At this step, you need to choose which channel grouping representing a custom grouping should be used for the specific attribution model configuration. You can also apply additional settings for each channel within the channel grouping. These settings will be unique to the specific attribution model you are currently setting up.
1. Select a channel grouping
Select a channel grouping from the dropdown menu.
Channel grouping represents a custom grouping for marketing channels and is used to group data into logical categories to support better decision-making. It is important to note that channel grouping needs to be defined before you start setting up an attribution model. You can learn more about how to set up a custom grouping here.
In the dropdown, you may see channel groupings in a different format:
There is a certain dependancy between a channel grouping and an attribution model. Let’s look at the example:
1. The channel grouping is greyed out, meaning you can see its name but cannot select it. This is because the data sources used within the channel grouping and the data sources selected for the attribution model are different and do not match each other.
In the screenshot above, the channel grouping Funnel Grouping (Precis starter report) is greyed out because it uses the Facebook data source, which is not used in the attribution model.
2. You can select a channel grouping here, but not all data sources match between the channel grouping and the attribution model configuration. Non-matched data sources will be greyed out and will not be included in the attribution modeling.
In the screenshot above, the channel groupings Market Grouping (Precis starter report) and Channel Grouping (Precis starter report) can be selected, but they only have three data sources that match between the channel grouping and the attribution model: Google Analytics 4, Google Adwords, and TikTok.
3. You can select a custom grouping here, and all data sources match between the channel grouping and the attribution model configuration.
In the screenshot above, the channel grouping Copy of Channel Grouping can be selected, and all data sources match between the channel grouping and the attribution model: Google Analytics 4 and Google Adwords.
2. Advanced settings for the channels within the selected channel grouping
There is a chance to fine-tune channels within a channel grouping to meet the specific needs of the attribution model:
Each channel within the channel grouping can be fine-tuned with the following settings:
With these advanced settings, you can:
1. Identify if this is an impression channel. This is mostly applicable for upper-funnel channels where impressions play a significant role
2. Choose the level of conversions redistribution. This is helpful when you have additional insights or studies indicating that a specific channel within the channel grouping drives more or less value compared to what the credit model assigns to it. This setting allows you to adjust the attribution model and redistribute some of the conversions to other channels within the channel grouping.