The Shopping Insights report provides a comprehensive view of your domain’s performance in comparison to competitors and the broader industry landscape. By leveraging domain-level visibility, estimated performance metrics, and industry benchmarks, you can identify opportunities to optimize your market position and enhance your marketing strategy.
What It Shows
By Domain/Category analyzes estimated impressions and trends for selected competitors over time within specific categories. Key metrics include:
Estimated Impressions: Derived by multiplying your daily impressions within the selected category by Relative Visibility, which measures how frequently your products appear compared to competitors.
Overlap Rate: Measures how often competitors appear in the same searches as you.
Ads to Organic Ratio: Evaluates a competitor’s investment in paid search relative to their organic visibility.
Average Rank: Assesses how your domain ranks compared to others within specific categories.
Comparative Benchmark - Visibility Trends:
This section tracks your store's visibility relative to top-performing competitors.
Your Domain Visibility Trend captures the change in visibility based on impressions compared to the day before, reflecting your daily performance shift, within specific categories.
Category Benchmark Visibility Trend indicates competitors’ daily change in visibility compared to the day before, providing insight into the trend relative to top-performing competitors, within specific categories.
Comparative Benchmarks offer a clear view of where your store stands: a value of 0% indicates alignment with top-performing competitors, negative values suggest you are falling behind, and positive values show you are exceeding the benchmark. This analysis helps pinpoint areas for improvement to strengthen your market presence.
Brand / Product Type Benchmark aggregates a product brand or product types visibility across specific Google Product Categories, offering a broader assessment beyond just domain-level analysis. This benchmark measures a brand’s impressions across all its Google Product Categories, calculating an average visibility benchmark. Filter by category to compare performance within specific market segments for better strategic insights. Missing Benchmarks data uses linear interpolation in the time series graph.
Tracking these brand-level or product type insights helps businesses compare visibility trends with competitors, identify underperforming or outperforming categories, and adjust strategies, such as increasing ad bids, to strengthen brand presence in high-potential segments.
How to Use These Insights
How to Use These Insights
Explore Visibility: Use Relative Visibility and Average Rank to understand your standing against competitors within specific categories.
Analyze Performance: Compare your estimated impressions with competitors' to gauge overall market activity.
Leverage Benchmarks: Identify growth opportunities by comparing your trends against those of top performers.
Filter by Time & Category: Examine both short- and long-term trends for more precise strategic decisions within specific categories.
Tips & Considerations
Benchmark estimates are highly reliable (around 95%+ accuracy), though they might not exactly match competitors' actual figures. The more data you have the more accurate predictions.
Sudden changes in visibility can signal new campaigns, promotions, or shifts in consumer behavior.
Analyzing factors such as ad spend, keyword strategy, or content quality can reveal why competitors may be outperforming you in specific categories.