Alvie checks your Google Ads accounts for a multitude of different things that can help you improve its performance and ultimately help you get a better return on your investment.

The following rules are monitored across your Google Ads accounts:

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Some of your ad groups have disapproved keywords. Go through the list of disapproved keywords and consider applying to Google for exemptions if the disapproval reason are unjustified. Alternatively, you should remove the disapproved keywords.

Some of your ad groups are significantly off target. Consider adjusting your target, using ad group target settings or restructure campaigns to align targets.

Some of your ad groups have spent towards keywords with low Quality Score and high click volume. Consider removing the keywords with low quality score or re-allocating them to other ad groups.

Some of your targeted countries increased or decreased significantly in spend, check your Google Ads account to make sure that you intent to target these countries and that the change is expected.

Some of your campaigns have no sitelink clicks, suggesting they either lack sitelinks or have poorly performing ones. Adding relevant sitelinks can improve CTR and give users more ways to reach important pages on your site. Review these campaigns and add or optimize sitelinks to enhance ad performance.

Some of your campaigns have significant deviations from their target KPIs. Consider adjusting your targets, using ad group target settings, or restructuring campaigns to better align with your goals

Some of your accounts Google Ads accounts could benefit from Performance Max campaigns, which use AI and automation to optimize performance across all Google channels. Consider testing Performance Max campaigns alongside existing campaigns to evaluate their impact on your advertising goals.

Some of your ad groups have had a significant drop in ad spend during the specified interval. Review the change history to identify if any recent changes are the reason. Consider adjusting targets, review conversion tracking and check for disapproved items.

Some of your campaigns are either missing tracking or not generating any conversions in the last 30 days while having > 50 clicks. Make sure conversion tracking is enabled and that the campaign is running effectively.

Some of your campaigns are either missing tracking or not generating any conversions during the specified interval while generating a significant number of clicks. Make sure conversion tracking is enabled and that the campaign is running effectively.

Some of your campaigns have seen a significant drop in spend during the specified interval. Review the change history to identify if any recent changes are the reason. Consider adjusting targets, review conversion tracking and check for disapproved items.

Some of your ad groups contain a mix of exact and broad match keywords. This can lead to inconsistent performance and make it harder to optimize your campaigns. Consider separating keywords with different match types into distinct ad groups for better control and performance tracking. This will help you better understand which match types are driving the best results and make optimization easier.

Some of your keywords have seen a significant drop in spend during the specified interval. Review the change history to identify if any recent changes are the reason. Consider adjusting targets, review conversion tracking and check for disapproved items. Consider if seasonality plays an impact.

Some of your shopping campaigns have a high percentage of disapproved products in Merchant Center. To maximize campaign performance: 1) Review disapproved products in Merchant Center, 2) Fix policy violations and product data issues, 3) Monitor product approval status regularly. Reducing disapproved products will help increase your product visibility and campaign reach.

Some of your shopping campaigns have no eligible products to advertise. To resolve this: 1) Check if products are submitted and approved in Google Merchant Center, 2) Review campaign inventory filter settings that may be excluding all products, 3) Review any account-level exclusions that may be blocking products, 4) Verify your product feed is properly configured and up-to-date, 5) Ensure campaign targeting settings aren't overly restrictive. Having eligible products is essential for your shopping campaigns to serve ads and drive sales.

Some of your shopping campaigns are linked to suspended Merchant Center accounts, preventing them from serving ads.

Some of your shopping campaigns are linked to Merchant Center accounts with suspension warnings.