Alvie audits your Amazon Ads accounts to identify performance improvements and help maximise the value of your advertising spend.
The following rules are monitored across your Amazon Ads accounts:
Best Practices
1. Account not reporting any conversions
No conversions have been reported in these Amazon Ads accounts over the last {{params['lookback_days']}} days. Review your tracking and attribution setup.
Performance
1. Accounts with significant daily conversion drop
Some of your Amazon Ads accounts have experienced a significant drop in daily conversions compared to their historical same-weekday average (based on the last {{params['comparison_points']}} weeks). Review these accounts to confirm the drop is expected and investigate tracking or delivery issues.
2. Accounts with significant daily spend drop
Some of your Amazon Ads accounts have experienced a significant drop in daily spend compared to their historical same-weekday average (based on the last {{params['comparison_points']}} weeks). Review whether the spend decrease is expected and investigate delivery issues if not.
3. Accounts with significant daily spend increase
Some of your Amazon Ads accounts have experienced a significant increase in daily spend compared to their historical same-weekday average (based on the last {{params['comparison_points']}} weeks). Review these accounts to confirm the spike is intentional and aligned with your goals.
4. Campaigns with significant daily CPC increase
Some of your Amazon Ads campaigns have experienced a significant increase in CPC compared to their historical same-weekday average (based on the last {{params['comparison_points']}} weeks). Review bidding, traffic mix, and placement settings to confirm the increase is intentional.
5. Campaigns with high ACoS
Some of your Amazon Ads campaigns have ACoS above {{params['acos_threshold']}}% over the last {{params['lookback_days']}} days, meaning ad spend is high relative to attributed sales. Review bids, targeting, and product selection on the affected campaigns.
6. Campaigns with no conversions
No conversions have been reported in these Amazon Ads campaigns over the last {{params['lookback_days']}} days. Review targeting, bids, and conversion tracking on these campaigns.
Errors
1. Campaigns with abnormally high CTR
Some of your Amazon Ads campaigns have unnaturally high CTR, which can indicate low-quality or accidental-click traffic (last {{params['lookback_days']}} days). Review the affected campaigns and consider tightening targeting or placements where appropriate.