Alvie checks your DV360 accounts for a multitude of different things that can help you improve its performance and ultimately help you get a better return on your investment.
The following rules are monitored across your DV360 accounts:
Best Practices
Alvie currently has no recommendations of this type for DV360
Performance
1. Budget segments are pacing too fast
Some of your budget segments are pacing too fast. With the current pacing, cost is currently expected to be > 50% above the targeted budget. Make sure that this is intentional, or adjust the pacing strategy / budget.
2. Budget segments are pacing too slow
Some of your budget segments are pacing too slow and expected to spend <80% of the assigned budget. Review your budget, pacing settings, line items or insertions order and make sure everything is running correctly and consider adjusting to avoid underspending.
3. Floodlights with significant drop in conversions
Some of your floodlight activities dropped more than -50% in the last 30 days compared to the previous 30 days. Check if there is a reason behind the drop, or if it is due to natural factors such as seasonality, short-term campaigns, etc.
4. Creatives with significant drop in Click-Through Rate
Some of your creatives dropped more than 50% in CTR for viewable impression during the last 14 days compared to the previous 14 days. Investigate possible causes or consider adding new creatives to avoid creative fatigue.
5. Creatives with fallback ads being shown too often
Some of your creatives have shown fallback ads more than 15% of the time during the last 30 days. Investigate possible causes and make sure creatives are approved towards all relevant exchanges.
6. Insertion orders with high frequency
Some of your insertion orders have a frequency that is 10% higher than the average frequency during the last 90 days. Consider adding wider target audience or reduce budgets
7. Line items with high frequency
Some of your line items have a frequency that is 10% higher than the average frequency during the last 90 days. Consider adding wider target audience or reduce budgets
8. Insertion orders with low viewability
Some of your insertion orders have a viewability that is < 30% during the last 14 days. Review and adjust settings, or exclude bad performing placements to increase viewability.
Errors
1. Accounts with significant increase/decrease in spend on specific countries
Some of your targeted countries increased or decreased significantly in spend, check your DV360 account to make sure that you intent to target these countries and that the change is expected.
2. Budget segments that are significantly higher than the account's historical average
Some of your budget segments have a daily budget that is 3 times higher than historical average. Make sure that this is intentional.