Alvie checks your Facebook Ads accounts for a multitude of different things that can help you improve its performance and ultimately help you get a better return on your investment.

The following rules are monitored across your Facebook Ads accounts:

Best Practices

Alvie currently has no recommendations of this type for Facebook Ads

Performance

1. Pixel events dropped significantly

Some of the events tracked by your pixel dropped more than 50% in the last 30 days compared to the previous 30 days. Check if there is a reason behind the drop, or if it is due to natural factors such as seasonality, campaigning etc.

2. Campaigns with a significant drop in ad spend

Some of your campaigns have seen a significant drop in ad spend over the last 30 days compared to the previous 30 days. Review the affected campaigns to determine if there's an underlying issue. Consider factors like seasonality, changes in campaign strategy, or budget adjustments that might explain the drop.

3. Campaigns with a significant increase in CPA

Some of your campaigns have seen a significant increase in Cost Per Acquisition (CPA) over the last 30 days compared to the previous 30 days. Possible reasons for this increase could include changes in audience targeting, ad creatives, competitive landscape, or external market factors.

4. Campaigns with a significant drop in impressions

Some of your campaigns lost more than 20% of their impressions in the last 7 days compared to the previous 7 days. Review the affected campaigns to determine if there's an underlying issue. Consider factors like seasonality, changes in campaign strategy, or budget adjustments that might explain the drop.

5. Ads with low click performance

Some of your ads have click performance significantly below (80% less) the top-performing ad within their ad set. Consider pausing or changing the ads.

6. Ad sets with a low number of ads

Some of your ad sets have less than 3 ads. Consider adding more to ensure you have enough variations to test and reach a wider audience.

7. Campaigns have significantly higher CPA on specific publisher platforms

Some of your campaigns have a significantly higher CPA on specific publisher platforms compared to the average CPA across all platforms. It's recommended to review these publisher platforms for each campaign to understand the cause for this discrepancy.

8. Campaigns have significantly higher CPA on specific publisher platforms through specific devices

Some of your campaigns have a significantly higher CPA on specific publisher platforms through specific devices compared to the average CPA across all platforms and devices. It's recommended to review these publisher platforms and devices for each campaign to understand the cause for this discrepancy. Consider evaluating the ad creatives, targeting criteria, and user experience on those platforms devices

9. Placements with significantly higher CPA

Some of your placements have a significantly higher CPA compared to the average CPA across all placements. It's recommended to review these placements to understand the cause for this discrepancy. Consider evaluating the ad creatives, targeting criteria, and user experience on those placements