The Performance summary block displays data about the main metrics.
By default, when you access the attribution model dashboard, the data representation is set to Revenue. If you prefer to analyze based on Conversions, you can easily switch the view as explained here.
Based on the chosen data representation method:
1. If you have chosen Revenue, you will see Ad spend, Revenue, and ROAS.
2. If you have chosen Conversions, you will see Ad spend, Conversions, and CPA in the Performance Summary block.
How to interpret the data in each block
For example, let's consider someone who wants to analyze the attribution model results using the Conversions representation mode and selects the timeline from 12th August 2023 to 24th August 2023.
This means:
Ad spend: €19.5K was spent during the period from 12th August 2023 to 24th August 2023 (13 days). This represents a 19% increase in budget compared to the previous period, which in this example is from 30th July 2023 to 11th August 2023.
Conversions: There were 5K conversions during the period from 12th August 2023 to 24th August 2023 (13 days). This indicates a 10% increase in conversions compared to the previous period, which in this example is from 30th July 2023 to 11th August 2023.
CPA: The cost per conversion is €3.9 during the period from 12th August 2023 to 24th August 2023 (13 days). This represents an 8% increase in cost per conversion compared to the previous period, which in this example is from 30th July 2023 to 11th August 2023.