To gain insights about created attribution models or compare different attribution models, you can utilize the attribution model dashboard.
To access the attribution model dashboard, follow these steps:
1. Go to Marketing evaluation → Attribution models in the left-hand menu.
2. Select the specific attribution model configuration you wish to review.
3. You will now be able to view the attribution model dashboard:
The attribution model dashboard consists of several logical sections:
2. Dashboard settings: This section allows you to choose the desired data representation mode and set the dates for the dashboard.
3. Performance summary: In this section, you can find an overview of the main metrics based on the selected data representation mode.
4. Channel comparison: This section provides a quick comparison of the results between the Alvie regression-based attribution model and the LNDA model for each channel within the custom grouping, based on the selected data representation mode.
5. Detailed report: Here, you can analyze various metrics for each channel within the custom grouping. It also enables you to compare the results of the Alvie regression-based attribution model with the LNDA modelled values.
6. Progress over time: This section visualizes the contribution of each channel within the custom grouping over the given time period, considering the selected data representation mode.
By utilizing these sections within the Attribution model dashboard, you can gain valuable insights into the performance and impact of different channels within your attribution model.