance compared to the top-performing ads in their ad set. Review these ads and consider pausing them or making changes to improve their performance.

Some of your ad sets have fewer ads than the minimum threshold. Consider adding more ads to ensure you have enough variations to test and reach a wider audience.

Some of your campaigns have a significantly higher CPA on specific publisher platforms compared to the average CPA across all platforms. It's recommended to review these publisher platforms for each campaign to understand the cause for this discrepancy.

Some of your campaigns have a significantly higher CPA on specific publisher platforms through specific devices compared to the average CPA across all platforms and devices. It's recommended to review these publisher platforms and devices for each campaign to understand the cause for this discrepancy. Consider evaluating the ad creatives, targeting criteria, and user experience on those platforms devices

Some of your placements have a significantly higher CPA compared to the average CPA across all placements. It's recommended to review these placements to understand the cause for this discrepancy. Consider evaluating the ad creatives, targeting criteria, and user experience on those placements

Alvie currently has no recommendations of this type for Facebook Ads