Alvie checks your Google Analytics 4 accounts for a multitude of different things that can help you improve its performance and ultimately help you get a better return on your investment.
The following rules are monitored across your GA4 accounts:
Best Practices
1. Referral sources from known payment providers with significant increase in sessions
We've noticed a significant increase in sessions fromreferral sources from known payment providers. This may indicate incorrect referral exclusions or tracking setup. Please review your referral exclusions and ensure they are correctly configured.
2. Fake Testing Rule
This is a fake testing rule.
Performance
1. Campaigns with a significant drop in key events
Some of your campaigns have had a significant drop in key events when comparing 2 days ago to the previous interval average using default attribution (DDA). Check if there is a reason behind the drop, or if it is due to natural factors such as seasonality, short-term campaigns, etc.
2. Campaigns with a significant drop in key events (LNDA attribution)
Some of your campaigns have had a significant drop in key events when comparing 2 days ago to the previous interval average using session-scoped (LNDA) attribution. Check if there is a reason behind the drop, or if it is due to natural factors such as seasonality, short-term campaigns, etc.
3. High-value campaigns with a significant drop in key events
Some of your high-value campaigns have had a significant drop in key events when comparing 2 days ago to the previous interval average using default attribution (DDA). Check if there is a reason behind the drop, or if it is due to natural factors such as seasonality, short-term campaigns, etc.
4. High-value campaigns with a significant drop in key events (LNDA attribution)
Some of your high-value campaigns have had a significant drop in key events when comparing 2 days ago to the previous interval average using session attribution. Check if there is a reason behind the drop, or if it is due to natural factors such as seasonality, short-term campaigns, etc.
5. High-value campaigns with a significant drop in sessions
Some of your high-value campaigns have had a significant drop in sessions when comparing 2 days ago to the previous interval average. Check if there is a reason behind the drop, or if it is due to natural factors such as seasonality, short-term campaigns, etc.
6. Source/mediums with a significant drop in key events
Some of your source/mediums have had a significant drop in key events when comparing 2 days ago to the previous interval average using default attribution (DDA). Check if there is a reason behind the drop, or if it is due to natural factors such as seasonality, short-term campaigns, etc.
7. Source/mediums with a significant drop in key events (LNDA attribution)
Some of your source/mediums have had a significant drop in key events when comparing 2 days ago to the previous interval average using session attribution. Check if there is a reason behind the drop, or if it is due to natural factors such as seasonality, short-term campaigns, technical issues, or changes in tracking implementation.
Errors
1. Events with significant shifts in attribution
Some of your events have had a significantly change in the difference between the last non-direct and default attribution models. This could be due to changes in user journey patterns, cross-device tracking issues, campaign tagging inconsistencies, or integration problems between platforms. Review the affected source/medium and their full conversion paths to understand the attribution differences and take action accordingly.
2. Meta Ads source/mediums with a significant drop in sessions
We've detected a significant drop in sessions from Meta source/mediums when comparing 2 days ago to the previous interval average. Check if there is a reason behind the drop, or if it is due to natural factors such as seasonality, short-term campaigns, etc.
3. Google Ads source/mediums with a significant drop in sessions
We've detected a significant drop in sessions from Google Ads source/mediums when comparing 2 days ago to the previous interval average. Check if there is a reason behind the drop, or if it is due to natural factors such as seasonality, short-term campaigns, etc.