Alvie checks your Google Merchant Center accounts for a multitude of different things that can help you improve its performance and ultimately help you get a better return on your investment.
The following rules are monitored across your Google Merchant Center accounts:
Best Practices
1. Products not using product highlights
Some products do not use product highlights. Adding concise product highlights can improve visibility and conversion on Google surfaces.
2. Products with single-level product types
Some products use a product type with only one level (no hierarchy). Use a multi-level product type path (e.g. Home > Apparel > Shirts) to improve categorization and reporting.
3. Products with short descriptions
Some products have descriptions shorter than {{params['min_description_length']}} characters. Expand descriptions with useful product details to improve quality and performance.
4. Products with short titles
Some products have titles shorter than {{params['min_title_length']}} characters. Add descriptive detail to titles while staying within Google's title guidelines.
5. Product titles missing brand when brand is set
Some products have a brand attribute but the brand name does not appear in the title. Include the brand in titles where brand is provided to improve relevance and click-through on Shopping and free listings.
6. Product titles missing color when color is set
Some products have a color attribute but the color does not appear in the title. Include color in titles where provided to help shoppers find the right variant.
7. Product titles missing size when size is set
Some products have a size attribute but the size does not appear in the title. Include size in titles where provided to help shoppers find the right variant.
Performance
1. High share of products priced above benchmark
More than {{params['above_benchmark_share_threshold']}}% of products with benchmark data are priced above the Google benchmark by more than {{params['price_above_benchmark_percentage']}}%. Review catalog pricing strategy.
2. Eligible products with no organic impressions
Some products approved for free listings received zero organic impressions over the last {{params['interval']}} days. Review free listings eligibility, product data quality, and Merchant Center programs.
3. Products priced above benchmark
Some products are priced more than {{params['price_above_benchmark_percentage']}}% above the Google price benchmark. Review pricing to stay competitive on Shopping ads.
4. Products priced below benchmark
Some products are priced more than {{params['price_below_benchmark_percentage']}}% below the Google price benchmark. Confirm margin and pricing strategy.
Errors
1. Critical account issues (suspended or offers not serving)
Your Merchant Center account has critical issues (e.g. account suspended or offers not serving). Resolve these in Google Merchant Center: review the issue title and detail, fix the underlying cause (policy, verification, or product data), and request review if needed.
2. Account errors may affect offers or indicate suspension risks
Your Merchant Center account has errors that might affect offers in the future or indicate potential suspensions. Review the issue title and detail in Google Merchant Center, fix the underlying cause (policy, product data, or destination requirements), and monitor so issues do not escalate to critical.
3. Significant drop in approved products
One or more (destination, country) pairs have a significant drop in approved products compared to the previous {{params['interval']}}-day average (more than {{params['drop_threshold']}}%). In Google Merchant Center, review Diagnostics and product status for the affected destination and country to find recently introduced disapprovals, feed outages, or attribute issues, then fix and resubmit so approval counts recover.
4. High product disapproval rate
One or more destinations (reporting contexts) have more than {{params['disapproved_product_percentage']}}% of products disapproved for a given country. Review product data and policy compliance for the listed destinations in Merchant Center (or the relevant product feed), fix violations, and resubmit for approval to restore visibility and performance.
5. Issues causing limited visibility
For one or more (destination, country) pairs, a specific item-level issue is affecting more than {{params['demoted_issue_share']}}% of total products (demoted; limited performance in search results). In Google Merchant Center, use the issue description documentation link to fix the cause for the affected destination and country so the demoted share drops and performance can improve.
6. Issues causing high disapproval rate
For one or more (destination, country) pairs, a specific item-level issue is causing more than {{params['disapproved_issue_share']}}% of total products to be disapproved. In Google Merchant Center, use the issue description and documentation link to fix the cause for the affected destination and country so the share drops.