Alvie checks your Microsoft Ads accounts for a multitude of different things that can help you improve its performance and ultimately help you get a better return on your investment.
The following rules are monitored across your Microsoft Ads accounts:
Best Practices
Alvie currently has no recommendations of this type for Microsoft Ads
Performance
1. Campaigns with a significant drop in conversions
The number of conversions for these campaigns dropped more than 50% in the last 30 days compared to the previous 30 days. Check if there is a reason behind the drop, or if it is due to natural factors such as seasonality, short-term campaigns, etc.
2. Campaigns are spending on Syndicated Search Partners that are not generating conversions
Look through the Syndicated Search Partner sites that this campaign is spending on but are not generating any conversions. If the sites are not relevant to your business, consider excluding them from the campaign.
Errors
Alvie currently has no recommendations of this type for Microsoft Ads