Alvie checks your DV360 accounts for a multitude of different things that can help you improve its performance and ultimately help you get a better return on your investment.

The following rules are monitored across your DV360 accounts:

Best Practices

1. Account not reporting any conversions

No conversions have been reported in these accounts over the lookback period.

2. Campaigns with significantly fewer impressions

Some of your campaigns are receiving significantly fewer impressions compared to other campaigns in the account. Consider reviewing their targeting, budget, and bid settings to improve visibility.

3. Campaigns with no conversions

No conversions have been reported in these campaigns over the lookback period. Check your conversion tracking and campaign setup.

4. Campaigns with significant daily spend drop

Some of your campaigns have experienced a significant drop in daily spend compared to their historical same-weekday average. Review these campaigns to ensure the spend drop is intentional and aligned with your goals.

5. Campaigns with significant daily spend increase

Some of your campaigns have experienced a significant increase in daily spend compared to their historical same-weekday average. Review these campaigns to ensure the spend increase is intentional and aligned with your goals.

6. Fake Testing Rule

This is a fake testing rule.

Performance

1. DV360 Account Conversion Drop Daily

Some of your accounts have experienced significant drops in daily conversions (over 80%) compared to their historical same-weekday average.

2. Accounts with significant daily spend drop

Some of your accounts have experienced a significant drop in daily spend compared to their historical same-weekday average. Review these accounts to ensure the drop is intentional and investigate potential issues.

3. Accounts with significant daily spend increase

Some of your accounts have experienced a significant increase in daily spend compared to their historical same-weekday average. Review these accounts to ensure the increase is intentional and aligned with your goals.

4. Budget segments are pacing too fast

Some of your budget segments are pacing too fast. With the current pacing, cost is currently expected to be > 50% above the targeted budget. Make sure that this is intentional, or adjust the pacing strategy / budget.

5. Budget segments are pacing too slow

Some of your budget segments are pacing too slow and expected to spend <80% of the assigned budget. Review your budget, pacing settings, line items or insertions order and make sure everything is running correctly and consider adjusting to avoid underspending.

6. Campaigns with significant daily conversion drop

Some of your campaigns have experienced a significant drop in daily conversions compared to their historical same-weekday average. Review these campaigns to ensure the drop is intentional and investigate potential issues.

7. Campaigns with significant daily CPA increase

Some of your campaigns have experienced a significant increase in daily CPA compared to their historical same-weekday average. Review these campaigns to ensure the increase is intentional and investigate potential issues.

8. Campaigns with significant daily CTR drop

Some of your campaigns have experienced a significant drop in daily CTR compared to their historical same-weekday average. Review these campaigns to ensure the drop is intentional and investigate potential issues.

9. Floodlights with significant drop in conversions

Some of your floodlight activities had a significant drop in conversions when comparing the last interval to the previous interval. Check if there is a reason behind the drop, or if it is due to natural factors such as seasonality, short-term campaigns, etc.

10. Campaigns with significant daily ROAS drop

Some of your campaigns have experienced a significant drop in daily ROAS compared to their historical same-weekday average. Review these campaigns to ensure the drop is intentional and investigate potential issues.

11. Creatives with significant drop in Click-Through Rate

Some of your creatives have experienced a significant drop in CTR for viewable impressions during the specified time window compared to the previous period. Investigate possible causes or consider adding new creatives to avoid creative fatigue.

12. Creatives with fallback ads being shown too often

Some of your creatives have shown fallback ads too frequently during the specified time window. Investigate possible causes and make sure creatives are approved towards all relevant exchanges.

13. Insertion orders with high frequency

Some of your insertion orders have a frequency higher than the set threshold during the specified lookback period. Consider adding wider target audience or reduce budgets

14. Line items with high frequency

Some of your line items have a frequency higher than the set threshold during the specified lookback period. Consider adding wider target audience or reduce budgets

15. Insertion orders with low viewability

Some of your insertion orders have viewability below the set threshold during the specified lookback period. Review and adjust settings, or exclude bad performing placements to increase viewability.

Errors

1. Accounts with significant increase/decrease in spend on specific countries

Some of your targeted countries increased or decreased significantly in spend, check your DV360 account to make sure that you intent to target these countries and that the change is expected.