Overview
The Trending Products page highlights products that are experiencing a significant increase in clicks and impressions over recent periods. In addition to listing individual trending products, the page aggregates data by brand and product type, enabling you to quickly identify which brands and categories are gaining momentum. Importantly, the label hierarchy is designed to focus solely on trending signals - excluding bestsellers - to ensure a clear view of emerging opportunities.
What It Shows
Trending Products
Performance Growth:
Products are evaluated over a recent 30-day period compared to a preceding period. Metrics such as impressions, clicks, and conversions are used to identify products with significant growth.Trending Label (Alvie Shopping Label):
Products that rank in the top 5% of performance improvement are flagged as trending. The label hierarchy ensures that items classified as bestsellers are excluded from the trending category, allowing you to focus on products with fresh momentum rather than those that are already established as top performers.
Aggregated Trends
By Brand:
The page aggregates trending signals by brand, showing which brands are generating the most new growth among trending products. This helps you understand which brands are resonating with your audience in the current market.By Product Type:
Similarly, data is aggregated by product type, revealing which categories are experiencing the most notable improvements in performance among trending products. This insight is valuable for tailoring marketing efforts and adjusting inventory strategies.
How to Use This Page
Identify Trending Products:
Quickly review the list of products labeled as trending. These items have shown a marked increase in performance metrics over the recent period.
Note that the label hierarchy filters out bestsellers, ensuring that the focus remains on emerging trends rather than established high performers.
Analyze by Brand:
Examine the brand aggregation to see which brands are leading in trending signals. This can inform decisions on partnerships, promotions, or inventory adjustments.
Examine by Product Type:
Review the product type aggregation to determine which categories are showing the most growth. Use this insight to guide your merchandising and marketing strategies.
Take Action:
Consider increasing ad spend or promotional efforts on trending products to capitalize on their upward momentum.
Leverage insights from trending brands and product types to refine your overall strategy and optimize resource allocation.
Tips & Considerations
Regular Monitoring:
Trends can shift quickly. Regularly review this page to stay current with emerging performance trends.Deeper Analysis:
Use trending signals as a starting point for further investigation. Look into individual product details or specific market segments to understand the underlying drivers.Strategic Focus:
The label hierarchy ensures that only new and emerging performance gains are highlighted on this page, excluding bestsellers. This allows you to identify opportunities that might otherwise be overshadowed by established high-performers.
Why It Matters
By focusing on trending products and aggregating insights by brand and product type, this page enables you to:
Spot Emerging Opportunities:
Identify products and categories that are just starting to gain momentum.Optimize Marketing Efforts:
Allocate resources more efficiently by concentrating on areas with clear upward trends.Stay Competitive:
Quickly adjust your strategies based on real-time insights, ensuring you capitalize on fresh market opportunities.