Alvie checks your Google Ads accounts for a multitude of different things that can help you improve its performance and ultimately help you get a better return on your investment.

The following rules are monitored across your Google Ads accounts:

Alvie currently has no recommendations of this type for Google Ads

Some of your ad groups have disapproved keywords. Go through the list of disapproved keywords and consider applying to Google for exemptions if the disapproval reason are unjustified. Alternatively, you should remove the disapproved keywords.

Some of your ad groups are more than 65% below target while having > 2000 impressions during the past 90 days. Consider adjusting your target, using ad group target settings or restructure campaigns to align targets.

Some of your ad groups have spent towards keywords with < 5 Quality Score and > 25 clicks during the last 30 days. Consider removing the keywords with low quality score or re-allocating them to other ad groups.

Some of your targeted countries increased or decreased significantly in spend, check your Google Ads account to make sure that you intent to target these countries and that the change is expected.

Some of your campaigns have no sitelink clicks. Consider adding sitelinks to your campaigns that have triggered here, they do not seem to have any added that are eligible to serve.

Some of your campaigns are more than 50% off target during the last 90 days. Consider adjusting your target, using ad group target settings or restructure campaigns to align targets

Some of your accounts do not have any Performance Max campaigns live. Consider adding one and evaluate the impact using causality analysis or A/B testing tools.

Some of your ad groups have had a significant drop in ad spend over the last 7 days. Review the change history to identify if any recent changes are the reason. Consider adjusting targets, review conversion tracking and check for disapproved items.

Some of your campaigns are either missing tracking or not generating any conversions in the last 30 days while having > 50 clicks. Make sure conversion tracking is enabled and that the campaign is running effectively.

Some of your campaigns have seen a significant drop in spend over the last 7 days. Review the change history to identify if any recent changes are the reason. Consider adjusting targets, review conversion tracking and check for disapproved items.

Some of your ad groups have mixed exact/broad match keywords. Review the match types to avoid broad match and exact match types in the same ad groups

Some of your keywords have seen a significant drop in spend over the last 7 days. Review the change history to identify if any recent changes are the reason. Consider adjusting targets, review conversion tracking and check for disapproved items. Consider if seasonality plays an impact.

Some of your campaigns have more than 50% of the products disapproved in the associated Merchant Center account. We recommend reviewing the disapproved products in these campaigns and taking corrective actions such as addressing policy violations or improving product data to restore them to an active state. Keeping disapproved products in check is crucial for ensuring that your shopping campaigns reach their full potential.

Some of your shopping campaigns have no eligible products. It's recommended to resolve these issues, such as submitting products to the Merchant Center or adjusting account exclusions, to ensure campaigns can serve ads effectively.

Some of your campaigns are linked to suspended Merchant Center accounts. It's recommended to review the affected accounts and resolve any issues with the Merchant Center suspension to restore your campaigns' visibility and performance in Google Shopping.

Some of your campaigns are associated with Merchant Center accounts that have received suspension warnings. Review the affected accounts and consider applying the recommendation to prevent further issues and potentially improve performance, as indicated by the cost and conversion uplift percentages.