Pre-defined reports are ready-made solutions that address specific business cases. You do not need to manually select the required metrics and dimensions, as you can benefit from those already defined.
There are several pre-defined reports available for DV360 connector.
1. Campaign Performance Core
Performance core report with Campaign, Insertion order and Line Item Level
Dimensions
date
filter_date
filter_media_plan
filter_media_plan_name
filter_partner_name
filter_partner
filter_advertiser_name
filter_advertiser
filter_insertion_order_name
filter_insertion_order
filter_line_item_name
filter_line_item
filter_partner_currency
filter_advertiser_currency
filter_floodlight_activity
filter_floodlight_activity_id
filter_creative_type
filter_position_in_content
Metrics
metric_impressions
metric_clicks
metric_active_view_viewable_impressions
metric_revenue_partner
metric_revenue_advertiser
metric_total_conversions
metric_last_clicks
metric_last_impressions
metric_rich_media_video_plays
metric_rich_media_video_first_quartile_completes
metric_rich_media_video_midpoints
metric_rich_media_video_third_quartile_completes
metric_rich_media_video_completions
metric_video_completion_rate
metric_trueview_views
metric_trueview_view_rate
metric_cm360_post_click_revenue
metric_cm360_post_view_revenue
2. YouTube Video Performance
YouTube Conversions aggregated on video id
Dimensions
date
filter_date
filter_partner_name
filter_partner
filter_advertiser_name
filter_advertiser
filter_insertion_order_name
filter_insertion_order
filter_line_item_name
filter_line_item
filter_trueview_ad_group
filter_trueview_ad_group_id
filter_partner_currency
filter_advertiser_currency
filter_youtube_ad_video_id
filter_youtube_ad_video
Metrics
metric_trueview_conversion_many_per_view
metric_trueview_view_through_conversion
metric_trueview_total_conversion_values_advertiser
metric_store_visit_view_through_conversions
metric_store_visit_conversions
3. YouTube Video Performance
YouTube Performance aggregated on video id
Dimensions
date
filter_date
filter_partner_name
filter_partner
filter_advertiser_name
filter_advertiser
filter_insertion_order_name
filter_insertion_order
filter_line_item_name
filter_line_item
filter_trueview_ad_group
filter_trueview_ad_group_id
filter_partner_currency
filter_advertiser_currency
filter_youtube_ad_video_id
filter_youtube_ad_video
Metrics
metric_impressions
metric_clicks
metric_revenue_advertiser
metric_trueview_views
metric_rich_media_video_completions
metric_rich_media_video_first_quartile_completes
metric_rich_media_video_third_quartile_completes
metric_rich_media_video_midpoints
metric_watch_time
metric_trueview_earned_likes
metric_trueview_earned_playlist_additions
metric_trueview_earned_shares
metric_trueview_earned_subscribers
metric_trueview_earned_views
metric_trueview_engagements
metric_average_watch_time_per_impression
4. Campaign Performance Base
Campaign Performance Base, segmented by Country, Insertion Order, Line Item, Device and Floodlights
Dimensions
date
filter_date
filter_media_plan
filter_media_plan_name
filter_partner
filter_partner_name
filter_advertiser
filter_advertiser_name
filter_insertion_order_name
filter_insertion_order
filter_insertion_order_status
filter_line_item_name
filter_line_item
filter_floodlight_activity
filter_floodlight_activity_id
filter_device_type
filter_country
filter_partner_currency
filter_advertiser_currency
Metrics
metric_impressions
metric_clicks
metric_active_view_viewable_impressions
metric_revenue_partner
metric_revenue_advertiser
metric_total_conversions
metric_last_clicks
metric_last_impressions
metric_rich_media_video_plays
metric_rich_media_video_first_quartile_completes
metric_rich_media_video_midpoints
metric_rich_media_video_third_quartile_completes
metric_rich_media_video_completions
metric_video_completion_rate
metric_rich_media_video_full_screens
metric_rich_media_video_mutes
metric_rich_media_video_pauses
metric_rich_media_video_skips
metric_video_companion_clicks
metric_video_companion_impressions
metric_trueview_view_rate
metric_trueview_views
metric_cm360_post_click_revenue
metric_cm360_post_view_revenue
5. Daily App/Url Performance
Daily App/Url Performance. Warning: This report might be too large in size for some clients (Consider v4 version: Platform Aggregated Reach Frequency)
Dimensions
date
filter_date
filter_media_plan
filter_media_plan_name
filter_partner
filter_partner_name
filter_advertiser
filter_advertiser_name
filter_insertion_order_name
filter_insertion_order
filter_line_item_name
filter_line_item
filter_floodlight_activity
filter_floodlight_activity_id
filter_country
filter_partner_currency
filter_advertiser_currency
filter_inventory_commitment_type
filter_app_url
filter_site_id
filter_inventory_source_type
filter_device_type
Metrics
metric_impressions
metric_clicks
metric_active_view_viewable_impressions
metric_revenue_partner
metric_revenue_advertiser
metric_total_conversions
metric_last_clicks
metric_last_impressions
metric_rich_media_video_plays
metric_rich_media_video_completions
metric_video_completion_rate
metric_video_companion_clicks
metric_video_companion_impressions
metric_companion_clicks_audio
metric_companion_impressions_audio
metric_trueview_view_rate
metric_trueview_views
metric_cm360_post_click_revenue
metric_cm360_post_view_revenue
6. Ad creative Performance
Creative performance breakdown with creative dimensions, type etc.
Dimensions
date
filter_date
filter_media_plan
filter_media_plan_name
filter_partner_name
filter_partner
filter_advertiser_name
filter_advertiser
filter_insertion_order_name
filter_insertion_order
filter_line_item_name
filter_line_item
filter_partner_currency
filter_advertiser_currency
filter_cm360_placement_id
filter_creative
filter_creative_id
filter_creative_size
filter_creative_type
filter_creative_height
filter_creative_width
filter_floodlight_activity
filter_floodlight_activity_id
filter_companion_creative_id
filter_companion_creative_name
filter_creative_source
filter_creative_status
filter_video_companion_creative_size
filter_ad_type
filter_ad_position
filter_position_in_content
filter_page_layout
filter_inventory_commitment_type
filter_device_type
Metrics
metric_impressions
metric_clicks
metric_active_view_viewable_impressions
metric_revenue_partner
metric_revenue_advertiser
metric_total_conversions
metric_last_clicks
metric_last_impressions
metric_rich_media_video_plays
metric_rich_media_video_first_quartile_completes
metric_rich_media_video_midpoints
metric_rich_media_video_third_quartile_completes
metric_rich_media_video_completions
metric_video_completion_rate
metric_rich_media_video_full_screens
metric_rich_media_video_mutes
metric_rich_media_video_pauses
metric_rich_media_video_skips
metric_video_companion_clicks
metric_video_companion_impressions
metric_companion_clicks_audio
metric_companion_impressions_audio
metric_trueview_view_rate
metric_trueview_views
metric_cm360_post_click_revenue
metric_cm360_post_view_revenue
7. Daily Reach / Frequency
This provides the daily reach and frequency for Insertions Orders. Due to the daily segmentation it provides Unique users per day and not during the lifetime of the campaign.
Dimensions
date
filter_date
filter_media_plan
filter_media_plan_name
filter_partner_name
filter_partner
filter_country
filter_advertiser_name
filter_advertiser
filter_insertion_order_name
filter_insertion_order
filter_line_item_name
filter_line_item
filter_creative
filter_creative_id
filter_device_type
Metrics
metric_unique_reach_impression_reach
metric_unique_reach_click_reach
metric_unique_reach_total_reach
metric_unique_reach_average_impression_frequency
metric_impressions
metric_active_view_average_viewable_time
8. Brand Safety
Measured how many impressions etc. you received from sensitive categories (e.g. politics)
Dimensions
date
filter_date
filter_partner
filter_partner_name
filter_advertiser
filter_advertiser_name
filter_insertion_order_name
filter_insertion_order
filter_line_item_name
filter_line_item
filter_digital_content_label
filter_sensitive_category
Metrics
metric_verifiable_impressions
9. Category Performance
A breakdown Page Category Performance
Dimensions
date
filter_date
filter_partner
filter_partner_name
filter_advertiser_name
filter_advertiser
filter_insertion_order_name
filter_insertion_order
filter_line_item_name
filter_line_item
filter_partner_currency
filter_advertiser_currency
filter_page_category
Metrics
metric_impressions
metric_clicks
metric_total_conversions
metric_active_view_viewable_impressions
metric_revenue_partner
metric_revenue_advertiser
metric_last_clicks
metric_last_impressions
metric_cm360_post_click_revenue
metric_cm360_post_view_revenue
10. Audience Performance
A breakdown of demographic performance for age, gender and more on insertion order or line item level
Dimensions
date
filter_date
filter_partner
filter_partner_name
filter_advertiser_name
filter_advertiser
filter_insertion_order_name
filter_insertion_order
filter_line_item_name
filter_line_item
filter_partner_currency
filter_advertiser_currency
filter_audience_list
filter_audience_list_type
Metrics
metric_impressions
metric_clicks
metric_total_conversions
metric_active_view_viewable_impressions
metric_revenue_partner
metric_revenue_advertiser
metric_last_clicks
metric_last_impressions
metric_cm360_post_click_revenue
metric_cm360_post_view_revenue
11. Budget and pacing Report
An overview of Media Plans, IO and LI budgets, start dates, pacing and more
Dimensions
date
filter_media_plan
filter_media_plan_name
filter_partner_name
filter_partner
filter_advertiser_name
filter_advertiser
filter_insertion_order_name
filter_insertion_order
filter_line_item_name
filter_line_item
filter_budget_segment_budget
filter_budget_segment_description
filter_budget_segment_start_date
filter_budget_segment_end_date
filter_budget_segment_pacing_percentage
filter_budget_segment_type
filter_line_item_budget
filter_line_item_pacing_percentage
filter_line_item_start_date
filter_line_item_end_date
filter_line_item_status
filter_line_item_type
filter_advertiser_currency
Metrics
metric_impressions
metric_revenue_advertiser
12. Aggregated App/Url Performance
An aggregated view of App/Url Performance. It's representing the lifetime performance for App/Url Performance on insertion order or line items level, and is not segmented by date.
Dimensions
date
filter_media_plan
filter_media_plan_name
filter_partner
filter_partner_name
filter_advertiser
filter_advertiser_name
filter_insertion_order_name
filter_insertion_order
filter_line_item_name
filter_line_item
filter_floodlight_activity
filter_floodlight_activity_id
filter_country
filter_partner_currency
filter_advertiser_currency
filter_inventory_commitment_type
filter_app_url
filter_site_id
filter_inventory_source_type
filter_device_type
Metrics
metric_impressions
metric_clicks
metric_active_view_viewable_impressions
metric_revenue_partner
metric_revenue_advertiser
metric_total_conversions
metric_last_clicks
metric_last_impressions
metric_rich_media_video_plays
metric_rich_media_video_completions
metric_video_completion_rate
metric_video_companion_clicks
metric_video_companion_impressions
metric_companion_clicks_audio
metric_companion_impressions_audio
metric_trueview_view_rate
metric_trueview_views
metric_cm360_post_click_revenue
metric_cm360_post_view_revenue
13. Insertion Order Aggregated Reach/Frequency
Reach and frequency report aggregated by Insertion Order level. It is per default aggregated (no date segmentation) with reach and avg frequency during the lifespan of the insertion order or line item. Due to the API its look back is set to 90 days. In order to store the data over time use the update/merge function to hard copy the information to a new table.
Dimensions
date
filter_media_plan
filter_media_plan_name
filter_partner_name
filter_partner
filter_country
filter_advertiser_name
filter_advertiser
filter_insertion_order_name
filter_insertion_order
Metrics
metric_unique_reach_impression_reach
metric_unique_reach_viewable_impression_reach
metric_unique_reach_click_reach
metric_unique_reach_total_reach
metric_unique_reach_average_impression_frequency
metric_unique_reach_average_viewable_impression_frequency
metric_impressions
metric_active_view_average_viewable_time
14. Line Item Level Aggregated Reach/Frequency
Reach and frequency report aggregated on Line Item level. It is per default aggregated (no date segmentation) with reach and avg frequency during the lifespan of the insertion order or line item. Due to the API its look back is set to 90 days. In order to store the data over time use the update/merge function to hard copy the information to a new table.
Dimensions
date
filter_media_plan
filter_media_plan_name
filter_partner_name
filter_partner
filter_country
filter_advertiser_name
filter_advertiser
filter_insertion_order_name
filter_insertion_order
filter_line_item_name
filter_line_item
Metrics
metric_unique_reach_impression_reach
metric_unique_reach_viewable_impression_reach
metric_unique_reach_click_reach
metric_unique_reach_total_reach
metric_unique_reach_average_impression_frequency
metric_unique_reach_average_viewable_impression_frequency
metric_impressions
metric_active_view_average_viewable_time