Alvie checks your Google Ads accounts for a multitude of different things that can help you improve its performance and ultimately help you get a better return on your investment.

The following rules are monitored across your Google Ads accounts:

No conversions have been reported in these accounts over the lookback period.

Some of your ads with low ad strength have received significant traffic. To improve performance, consider enhancing ad strength by adding new headlines and descriptions. You can leverage Google's suggestions, analyze search term reports, or implement RSA ad customizers.

Some of your ads are in serving ad groups that are disapproved. Fix the disapproved ads or create new ones to make them eligible.

Some of your search ad groups target more than 1 unique landing page. We recommend to segment ad groups by URL/landing page. Consider separating your target urls into separate ad groups.

Some of your ad groups are missing ads. We recommend to add ads or fix the issues to make the ad group eligible for serving.

Some of your ad groups with Dynamic Targets are missing DSA ads. Create or re-enable missing DSA ads for the ad group. If the ad is paused due to temporary out of stock or 404, consider pausing the ad group instead.

Some of your ad groups are missing keywords. Add relevant keywords to ad groups to make them eligible, or adjust bids.

Some of your ad groups with Standard Search targeting are missing RSA ads. Create or re-enable missing RSA ads for the ad group. If the ad is paused due to temporary out of stock or 404, consider pausing the ad group instead.

Some of your campaigns are receiving significantly fewer impressions compared to other campaigns in the account. Consider reviewing their targeting, budget, and bid settings to improve visibility.

Some of your accounts do not seem to have auto-tagging enabled. Adding this will ensure your data is tracked accurately in Google Analytics

No conversions have been reported in these campaigns over the lookback period. Check your conversion tracking and campaign setup.

Some of your campaigns have experienced a significant drop in daily spend compared to their historical same-weekday average. Review these campaigns to ensure the spend drop is intentional and aligned with your goals.

Some of your campaigns have experienced a significant increase in daily spend compared to their historical same-weekday average. Review these campaigns to ensure the spend increase is intentional and aligned with your goals.

Some of your campaigns lost impressions due to budget restrictions during the specified interval. Review the change history to identify if any changes are the reason behind it. Consider adjusting targets, increasing budgets or review conversion tracking

Some of your campaigns are using manual bidding strategies. Smart Bidding leverages machine learning to optimize bids in real-time based on multiple signals, helping improve campaign performance and ROI. Consider testing Smart Bidding strategies like Target CPA or Target ROAS on campaigns with consistent conversion history.

Some of your customer match lists need refreshing to maintain targeting accuracy. Lists that haven't been updated in over 90 days may contain outdated customer data, potentially reducing campaign performance. Focus on refreshing lists used by high-spend accounts and those shared across multiple accounts to maximize impact.

Some of your campaigns have had low conversion volume during the specified time period. Consider whether consolidating campaigns would give better results.

Some of your Demand Gen campaigns contain ads with low ad strength ratings. Improving these ads can lead to better performance and higher potential uplift. Review the recommended optimizations for headlines, descriptions and images to strengthen your ads and maximize their effectiveness.

Some of your Performance Max campaigns contain asset groups with low ad strength ratings. Improving these asset groups by following Google's recommendations for headlines, descriptions and images can lead to better performance and higher potential uplift. Focus on implementing the suggested optimizations to strengthen your ads and maximize campaign effectiveness.

Some of your Search campaigns have Display Network targeting enabled, which can dilute performance and budget efficiency. For optimal results, we recommend creating separate campaigns for Search and Display. This allows you to: 1) Better control budgets and bidding strategies for each network, 2) Create network-specific ad formats and messaging, and 3) More accurately measure performance across networks. Consider disabling Display Network targeting on these Search campaigns and creating dedicated Display campaigns if you want to reach users on the Display Network.

Some of your campaigns are serving ads for products without GTINs. Adding GTINs to these products can improve campaign performance, as indicated by the potential cost uplift. It is recommended to review and update product listings to address the missing GTINs.

Some of your shopping campaigns have untargeted product offers that could be limiting their performance.

This is a fake testing rule.

This is a fake testing rule.

Some of your accounts have experienced significant drops in daily conversions (over 80%) compared to their historical same-weekday average.

Some of your accounts have experienced a significant drop in daily spend compared to their historical same-weekday average. Review these accounts to ensure the drop is intentional and investigate potential issues.

Some of your accounts have experienced a significant increase in daily spend compared to their historical same-weekday average. Review these accounts to ensure the increase is intentional and aligned with your goals.

Some of your ad groups have disapproved keywords. Go through the list of disapproved keywords and consider applying to Google for exemptions if the disapproval reason are unjustified. Alternatively, you should remove the disapproved keywords.

Some of your ad groups are significantly off target. Consider adjusting your target, using ad group target settings or restructure campaigns to align targets.

Some of your ad groups have spent towards keywords with low Quality Score and high click volume. Consider removing the keywords with low quality score or re-allocating them to other ad groups.

Some of your targeted countries increased or decreased significantly in spend, check your Google Ads account to make sure that you intent to target these countries and that the change is expected.

Some of your campaigns have experienced a significant drop in daily conversions compared to their historical same-weekday average. Review these campaigns to ensure the drop is intentional and investigate potential issues.

Some of your campaigns have experienced a significant increase in daily CPA compared to their historical same-weekday average. Review these campaigns to ensure the increase is intentional and investigate potential issues.

Some of your campaigns have experienced a significant drop in daily CTR compared to their historical same-weekday average. Review these campaigns to ensure the drop is intentional and investigate potential issues.

Some of your campaigns have no sitelink clicks, suggesting they either lack sitelinks or have poorly performing ones. Adding relevant sitelinks can improve CTR and give users more ways to reach important pages on your site. Review these campaigns and add or optimize sitelinks to enhance ad performance.

Some of your campaigns have significant deviations from their target KPIs. Consider adjusting your targets, using ad group target settings, or restructuring campaigns to better align with your goals

Some of your accounts Google Ads accounts could benefit from Performance Max campaigns, which use AI and automation to optimize performance across all Google channels. Consider testing Performance Max campaigns alongside existing campaigns to evaluate their impact on your advertising goals.

Some of your campaigns have experienced a significant drop in daily ROAS compared to their historical same-weekday average. Review these campaigns to ensure the drop is intentional and investigate potential issues.

Some of your ad groups have had a significant drop in ad spend during the specified interval. Review the change history to identify if any recent changes are the reason. Consider adjusting targets, review conversion tracking and check for disapproved items.

Some of your campaigns are either missing tracking or not generating any conversions in the last 30 days while having > 50 clicks. Make sure conversion tracking is enabled and that the campaign is running effectively.

Some of your campaigns are either missing tracking or not generating any conversions during the specified interval while generating a significant number of clicks. Make sure conversion tracking is enabled and that the campaign is running effectively.

Some of your campaigns have seen a significant drop in spend during the specified interval. Review the change history to identify if any recent changes are the reason. Consider adjusting targets, review conversion tracking and check for disapproved items.

Some of your ad groups contain a mix of exact and broad match keywords. This can lead to inconsistent performance and make it harder to optimize your campaigns. Consider separating keywords with different match types into distinct ad groups for better control and performance tracking. This will help you better understand which match types are driving the best results and make optimization easier.

Some of your keywords have seen a significant drop in spend during the specified interval. Review the change history to identify if any recent changes are the reason. Consider adjusting targets, review conversion tracking and check for disapproved items. Consider if seasonality plays an impact.

Some of your shopping campaigns have a high percentage of disapproved products in Merchant Center. To maximize campaign performance: 1) Review disapproved products in Merchant Center, 2) Fix policy violations and product data issues, 3) Monitor product approval status regularly. Reducing disapproved products will help increase your product visibility and campaign reach.

Some of your shopping campaigns have no eligible products to advertise. To resolve this: 1) Check if products are submitted and approved in Google Merchant Center, 2) Review campaign inventory filter settings that may be excluding all products, 3) Review any account-level exclusions that may be blocking products, 4) Verify your product feed is properly configured and up-to-date, 5) Ensure campaign targeting settings aren't overly restrictive. Having eligible products is essential for your shopping campaigns to serve ads and drive sales.

Some of your shopping campaigns are linked to suspended Merchant Center accounts, preventing them from serving ads.

Some of your shopping campaigns are linked to Merchant Center accounts with suspension warnings.