Part of the Shopping Insights V3, Feed Checks performs a thorough audit of your product feeds to pinpoint any issues that could undermine visibility and conversions. By identifying short or duplicate product titles, missing attributes, incomplete product data, and other performance barriers, it helps you maintain high-quality listings and meet channel requirements.
Title Checks: Highlights short or identical titles, ensuring each listing has a clear, descriptive name that includes relevant product types.
Description Checks: Flags items with insufficient detail, helping you provide enough information to guide shoppers toward a purchase.
Attribute Verification: Confirms vital data (brand, color, size, material, pattern, gender, age group), preventing important gaps in product information.
Identifier Checks: Validates GTIN and MPN to guarantee correct product matching and tracking across various platforms.
Performance Metrics: Monitors impressions, clicks, conversions, and ad spend over 30- and 180-day windows, helping you see which items drive results.
Stock & Approval Status: Tracks inventory levels and product approval, ensuring you focus on fully eligible listings.
Additional Insights: Integrates with the shopping_insights_alvie_shopping_labeller to label products by performance, giving you a clear view of top performers and areas needing attention.
By consolidating these checks, Feed Checks helps you maintain accurate, optimized listings, achieve stronger search visibility, and make more informed decisions about your inventory and marketing strategy.