Alvie checks your Microsoft Ads accounts for a multitude of different things that can help you improve its performance and ultimately help you get a better return on your investment.

The following rules are monitored across your Microsoft Ads accounts:

Best Practices

1. Account not reporting any conversions

No conversions have been reported in these accounts over the lookback period.

2. Accounts not reporting any conversions

No conversions have been reported in these accounts over the specified time period. If you are missing conversion tracking, consider implementing [Microsoft Ads UET tracking](https://about.ads.microsoft.com/en-us/solutions/tools/universal-event-tracking)

3. Campaigns with significantly fewer impressions

Some of your campaigns are receiving significantly fewer impressions compared to other campaigns in the account. Consider reviewing their targeting, budget, and bid settings to improve visibility.

4. Campaigns with no conversions

No conversions have been reported in these campaigns over the lookback period. Check your conversion tracking and campaign setup.

5. Campaigns with significant daily spend drop

Some of your campaigns have experienced a significant drop in daily spend compared to their historical same-weekday average. Review these campaigns to ensure the spend drop is intentional and aligned with your goals.

6. Campaigns with significant daily spend increase

Some of your campaigns have experienced a significant increase in daily spend compared to their historical same-weekday average. Review these campaigns to ensure the spend increase is intentional and aligned with your goals.

7. Fake Testing Rule

This is a fake testing rule.

Performance

1. Bing Account Conversion Drop Daily

Some of your accounts have experienced significant drops in daily conversions (over 80%) compared to their historical same-weekday average.

2. Accounts with significant daily spend drop

Some of your accounts have experienced a significant drop in daily spend compared to their historical same-weekday average. Review these accounts to ensure the drop is intentional and investigate potential issues.

3. Accounts with significant daily spend increase

Some of your accounts have experienced a significant increase in daily spend compared to their historical same-weekday average. Review these accounts to ensure the increase is intentional and aligned with your goals.

4. Campaigns with significant daily conversion drop

Some of your campaigns have experienced a significant drop in daily conversions compared to their historical same-weekday average. Review these campaigns to ensure the drop is intentional and investigate potential issues.

5. Campaigns with significant daily CPA increase

Some of your campaigns have experienced a significant increase in daily CPA compared to their historical same-weekday average. Review these campaigns to ensure the increase is intentional and investigate potential issues.

6. Campaigns with significant daily CTR drop

Some of your campaigns have experienced a significant drop in daily CTR compared to their historical same-weekday average. Review these campaigns to ensure the drop is intentional and investigate potential issues.

7. Campaigns with a significant drop in conversions

The number of conversions for these campaigns dropped significantly compared to the previous interval. Check if there is a reason behind the drop, or if it is due to natural factors such as seasonality, short-term campaigns, etc.

8. Campaigns are spending on Syndicated Search Partners that are not generating conversions

Look through the Syndicated Search Partner sites that this campaign is spending on but are not generating any conversions. If the sites are not relevant to your business, consider excluding them from the campaign.

9. Campaigns with significant daily ROAS drop

Some of your campaigns have experienced a significant drop in daily ROAS compared to their historical same-weekday average. Review these campaigns to ensure the drop is intentional and investigate potential issues.