Overview
The Shopping Insights Issues page is a key part of the Shopping Insights report. It provides a clear view of product-related issues along with important product details and performance metrics. This page helps you quickly identify and address issues in your product feeds that may be affecting your campaign performance.
What It Shows
Issue Details
Product & Merchant Information:
See details for each merchant name, feed label, channel (online/offline) and product id so you can easily identify which product is affected.Issue Information:
View important attributes including the issue name, code, severity, resolution status, and additional context (like descriptions and details) to help you understand the nature of each issue.Approval Status & Country Data:
Check the approval status for your products along with the list of applicable countries and destination information. This helps you know where the issue might be affecting your listings.
Performance Metrics (180-Day Aggregation)
Performance Overview:
Get an aggregated view of your campaign performance over the last 180 days, including ad spend, impressions, clicks, conversions, and conversion value. These metrics help you understand the broader impact of the product issues.
How to Use This Page
Begin by scanning the list to identify products with issues using details like issue code, severity, and resolution status. The detailed product information (name, title, images, etc.) provides the necessary context to confirm which products are affected. Approval and country data let you determine if issues are limited to specific regions or channels. With the performance metrics, you can understand how these issues are influencing overall campaign results and prioritize remediation efforts based on severity and impact.
Tips & Considerations
Focus on resolving high-severity issues or those that correlate with lower performance metrics. Keep an eye on regional data to ensure products comply with local regulations. Collaborate with your product feed and team to address problems swiftly, and monitor the page regularly to catch recurring issues or emerging trends.
Why It Matters
By addressing these issues, you can improve the quality of your product listings, ensuring customers see accurate and complete information. This leads to better campaign performance and more effective ad results. The integrated view of issue details, product information, and performance metrics empowers you to make data-driven decisions that optimize your product feeds and overall marketing strategy.